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I'VE GOT 630. ALL RIGHT. THE WE'LL CALL TO ORDER. THE ALVARADO ECONOMIC DEVELOPMENT BOARD WILL NOW CONVENE. AND IF YOU WOULD STAND WITH ME FOR FOR A WORD OF PRAYER, MAYOR TOM, WOULD YOU OPEN US UP IN PRAYER? FATHER, WE THANK YOU. GOD, WE THANK YOU FOR GIVING JERUSALEM.
WE HAVE A SOURCE OF WISDOM TONIGHT AND THEY JUST HAVE TO MAKE A PUBLIC SCHOOL. THANK YOU FOR TAKING ALL OUR EMPLOYEES AND FIRST RESPONDERS. THANK YOU FOR OUR. MERCY. THANK YOU FOR PROTECTING THEM. AND JESUS WE PRAY. AMEN. CARRIE, WOULD YOU LEAD US IN THE PLEDGE? I PLEDGE? STATES OF AMERICA TO THE REPUBLIC FOR WHICH IT STANDS. ONE NATION UNDER GOD, INDIVISIBLE, WITH LIBERTY AND JUSTICE FOR ALL. YOU MAY BE SEATED. AND I DIDN'T DO ROLL CALL. SO IF YOU WOULD DO ROLL CALL, CHERRY BRYANT. HEY, HARRY KEATON HERE, TOM DORRINGTON, MARK MARTIN DOUGLAS HERE, JONATHAN WEBB HERE. WILLIAM PLEMMONS HERE. JERRY PRITCHARD.
OKAY, OKAY. DO WE HAVE CITIZENS PARTICIPATION TONIGHT? WE DO. WE DO HAVE COMMENTS FROM JIMMY JONES. JAMIE JONES. SORRY, JAMIE. I WAS CALLING IN TIME FOR DINNER. I KNOW I GOT YOU, IT'S JUST OKAY. I JUST WANT TO MAKE SURE I, I DON'T FORGET TO WISH ANYBODY HAPPY MOTHER'S DAY.
THAT'S BEEN ON MY MIND ALL DAY LONG BECAUSE I'VE LOST TWO. SO STARTING TOMORROW, TUESDAY FROM 6 TO 7, THE NEW ALVARADO HIGH SCHOOL GYM IS DOING THEIR WALK THROUGH. SO IF YOU GET A CHANCE, GO UP AND CHECK OUT THE. THE NEW GYM IS THAT TO TAKE THE PLACE OF WHAT THEY POSTPONED FROM LAST WEEK? YES. SO THAT'S TOMORROW NIGHT. YES. OKAY. 6 TO 7. AND THEN THE JOB FAIR IS ON WEDNESDAY. THAT ONE IS FROM 10 TO 2. AND THEN ON THURSDAY WE HAVE THE CHAMBER MEETING. AND THEN AT 6 P.M. ON THE SQUARE, WE'RE HAVING A NATIONAL DAY OF PRAYER. SO EVERYBODY, PLEASE, I WOULD LOVE TO FILL UP THAT SQUARE WITH PRAYER AND UNITY. AND AND IT'S AT 6 P.M. DOESN'T USUALLY LAST ABOUT 15 MINUTES. MOST. BUT THE MORE PEOPLE WE HAVE, THE. WHAT DAY AGAIN FOR THE PRAYER. THURSDAY. THURSDAY, THURSDAY AT 6 P.M. AND THEN THE ARTISAN MARKET OPENS FOR MOTHER'S DAY ON SATURDAY FROM. 10 TO 2, 10 TO 2. AND THEN BRAD HARGROVE HAS GOT HIS FOUNDATION FOUNDATION SETTERS, AND THEY'RE PULLING TOILETRIES AND EVERYTHING TOGETHER TO GO TO MINERAL WELLS TO HELP OUT WITH WITH THAT STORM. SO IF YOU'VE GOT ANYTHING, YOU CAN DROP THINGS OFF AT AT GRACE POINT, OR YOU CAN DROP IT OFF AT PATTY'S OR THERE'S A CHANGE FOR CHRIST, CHANGE FOR CHRIST IN THAT WAY. HE'S HE'S ALREADY GOT A BUNCH OF PEOPLE, A BUNCH OF GUYS GOING TO GO WITH HIM TO HELP, AND THEY'RE GOING TO BE TAKING A BUNCH OF STUFF. SO WE GOTTA THINK ABOUT OUR FOLKS TOO, AND GODLY AND, AND OUT THERE. SO HE'S MAKING SURE EVERYBODY'S COVERED ON THAT. SO IF YOU'VE GOT ANYTHING FOR THAT, PLEASE FEEL FREE TO DROP IT OFF AND LET'S HELP ALL OF US. THANK YOU. YEAH. I BELIEVE THERE'S A, I KNOW THAT THERE'S A FAMILY IN OUR COMMUNITY THAT IS WAS HAD PROPERTY. THEIR, THEIR MOM AND SON LIVED THERE IN THERE AND THEY SHOWED ME PICTURES. THEIR HOMES WERE PRETTY MUCH. SO THE. SO BRAD HAS TAKEN A TEAM DOWN TO HELP WITH THAT PARTICULAR CLEANING OUT SHEETROCK AND STUFF. AND SO YEAH, ANY HELP THAT. YEAH, YEAH, VERY MUCH SO. THANK YOU JAMIE. APPRECIATE THAT. ANY BOARD THE BOARD MAY TAKE A BOARD COMMENTS. THE BOARD MAY TAKE A REPORT ABOUT ITEMS OF COMMUNITY INTEREST DURING DURING A MEETING OF THE GOVERNING BODY WITHOUT HAVING TO GIVE A NOTICE OF ANY ITEMS. COMMUNITY INTEREST DOES ANY ANY COMMENTS FROM OUR BOARD. ALL RIGHT. I WILL TURN IT OVER TO HILLARY WITH OUR STRATEGIC PLANNING WORKSHOP. WELL, THANK YOU AGAIN. WE'RE GOING TO HAVE ALEXIS UP HERE TO DIVE A LITTLE BIT DEEPER INTO WHAT WE TALKED ABOUT AT THE LAST STRATEGIC STRATEGIC PLANNING SESSION. AND I KNOW, CARRIE, YOU WERE NOT HERE FOR THAT, BUT I GAVE YOU A LITTLE BIT OF INFORMATION ABOUT WHAT WE TALKED ABOUT. SO IF YOU HAVE ANY QUESTIONS, JUST LET ME OR ALEXIS KNOW AND WE CAN GET YOU UP TO SPEED. PERFECT. ALL RIGHT, COME ON UP. IT'S GOOD TO SEE EVERYONE TONIGHT. WE DO REALLY ENJOY GETTING IN FRONT OF YOU ALL. WE DO A LOT OF THIS
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YOU KNOW, AND AND LOOKING AT OUR COMPUTER. SO IT REALLY IS NICE TO COME INTO THAT COMMUNITY. SO THANK YOU FOR HAVING US AGAIN. AND YOU SAID I CAN USE THE YES, YES. YEAH. AND SO WE SAW YOU ALL. ABOUT TWO MONTHS AGO. SO TONIGHT WE ARE REVIEWING THE WORK THAT WE COMPLETED BETWEEN FEBRUARY 3RD WHEN WE KICKED THIS OFF THIS PLAN. AND WE'RE GOING TO SUMMARIZE THE FEEDBACK FOR YOU AND THEN DISCUSS SOME OF THE PRELIMINARY GOALS AND PRIORITIES. WE'RE GOING TO VOTE ON AN EDC TAGLINE, WHICH WE TALKED ABOUT AT THE LAST MEETING, BUT I WILL GO INTO MORE OF THAT. ONCE WE GET TO THAT PORTION, WE ARE GOING TO TALK ABOUT THE EDC OWN PROPERTY AND SOME PRIORITIES. SO WE'RE RIGHT AT THE PART. WE'RE RIGHT AT THE PORTION OF THE STRATEGIC PLAN THAT WE'RE READY TO REALLY START DRAFTING IT. WE'VE HEARD A LOT FROM YOU. WE WANT TO HEAR A LOT MORE TONIGHT. WE'VE GOT SOME QUESTIONS. WE WANT TO DIVE IN A LITTLE BIT DEEPER. IN FEBRUARY 3RD, WE WE SORT OF DIVED IN. WE'RE DIVING IN A LITTLE BIT DEEPER TONIGHT SO THAT WE CAN REFINE THINGS AND HAVE YOU ALL PRIORITIZE. SO WE'RE GOING TO USE MENTIMETER AGAIN. BUT I DO HAVE PAPER BALLOTS JUST IN CASE NO ONE WANTS TO USE THEIR PHONE THIS TIME. THAT'S GREAT. BUT TONIGHT'S GOAL IS TO FINALIZE THE DIRECTION ON ANY UNRESOLVED TOPICS OR ANYTHING THAT YOU HAVE THOUGHT ABOUT SINCE WE'VE BEEN HERE THE LAST TIME, AND WE SO THAT WE CAN START DRAFTING THE PLAN. SO BECAUSE THE NEXT TIME WE'RE IN FRONT OF YOU WILL BE TO DISCUSS THE DRAFT PLAN, WE'LL DELIVER IT TO HILLARY.SHE WILL LOOK AT IT, MAKE SURE IT LOOKS GOOD FROM A STAFF STANDPOINT. SHE KNOWS MORE ABOUT ALL OF THIS THAN ALL OF US DO, BECAUSE SHE LITERALLY DOES IT EVERY DAY. AND THEN IF THERE'S ANY EARLY FEEDBACK, WE'LL TAKE THAT INTO CONSIDERATION, TURN IT BACK OVER TO THE BOARD, AND THEN YOU GUYS WILL HAVE, YOU KNOW, AS MUCH TIME AS YOU WANT ULTIMATELY TO REVIEW IT. AND THEN WE'LL BE BACK TO HELP ADOPT IT ULTIMATELY. SO WHAT THIS PLAN WILL DELIVER, JUST TO REMIND YOU, WILL BE SOME VERY ACTIONABLE STEPS. JUST TO REMIND AGAIN, THIS PLAN IS NOT A PLAN THAT SITS ON THE SHELF. THERE WILL BE DAY ONE EXECUTABLE THINGS THAT YOU WILL BE ABLE TO IMPLEMENT, THINGS THAT WE LIKE TO CALL QUICK WINS.
SOME THINGS THAT YOU GUYS HAVE ALREADY TALKED ABOUT, BUT THEY'LL BE IN THE PLAN THAT THE THE CITY COUNCIL WILL ADOPT TO YOU ALL ADOPT CITY COUNCIL WILL ADOPT SO THAT YOU CAN REALLY MARCH FORWARD, WHICH IS NICE. AND THEN AN IMPLEMENTATION FRAMEWORK, NOT JUST IDEAS.
THERE WILL BE GOALS AND STRATEGIES. A GOAL IS A GREAT EXAMPLE THAT WE'RE GOING TO SUPPORT THE DOWNTOWN AND THEN VERY SPECIFIC ITEMS, ACTION ITEMS AS PART OF THAT IMPLEMENTATION. AND THEN SOME OF THE PRIORITY AREAS RANKED TWO, IT DOESN'T MEAN THAT YOU CAN'T START WITH ONE AND GO TO FIVE, BUT IT GIVES EVERYONE AGAIN, GOALS AND MOVING, MOVING IN THE SAME PAGE AND HELP STAFF TO. SO HERE WE ARE. JUST TO REMIND YOU, THIS IS AN 180 DAY PLAN OR PROCESS. EXCUSE ME, WE'VE GOT BOARD ENGAGEMENT. WE'VE DONE OUR ANALYSIS. WE'VE GOTTEN SOME STAKEHOLDER INPUT. SO WE'RE SORT OF LIKE RIGHT HERE IN THIS MIDDLE PORTION TONIGHT. AND PLEASE STOP ME IF YOU HAVE ANY QUESTIONS. SO HOW WE HAVE GATHERED INPUT THUS FAR IS THAT YOU MAY RECALL, WE DID A PRE WORKSHOP IN FEBRUARY. IT WAS A GOOGLE FORM. SO WE GOT SOME PRE PRELIMINARY FEEDBACK THAT WE USE TO FRAME THE FEBRUARY WORKSHOP. WE ALSO DID LIVE POLLING THROUGH MENTIMETER AT THAT FEBRUARY WORKSHOP AS WELL. THAT HELPED US GET TO THIS POINT. AND THEN AFTER THAT MEETING WE DID SOME STAKEHOLDER INTERVIEWS. WE SAT WITH MARTY OR ZOOM CALL WITH MARTY. CARRIE DID NOT WASN'T ABLE TO ATTEND THAT FEBRUARY MEETING. BUT WHAT'S INTERESTING AND WHAT'S GREAT FOR US IS THAT A LOT OF SMALL TOWNS THAT WE WORK IN, YOU ALL ARE ALL PLAYING LIKE DUAL ROLES. IT'S GREAT, BUT WHEN YOU'RE A SMALLER TOWN, MARTY'S CHAMBER CARRIES ON COUNCIL. SHARI'S ON CHERRIES ON COUNCIL, SO IT'S NICE TO BE ABLE TO HAVE A SIDE CONVERSATION BECAUSE YOU GUYS ARE WEARING DUAL HATS, BECAUSE HERE'S GOING TO PUT OUR COUNCIL HAT ON. SHE'S GOING TO PUT HER EDC HAT ON. SHE'S GOT DIFFERENT, YOU KNOW, DIFFERENT MINDSET, DIFFERENT OPINIONS FOR THOSE THINGS. SO IT WAS NICE TO HAVE A LOT OF ONE ON ONE. SO WE DID ALL OF THAT. THERE WERE ABOUT AN HOUR LONG. WE SPOKE WITH MAYOR WHEAT, CARRIE. WE SPOKE WITH KIM THOMAS WEST. WE ALSO SPOKE, WHAT? DID I DO SOMETHING WRONG? OH YEAH. YOU'RE RIGHT. SORRY. THAT'S YOUR NEW NAME. SORRY ABOUT THAT. THOMAS WEST
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ABERNETHY, WHO IS THE LEAD PLANNER, AND HER STAFF AND LJ ENGINEERING WAS SHE DID THE COMP PLAN. SO SHE'S GOT A TON OF KNOWLEDGE AND YOU ALL HAVE MET WITH HER. SO WE PROBABLY SPOKE WITH HER ABOUT AN HOUR AND A HALF AND THEN SOME STAFF AND CITY STAFF AS WELL. OKAY, SO LET'S DIVE INTO THIS. WHAT DID WE HEAR? FOR THE MOST PART, EVERYONE AGREED. EVERYONE THAT WE TALKED TO DOWNTOWN IS A TOP PRIORITY. THAT'S GREAT. YOU GUYS PROBABLY KNOW THAT, BUT IT'S GOOD FOR US TO HEAR AND IT'S GOOD TO HAVE CONSENSUS ABOUT THAT. THAT MEANS THAT THE DOWNTOWN WILL TAKE PRIORITY IN THIS DOCUMENT. INFRASTRUCTURE AND SITE READINESS. WE TALKED A LOT ABOUT THAT IN OUR ONE ON ONES. WE TALKED ABOUT IT IN FEBRUARY. AND SO THOSE ARE CRITICAL CONSTRAINTS AS FAR AS YOU ALL ARE. AND SO OUR JOB IS TO GIVE YOU, AGAIN, SOME ACTIONABLE WAYS TO HELP THOSE CONSTRAINTS OR FIND WAYS. HIGHWAY ACCESS. WE TALKED A LOT ABOUT THAT AS WELL. 67 AND 35. WE DON'T HAVE TO TELL YOU, YOU GUYS KNOW, EVERY SINGLE DAY, THOSE THAT LIMIT YOUR GROWTH POTENTIAL. SO I DID HAVE A QUESTION AT THIS POINT IN FEBRUARY. WE TALKED A LOT ABOUT THE TECH STOCK CONSULTANT. CAN ANYBODY GIVE US AN UPDATE WHILE WE'RE HERE. YES. THE BOARD ASKED ME TO TO BRING THAT ITEM TO THEM. SO ON THE 13TH OF LAST MONTH, THEY APPROVED HIRING JOHN POLSTER. SO NOW WE'RE GOING FOR A SECOND READING TO COUNCIL ON MAY 18TH TO GET IT APPROVED. WONDERFUL. SO CONTINUE TO TO SUPPORT SMALL BUSINESSES. EVERYONE RESOUNDINGLY AGREED ABOUT THAT. WE TEND TO AGREE AS WELL, ESPECIALLY BECAUSE YOU HAVE SUCH OPPORTUNITIES. YOU HAVE THE NATIONAL PRESENCE ALONG 35, 67 AS WELL AS THE DOWNTOWN. BUT THE SMALL BUSINESSES IS HOW YOU CAN SET YOURSELF APART FROM ALL OF THE OTHER AREAS AROUND YOU. AND ULTIMATELY, WE'RE ALL COMPETING, RIGHT? WE'RE COMPETING WITH EVERYBODY AROUND US BECAUSE WE DON'T WANT THAT LEAKAGE, WHICH I DON'T LIKE THAT WORD, BUT FOR LOTS OF REASONS. BUT IT'S JUST A NECESSARY PART OF ECONOMIC DEVELOPMENT. AND WE WANT TO TRY TO STOP THAT IF WE CAN, AS MUCH AS POSSIBLE. AND WE ALSO HEARD THAT THE BOARD WANTS SLASH NEEDS STRATEGIES WITH CLEAR ROI. ROI WAS MENTIONED A WHOLE BUNCH OF TIMES, AND THAT'S GREAT. THAT MEANS THAT WE NEED TO DO THINGS OR THE PLAN NEEDS TO REFLECT ROI. SO IT'S A GOOD FEEDBACK AND THEN CLEAR BRAND IDENTITY. WE TALKED A LITTLE BIT ABOUT THAT, AND I WILL GO INTO MORE IN THE PRESENTATION. SO TONIGHT, WHAT WE WOULD LIKE TO DELVE A LITTLE BIT MORE INTO IS WE DID HEAR FROM SOME OF OUR STAKEHOLDERS THAT INDUSTRIAL DEVELOPMENT, YOU'RE ALL A LITTLE BIT DIVIDED TINY BIT ON INDUSTRIAL DEVELOPMENT. THE PRIORITY IS THAT IS IT A PRIORITY FOR YOU GUYS OR IS IT A LIMITED FOCUS SHOULD IT FALL ON THE LIST, BUT MAYBE FURTHER DOWN THE LIST. SO TONIGHT WE'RE GOING TO SORT OF PEEL BACK THAT LAYER PROPERTY ACQUISITION. YOU KNOW, SHOULD THIS EDC BOARD BE MORE PROACTIVE OR MORE OPPORTUNISTIC? HEY, IF SOMETHING COMES UP, SOMETHING COMES TO HILLARY THAT SAYS, HEY, THERE'S THIS PROPERTY OR DO YOU WANT TO BE MORE AGGRESSIVE? SO WE'LL DELVE INTO THAT. PUBLIC ART MURALS YOU GUYS WERE A LITTLE DIVIDED ON, ON THAT INVESTMENT VERSUS A MINIMUM ROLE. SO WE'VE GOT SOME QUESTIONS TO ADDRESS THAT INCENTIVES, A STRUCTURED FRAMEWORK VERSUS CASE BY CASE. SO THAT MEANS THAT YOU JUST CASE BY CASE YOU HAVE MORE FLEXIBILITY, YOU KNOW, AND THAT'S OKAY. AND IT MAY BE IN THE SHORT TERM, IT'S CASE BY CASE. AND IN THE LONG TERM AS YOU GROW, IT'S MORE STRUCTURED. ONE THING THAT HILLARY AND I HAVE TALKED ABOUT IS AN INCENTIVES POLICY. THAT MEANS YOU CAN DRAFT THAT AND THAT COULD BE DEFINITELY LOOSE. IT DEPENDS ON YOU GUYS. IT COULD BE MORE STRINGENT. THAT DEPENDS COMPLETELY ON YOU. BUT IT IS NICE TO HAVE, ESPECIALLY WHEN THINGS CHANGE. BOARDS CHANGE, POLITICS CHANGE. YOU GUYS ALL ARE AWARE OF THAT. SO IT JUST HELPS STAFF. AND THEN ARE WE ARE WE AT A IS THE EDC AT ITS ADEQUATE STAFF LEVEL OR BASED ON SOME OF THE THINGS THAT WE'RE LOOKING THROUGH LOOKING TO IN THE FUTURE? MAYBE THERE NEEDS TO BE SOMETHING THAT HILLARY BUDGET'S SOMETHING THAT THE CITY LOOKS AT. THAT'S UP TO YOU GUYS. BUT IT WASN'T IT WAS A QUESTION MARK THAT WE WANTED TO DELVE INTO A LITTLE BIT DEEPER. SO TONIGHT, WHAT WE'D LIKE TO RESOLVE IS WHAT KIND OF DOWNTOWN WORK FIRST, WHAT KIND OF WORK ARE WE DOING FIRST? IS IT IS IT GREASE TRAPS FOR RESTAURANTS? IS IT THAT Y'ALL ARE ALREADY DOING THE FACADE? SO THAT'S AN AWESOME. CHECK THE BOX. BUT WHAT'S NEXT, YOU KNOW, IS THAT WORKING INDUSTRIAL DEVELOPMENT YES OR NO? IS IT IS IT A IS IT A YES OR A NO? AND WHERE DOES IT FALL IN THE PRIORITIES? WE'VE GONE THROUGH THE INCENTIVES, ETCETERA, ETCETERA. AND THEN WE'LL GO THROUGH THE 201 EAST COLLEGE AVENUE AS WELL. AND PLEASE STOP ME IF YOU HAVE ANY QUESTIONS.SO IN FEBRUARY, I PRESENTED YOU THESE OPTIONS AS PART OF THIS PLAN. WE BELIEVE THERE SHOULD
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BE SOME IDENTITY FOR THE EDC. IT DOESN'T MEAN THAT IT HAS TO BE. IN CONCERT WITH THE CITY, BUT YOU ALL AGREED THAT YOU'D LIKE A SHARED VISION. WE'RE VERY PASSIONATE THAT THE BEGINNING PART OF THIS DOCUMENT SAYS EXACTLY WHO ALVARADO IS, AND WHAT TYPE OF PROJECTS THAT YOU'RE INTERESTED IN. THAT INCLUDES YOUR TAGLINE AND A VISION AND MISSION. IT'S SOMETHING THAT THE EDC CAN START TO TALK ABOUT WHEN HILLARY ATTENDS TRADE SHOWS, AND IT'S IMPORTANT FOR REALLY SELLING YOURSELVES ULTIMATELY, AGAIN, I'LL GO INTO THAT. SO WE I HAVE SOME TAGLINES FOR YOU THAT I'VE TAKEN A SHOT AT. AND SO WE CAN LOOK AT THOSE. YOU CAN TELL ME I'M CRAZY. WE CAN SCRAP ALL OF THEM, BUT I THINK THEY MIGHT LAND WITH YOU ALL.AND THEN HOPEFULLY WE'LL HAVE ONE AT THE END OF THIS. SO I WANTED TO GIVE YOU GUYS SOME EXAMPLES OF OTHER TAGLINES IN THE AREA SO THAT WHEN YOU'RE THINKING ABOUT THE EDC TAGLINE, SOME CITIES HAVE THEIR OWN, LIKE FRISCO PROGRESS IN MOTION, THE EDC HAS THEIR OWN. JOIN OUR CULTURE OF UNRIVALED PERFORMANCE. TO ME, THAT DOESN'T SAY ANYTHING. IT DOESN'T SAY ANYTHING ABOUT FRISCO. IT'S KIND OF VERY GENERIC. SO WHEN YOU'RE THINKING ABOUT YOURS FOR ALVARADO, JUST KIND OF KEEP THESE IN MIND. I THINK CITY OF EXCELLENCE WORKS WELL IN A WAY, BUT A LOT OF PEOPLE WOULD PROBABLY SAY PLATO'S NOT EXCELLENT. SO, YOU KNOW, IT'S, IT'S, BUT USUALLY, ULTIMATELY THERE'S, THERE ARE 3 OR 4 WORDS.
I THINK THAT'S A RIVAL CITY TALKING RIGHT THERE. THAT'S WHAT I THINK MAYBE MAYBE A SMART PEOPLE, SMART PLACE THAT THAT BEGINS. I MEAN, THAT BEGINS TO TELL YOU WHO PLANO IS WITHOUT EVER, EVER, EVER GOING THERE. AND WE'VE ALL SEEN FORT WORTH IN THE MOVIES AND THE TV SHOWS. SO I THINK WHERE THE WEST BEGINS, COWTOWN, FUNKY TIME, THEY'RE KIND OF KNOWN FOR A BUNCH OF DIFFERENT BURLESON A GOOD MOVE. I WAS, I WAS, I WAS INTERESTING, I LIKE THAT ONE.
BURLESON EDC BUSINESS FRIENDLY AND READY FOR YOU. AND I ALSO LIKE TO KNOW WHEN THEY USE THE AMPERSAND VERSUS THE WORD. AND I WAS JUST IT'S SOMETHING THAT I THINK ABOUT SOMETHING NERDY CITY OF MANSFIELD MINUTES TO EVERYTHING. SECOND TO NONE. CITY OF SALINA LIFE CONNECTED.
AND THEN THE EDC JUST ADOPTED THE TEXAS YOU WERE PROMISED. SO THAT WAS A KIND OF AN INTERESTING ONE TOO. THEY HAD BETTER THAN PLANO'S, RIGHT? YES. OKAY. YES, I LIKE I LIKE THE TEXAS. THAT'S THE RIVAL TOWN RIGHT THERE. I PERSONALLY LIKE THE TEXAS YOU WERE PROMISED, BECAUSE IT ALREADY STARTS TO INVOKE A FEELING. YOU HAVE AN EMOTIONAL CONNECTION BEFORE YOU'VE EVEN BEEN TO SALINA. AND SO THAT'S HOPEFULLY WHERE WE'RE WE'RE WHERE WE'RE MOVING FOR YOU ALL. ANY QUESTIONS? OKAY, SO ONE THING THAT I WANTED TO MENTION IS THAT YOU'RE VOTING TONIGHT AND PUTTING THIS TAGLINE INTO THIS DOCUMENT DOES NOT MEAN IT'S YOUR FOREVER STATEMENT. SO THE CITY, THE EDC JUST NEEDS AN EFFECTIVE WAY TO TALK ABOUT THEMSELVES. LIKE I SAID, WHEN HILLARY GOES TO ICSC, IT'S JUST A NICE WAY TO PUT YOUR BEST FOOT FORWARD, FOOT FORWARD. BUT A FEW WORDS, IT'S NEVER GOING TO SUM IT ALL UP. SO WHAT WE LIKE TO DO IS ULTIMATELY, ONE OF OUR RECOMMENDATIONS FOR THIS PLAN WILL BE TO DO MORE BRANDING, TO DIG INTO IT WITH ANOTHER FIRM. CIVIC BRAND IS ONE OF THE FIRMS THAT WE LIKE, AND THEY COME UP WITH A PALETTE FOR YOU. SO IF YOU'RE TALKING TO YOUR BUSINESS AUDIENCE, IT'S ABOUT GROWTH.
IT'S ABOUT OPPORTUNITY AND THE EASE OF DOING BUSINESS. WE ALL KNOW THAT DEVELOPERS LIKE TO HEAR THAT, YOU KNOW, AND TOURISM, THAT'S PART OF ONE OF YOUR ARMS THAT THE EDC LOOKS AT AS WELL AS THE CITY. THE COMP PLAN TALKS A LOT ABOUT ALVARADO BEING A, A LAKE TOWN, WHICH I THINK IS PRETTY INTERESTING. AND THEN THE RESIDENT AUDIENCE QUALITY OF LIFE RESIDENTS ARE GOING TO HAVE A DIFFERENT TAKE ON THIS. YOU ALL ARE RESIDENTS. YOU'RE GOING TO HAVE A DIFFERENT TAKE ON THIS THAN SOMEBODY IN THE BUSINESS. SO IT DOESN'T HAVE TO BE THE END ALL, BE ALL, BUT IT HAS TO BE A STARTER. OKAY, SO GOING TO THE BACK, BACK TO THE COMP PLAN A LITTLE BIT, THE COMP PLAN MENTIONS A LOT OF DIFFERENT WHERE I WOULD CONSIDER ECONOMIC DEVELOPMENT. IT ALREADY GIVES YOU SOME GOALS. AND SO WE WOULD LIKE TO ADDRESS THEM AND THEN HELP PRIORITIZE THEM. BUT I WANT TO MAKE SURE THAT THIS PLAN IS ALSO IN LINE WITH THE COMP PLAN, SO THAT YOU ALL KNOW IF IT'S AN EDC RESPONSIBILITY VERSUS A CITY RESPONSIBILITY.
SO CHAPTER TWO DOES REALLY DIVE INTO IT. IT SETS THE CITY'S DIRECTION. IT WANTS TO SHIFT ALVARADO FROM A COMMUNITY THAT EXPORTS JOBS, AS WE KNOW, AND SPENDING TO ONE WHERE RESIDENTS AND VISITORS CHOOSE LOCALLY THAT THAT REALLY SPEAKS TO THE TO THE LEAKAGE. IT NAMES FOR CITY STRATEGIES, GROW DIVERSE, GROW DIVERSE BUSINESS BUSINESSES, REVITALIZE DOWNTOWN,
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BUILD LOCAL WORKFORCE, STRENGTHEN FISCAL FOUNDATION THROUGH THE CORRIDOR AND RECREATION READINESS. AND SO OUR PLAN WILL NOT WILL NOT TAKE WHAT THE COMP PLAN HAS ALREADY DONE. IT'LL PROBABLY JUST REFINE IT. SO THAT, AGAIN, IT'S A COLLABORATIVE WORKING BOTH, WE'RE BOTH, WE'RE WORKING DOCUMENT. AND THEN IT IDENTIFIES FOUR COMMUNITY DIFFERENTIATORS. I WANTED TO MAKE SURE THAT THIS ALL TRACKED FOR YOU ALL THE EARLY FEEDBACK THAT WE'VE GOTTEN. IT HAS. BUT IT'S IMPORTANT FOR US TO KNOW IF THERE'S SOMETHING ON HERE THAT YOU'RE LIKE, WHOA, WHOA, WHOA, THAT'S NOT THAT'S NOT WHAT THE EDC, YOU KNOW, WANTS TO BE. DELVE INTO. IT DOES, LIKE I SAID, MENTION A LOT ABOUT THE RECREATION PROXIMITY, THE LAKE ALVARADO, THE FOUR STATE PARKS WITHIN 45 MINUTES, LAND SUPPLY AND THEN THE DOWNTOWN POTENTIAL. AND THERE'S A LOT OF TALK ABOUT THE FINANCING TOOLKIT, THE TOURS, THE PIT HOT FUNDS. ONE OF MY QUESTIONS FOR YOU ALL WAS, HOW MUCH HAVE YOU ALL TALKED ABOUT THOSE? OR HOW WHAT IS THE MINIMALLY, WE HAVEN'T REALLY TALKED ABOUT THOSE VERY MUCH.AND I THINK ONE OF THE BIGGEST THINGS WE TALK ABOUT WITH THE STRATEGIES IS JUST LIKE WE'RE IN ALIGNMENT WITH THE COMP PLAN. AND THAT'S WHAT YOU SAID. AND BECAUSE AT THE LAST, NOT THIS LAST CITY COUNCIL, BUT BEFORE THEY APPROVED THE COMP PLAN THAT ABRA CAME AND PRESENTED.
SO YEAH, SO JUST YEAH, THAT WAS A BIG DEAL. OKAY. JASON, ANY. NO, I JUST THOUGHT, YOU KNOW, ALL THE TOOLS ARE VERY HELPFUL, YOU KNOW, AND SO, YOU KNOW, YOUR COMFORT WITH USING THEM HOW STAFF IS IT'S NO GOOD IN PROPOSING A TOOL AND THEN YOU GET TO COUNCIL OR AND THEY'RE LIKE, OH, WE'RE JUST NOT COMFORTABLE WITH THAT. SO. WELL, I THINK THAT, I MEAN, NOW ON THE CITY SIDE OF THAT, LIKE WITH THE PEDS, I MEAN, THAT'S WHAT ALL DEVELOPERS THAT ARE COMING IN, THEY'RE DOING A PED, YOU KNOW, AND SO PRETTY MUCH RIGHT. WE BEGIN, WE BEGIN TO TALK ABOUT IT MORE. I'M NOT SURE ANY NEW RESIDENTIAL DEVELOPMENTS ANYWHERE IN THE MW HAVE NOT STARTED WITH SOME KIND OF BETTER TERMS. I MEAN, YEAH, SHORT OF, YOU KNOW, LESS THAN A HUNDRED LOTS, YOU KNOW, KIND OF MAYBE A FEW HUNDRED LOTS OF LOVE. BUT ANY MASTER PLAN CAN BE WELL, IT'S BEEN, IT'S BEEN A GREAT TOOL FOR THE CITY WITH THAT BECAUSE IF NOT, DEVELOPERS ARE LIKE, WELL, THEN IF YOU DON'T DO IT, THEN WE'RE GOING TO DO A MUD. AND SO NO, WE WANT YOU TO DO A PIT. SO YEAH, YEAH, YEAH. FORCES YOUR HAND A LITTLE BIT MORE. YEAH. SO I THINK ONE OF OUR RECOMMENDATIONS THAT WILL INCLUDE IN THE PLAN WILL BE THE DOWNTOWN TOURS. WE TALKED A LITTLE BIT ABOUT IT IN THE FEBRUARY MEETING, BUT WE BELIEVE THAT, YOU KNOW, THERE'S AN OPPORTUNITY FOR THE COUNTY TO PARTICIPATE THAT IN THAT FROM OUR EXPERIENCE, WE HAVE BEEN SUCCESSFUL AT GETTING THE COUNTY TO PARTICIPATE IN THE DOWNTOWN TOURS BECAUSE THEY SEE YOU AS A DESTINATION. YEAH. I MEAN, I'M NOT SURE ABOUT YOUR COUNTY, BUT, YOU KNOW, WHEN LITTLE ELM DID, WHEN THEY GOT DENTON COUNTY TO GO IN AND DID ONE, THEY GOT COLLIN COUNTY TO GO IN. BONHAM JUST RECENTLY DID DOWNTOWN TOURS AND THEY GOT THEIR COUNTY TO GO IN ALSO. SO IT'S AN UNTAPPED LITTLE BIT OF MONEY. CAN YOU EXPLAIN REAL QUICK WHAT TOURS. YEAH, JUST TAX INCREMENT REFINANCE ZONE. SO BASICALLY, YOU KNOW, IF YOU'RE SAYING YOU WANT THE DOWNTOWN REDEVELOPMENT, BASICALLY A TAX INCREMENT ZONE CAPTURES THE CURRENT VALUE. SO THE CURRENT VALUE KEEPS STILL GOES TO THE CITY AND PAYS FOR SERVICES. BUT AS IT IMPROVES THE, THE, YOU KNOW, THE INCREMENT THAT GETS PUT IN A SEPARATE FUND THAT'S SUPPOSED TO BE USED FOR FURTHER IMPROVEMENTS IN THAT ZONE. SO IT KIND OF CAPTURES THE EXISTING VALUE. SO IT DOESN'T HARM, YOU KNOW, THE CITY FROM CURRENT SERVICE, RIGHT. BUT THEN IN THEORY IT'S MORE INVESTMENT YOU DO THE MORE IT IMPROVES YOUR PROPERTY VALUE.
AND SO A LOT OF TIMES YOU HAVE ANYWHERE FROM 100% TO 50% OF THE IMPROVEMENT GETS CAPTURED INTO A FUND. SO THINGS CAN BE USED FOR ANYTHING LISTED IN THE IN THE FACE OF THIS EARTH PLAN.
SO USUALLY INFRASTRUCTURE, IT COULD BE DIRECT GRANTS, INFRASTRUCTURE FACADE, YOU KNOW, LANDSCAPING, YOU KNOW, ANYTHING THAT IS IN THE PLAN THAT'S APPROVED BY COUNCIL. SO WOULD WE START THAT AT THE EDC LEVEL? AND THEN THAT WOULD GO TO COUNCIL? IS THAT KIND OF WHERE THAT STARTS OR HOW DOES THAT WE HAVE ONE FOR THIS. THE CITY HAS STARTED ONE AT 75%. BUT I THINK WHAT YOU'RE SAYING IS THAT ASKING THE COUNTY TO ALSO CONTRIBUTE WOULD BE BENEFICIAL.
YEAH. SO EXACTLY MY QUESTION WITH THE COUNTY THING IS THAT LIKE THE WHOLE COUNTY OR IS THAT JUST PARTICULAR COMMISSIONERS? I MEAN, IS THAT SOMETHING GOES TO COMMISSIONERS COURT OR, YOU KNOW, DEPENDING ON YOUR POLITICS WORK? YOU KNOW, THAT'S NONE OF THAT WORKS. I'M SORRY. NOT HERE. YOUR LOCAL COMMISSIONER OR THE JUDGE OR BOTH. WE STARTED WE STARTED AT THE LOCAL LEVEL ON HAD A ONE ON ONE MEETING AND SAID, HERE'S ALL THE PLACES THAT ARE THAT COUNTIES ARE ALREADY CONTRIBUTING. IT'S A LONG LIST. WE CAN GET YOU THE LIST. AND THEN ONCE THAT PERSON THAT COMMISSIONER GOT COMFORTABLE BECAUSE IT'S, YOU KNOW,
[00:25:04]
RELATIONSHIP BASED, RIGHT? THEN WE ALL MET IN FRONT OF THE JUDGE AND THE JUDGE OKAYED IT BECAUSE THERE'S PRECEDENT. YEAH. AND YOU ALL HAVE A PLAN. THAT'S THE GREAT PART IS THAT THIS ISN'T JUST A, HEY, NOW WE HAVE A COMP PLAN. A PORTION OF THAT COMP PLAN TALKS ABOUT THE DOWNTOWN. AND NOW WE HAVE A STRATEGIC PLAN AND WE WANT TO MAKE THINGS HAPPEN IN ALVARADO.AND WE WANT YOU TO BE A PARTNER AND WE WANT YOU TO PARTICIPATE. OKAY. IT'S PRETTY STRAIGHTFORWARD FOR THEM. I THINK I JUST WANTED TO KNOW HOW THE COUNTY PART, HOW DOES IT WORK? YES. YEAH. WE TYPICALLY ASK THEM FOR 50%. SO 50% OF THE IMPROVEMENT WOULD GO INTO THAT SAME FUND. I BELIEVE THAT WOULD REQUIRE A COUNTY MEMBER TO BE ON THE THIRD FLOOR OF THE GOOD PLAN. BUT IT'S NICE FOR YOU ALL BECAUSE WHEN WE TALK ABOUT ROI, ROI, IF YOU'RE A GOOD PORTION OF YOUR PROJECTS ARE IN THE DOWNTOWN NOW, YOU'VE GOT THIS GREAT MECHANISM TOO. SO YOU ALL ARE PUTTING FUNDS IN THE COUNTY IS. SO IT JUST STARTS TO BUILD A LOT FASTER THAN IT WOULD WITHOUT ALL OF THOSE ENTITIES WORKING TOGETHER. AND ALWAYS START SMALL, OF COURSE, BECAUSE, YOU KNOW, YOU LOOK AT THE. YEAH, BUT ONCE IT STARTS ROLLING, IT STARTS ROLLING IT, IT CAN BECOME A NICE FUND ULTIMATELY. AND WE WOULD JUST FOCUS THAT AROUND LIKE A SPECIFIC AREA, JUST LIKE THE DOWNTOWN YOU WOULD DRAW. THERE'S ALREADY THERE'S ALREADY BOUNDARIES. YES.
YES, SIR, YES, SIR. YES. I THINK COUNTY WOULD BE PRETTY WORKABLE ON SOMETHING LIKE THAT, DO YOU THINK? I MEAN, I GUESS WE WOULD FIND OUT. YEAH, IF WE CAN FIND OUT. WE GOT A GREAT JUDGE. I'M NOT SURE YOU KNOW HOW ELSE THAT WOULD GO, BUT. YEAH. WELL, AND IT'S HONESTLY ONE OF THOSE THAT THEY'RE AWARE OF AND YOU JUST IT TAKES SOMEBODY TO ASK. YEAH. BUT I THINK YOU HAVE TO VOLUNTEER IT. NO, EXACTLY. YOU'RE ABSOLUTELY RIGHT. YOU'RE BUT I HAVEN'T HEARD ANYBODY THAT SAID HAS SAID NO AGAIN, ESPECIALLY BECAUSE YOU GUYS HAVE MADE A TON OF INVESTMENT. THE COMP PLAN, THE, THE, THE DOWNTOWN THAT YOU'VE ALREADY DONE. AND THEN THIS PLAN, LIKE, HEY, WE'RE READY TO GO INSTEAD OF SOMEBODY THAT'S LIKE, HEY, YOU KNOW, WE'RE THINKING ABOUT OUR DOWNTOWN. THAT'S A DIFFERENT CONVERSATION. SO IT DOESN'T HURT TO ASK, RIGHT? IT'S GOOD TO ASK. I JUST LIKE YOUR, I'M NOT GOING TO SPECULATE ON THAT.
YEAH. I'M LIKE THE WORST THEY CAN SAY IS NO. AND THEN YOU ASK, THEN YOU ASK AGAIN AND WE'RE BACK WHERE WE. WELL, YOU HAVE NOT BECAUSE YOU ASK NOT. THAT'S THE POINT. IT DOESN'T HURT TO ASK. WELL, AND I THINK A LOT OF PEOPLE DON'T KNOW ABOUT IT. HONESTLY, I DIDN'T KNOW ABOUT IT UNTIL WE WE ASKED IN COLLIN COUNTY. SO. OKAY, SO WE'RE GOING TO GO INTO MENTIMETER. DO YOU ALL NEED A BREAK? ARE YOU GOOD? LET'S KEEP ROLLING. OKAY. SO LIKE I SAID, THESE ARE UNRESOLVED. AND THEN THESE VOTES TONIGHT WILL DIRECTLY DETERMINE THE SOME OF THE DIRECTION OF THE STRATEGIC PLAN. SO I THANK YOU ALL FOR PARTICIPATING. SO I'M GOING TO SWITCH OVER IF Y'ALL IF Y'ALL REMEMBER, I ALSO HAVE PAPER BALLOTS. SO YES SIR. PAPER. YES, SIR. THANK YOU. I LEARNED FROM LAST TIME IF ANYONE PREFERS PAPER, NEWSPAPER PAPER. I LOVE THIS PAPER BECAUSE THEN YOU GUYS CAN SEE WHAT EVERYBODY ELSE IS. SEE, YOU CAN READ. YOU NEED ME TO. OKAY, I THINK I CAN GRASP THAT. OH, YEAH. ALL YOU HAVE TO DO IS HIT. OH, YEAH, I HAVE TO DO IT RIGHT. I KNOW YOU NEED THE MOUSE. YES. OKAY. SO IF YOU GUYS HAVE DELVED INTO IT.
YEAH. AND THEN YOU JUST HIT START PRESENTATION SO MUCH. DID ALL OF YOU ALREADY. OKAY. AND IF THAT'S IN THE WAY, I THINK YOU ALL ARE, RIGHT? THAT'S THE ONLY CHOICES THAT'S TO START WITH. YES, YES, YES, WE'RE STARTING WITH A TAGLINE. SO THE COMP PLAN, I'LL GIVE YOU SOME CONTEXT. THE COMP PLAN REALLY MENTIONS CROSSROADS. THERE IS A CROSSROADS TEXAS, WHICH I THINK IS KIND OF INTERESTING. I THINK IT HAS OBVIOUSLY SPEAKS TO YOUR GEOGRAPHIC LOCATION, YOUR LOCATION ALONG 35 AND 67. SO THE COMP PLAN REALLY LEANED INTO CROSSROADS. I THINK THAT'S VERY GENERIC. THAT'S JUST MY OPINION. THAT'S MY $0.02. BUT I WANTED TO INCLUDE IT BECAUSE THE COMP PLAN MENTIONED IT AND LEANED INTO IT. SO AND SOME OF THESE ALREADY WERE VETTED WITH HILLARY. HILLARY AND I TALKED A BIT ABOUT THIS. SO, SO THAT I WASN'T, YOU KNOW, COMPLETELY OFF BASE BECAUSE AGAIN, HILLARY KNOWS A LOT MORE ABOUT ALL OF THIS. SO THE CROSSROADS WORTH STOPPING FOR. AND YOU CAN TELL ME THESE ALL ARE TERRIBLE. COME BACK TO US WITH BETTER ONES.
AND THIS IS MY THIS IS MY BEST SHOT. KNOWING ALVARADO, KNOWING YOU ALL WORKING HERE FOR A LITTLE BIT. SO WHERE DFW MEETS OPPORTUNITY, RIGHT PLACE, RIGHT TIME, RIGHT ALVARADO. LIVE WORK
[00:30:01]
PLAY BUILT LOCAL. THAT WAS SOME OF THE THE VERBIAGE WAS TAKEN FROM THE COMP PLAN AS WELL.AGAIN, THEY LAID. A LOT OF CITIES ARE LEADING INTO THE LIVE WORK PLAY. WE'VE KIND OF ALL HEARD THAT. AND THEN SMALL TOWN, BOLD FUTURE. AND THEN I HAVE A PAD HERE IF YOU GUYS WANT TO TAKE A SHOT, TAKE A STAB AT IT YOURSELF AND MAYBE MIX SOME OF THESE UP. MAYBE NONE OF THEM RESONATE. SO YOU JUST LET ME KNOW. CAN I JUST KIND OF POLL HERE A LITTLE BIT? BECAUSE THE FIRST THING THAT CAME TO MIND, I'M, I'M, I KNOW I COME INTO THIS AND I WAS THINKING DFW AND KIND OF HOW IT ALL MEETS AND EVERYTHING. AND I JUST THOUGHT. ALVARADO, WHAT CATCHES YOU? WHAT WE'VE GOT OUR SPEAR. SO IF WE HAVE THE SPEAR ON THE SCHOOL SITUATION, IF WE TIE IT INTO THE COMMUNITY, I WAS LOOKING AT SPEARHEADING. SO YOU GOT LIKE, SPEARHEADING GROWTH, SPEARHEADING THE FUTURE OF TEXAS, SPEARHEADING GROWTH IN TEXAS. YOU KNOW, THAT'S ALVARADO SOMETHING TO THAT. I'M TRYING TO TIE THAT TOGETHER. I KNOW WE'VE GOT THE STAR AND EVERYTHING, AND I WAS JUST TRYING TO PUT SOMETHING TOGETHER THAT SAYS, HEY, THIS TOUCHES THE PEOPLE HERE THAT OUR COMMUNITY SAYS, HEY, THAT IS US. YOU KNOW THAT WE KNOW THAT'S PART OF US. AND THEN AS WE'RE REACHING OUT, YOU KNOW, DO WE WANT TO GRASP TEXAS OR DO WE WANT TO GRASP THAT WE ARE THAT POINT ALMOST. AND I'M TRYING TO FIGURE OUT, I DON'T WANT TO SAY ROUTES, THE ROUTES FOR THE GROWTH FOR DFW OR SOMETHING, BUT SOMETHING INTO THAT TAGLINE, I DON'T KNOW. AND SPEARHEADING SPEARHEADING OPPORTUNITIES. THERE WAS ANOTHER I DID SPEARHEADING THE FUTURE OF TEXAS. AND I HAD A FEW IDEAS AS WELL THAT I WROTE DOWN, YOU KNOW, SOMETHING ALONG THE LINES OF HISTORIC GROWTH GROWING WITH EXCELLENCE, WHERE YOU GO TO GROW, REMEMBERING THE PAST AND GROWING FOR THE FUTURE. OKAY, SO IS ANY OF THE ANY, ANY OF THESE NODES OR ANY OF THESE ANYONE LOVES YOU GOT LIKE ANY OF THOSE? NO, WE LOVE THEM.
WELL, I, I LIKE THE SMALL TOWN BOWL FUTURE BECAUSE JUST BECAUSE IT'S SHORT AND SWEET, IT'S NOT, THERE'S NOT A LOT TO IT. IT'S JUST LIKE, HEY, SMALL TOWN, BOLD FUTURE. WE'RE NOT GOING TO BE A SMALL TOWN. THAT'S THAT WAS MY THING IS LIKE, WE WON'T BE A SMALL, LIKE WITHIN FIVE YEARS. WE'RE NO LONGER CONSIDERED A SMALL TOWN. THEN WE GO MEDIUM TOWN STILL.
BOULDER FUTURE. YEAH. MEDIUM BOULDER. GROWING. GROWING TOWN BOULDER. WELL, IT WAS MY UNDERSTANDING THAT WE WERE GOING TO TRY AND KEEP THE SMALL TOWN FEEL, EVEN THOUGH WE WERE GOING TO GROW. THAT AIN'T GOING TO WORK. SO. OKAY. WELL, I THINK WITH OUR THAT'S WHAT I CHOSE, I THINK. BUT IF YOU GO, IT'S NOT GOING TO WORK. I THINK IF YOU GO INTO. I MEAN, I CHOSE SMALL TOWN, BIG BOWL FUTURE. I WAS THE ONLY ONE THAT RESPONDED BY THE WAY. AND THEN YEAH, THANK Y'ALL. YOU KNOW, BUT YOU THINK ABOUT WHEN YOU GO INTO LIKE, IF YOU GO INTO A GRANBURY, YOU KNOW, AND YOU GO ON THEIR, THEIR DOWNTOWN AREA, THAT'S A SMALL TOWN FEEL, YOU KNOW, AND IT'S A, THAT'S A PRETTY BIG CITY. IT IS. AND SO, AND IT'S THE SAME WITH SALINA. IF YOU GO IN DOWNTOWN SALINA, IT'S GOT THAT SMALL TOWN FEEL, BUT THAT'S A HUGE AREA. AND KEEP IN MIND AGAIN, NOT TRYING TO. IT'S IN THE STAR BENEFIT NOT TO. YES. YOU KNOW, THE SMALL TOWN FEEL THING KIND OF LIKE LEXUS. EXPERIENCE. AMAZING EXPERIENCE. ALVARADO. EXPERIENCE. AMAZING EXPERIENCE. ALVARADO. OKAY. MOVING. SO. ONE. 234. JUST HIT SUBMIT. SO WE'LL BE GOING BACK TO THE SMALL. OKAY. IF WE'RE STUCK WITH WHAT WE GOT HERE, YOU KNOW ABOUT THAT. AND WE WE'VE I'VE BEEN IN LOTS OF SMALL TOWNS, LAUREN AND ALVARADO AND WE TALK A LOT ABOUT THAT. THERE'S SOMETHING THAT ATTRACTS PEOPLE TO THAT SMALL TOWN CHARM. YET, YOU KNOW, IT BROUGHT ME HERE. IT'S A FEELING THAT NECESSARILY YOU CAN FIND IN THE DOWNTOWN. YOU CAN FIND IT IN PARTS OF THE CITY, BUT IT'S EVEN THOUGH YOU'RE GROWING, THERE'S STILL THAT ELEMENT OF THE CONNECTION WITH PEOPLE YOU KNOW, THAT PEOPLE LOVE. THERE'S ALWAYS AN EMOTIONAL CONNECTION. AND SO WHATEVER YOU ALL CHOOSE, I'VE HEARD A LOT OF DIFFERENT AND THERE'S NO CONSENSUS TONIGHT. WHAT I'LL SUGGEST IS I'LL TAKE THE I'LL TAKE THE SUGGESTION AND THEN WE'LL JUST HAVE TO DO IT SEPARATELY. SO IF WE CAN'T COME TO, IF EVERYONE'S LIKE A LOT OF TIMES IN THIS, IN THIS PEOPLE GO, OH MY GOD. AND THERE'S A CONSENSUS OF A LOVED ONE THAT'S NOT HAPPENING TONIGHT. TOTALLY FINE, BUT WE NEED TO GET TO ONE. SO IF YOU GUYS LEAVE HERE AND COME UP WITH SOME OTHERS, WE'LL HAVE HILLARY. WE'D LIKE TO NARROW IT DOWN TO LIKE 3 OR 4 SO THAT THERE IS A MAJORITY. SO THERE IS A VOTE. SO EVERYONE'S
[00:35:02]
COMFORTABLE. WELL, THAT LAST ONE WHAT HE SAID EXPERIENCE EXPERIENCE AMAZING EXPERIENCE.ALVARADO. SORRY. MY HANDWRITING. NO, BUT I KNOW IT. I KNOW WHAT IT LOOKS LIKE AND ALL. I CAN PUT ALL OF THESE TOGETHER ANYMORE. SO. SO WE HAVE ONE VOTE FOR THE CROSSROADS WORTH STOPPING FOR, BECAUSE I WANT TO ELIMINATE SOME OF THESE, AND THEN WE'LL ADD THE OTHER ONES TONIGHT. SO I DID HIT SUBMIT IF YOU CAN. WE NEED TO PAUSE. PLEASE WAIT FOR THE PRESENTER TO CHANGE SLIDES. YEAH, IT SHOULD BE, IT SHOULD SHOW UP ALL OVER YOUR VOTING THOUGH CUZ I DID NOT VOTE FOR THAT ONE. OKAY. YEAH. WHAT IF WE RESPONDED SO ONLY TWO PEOPLE I, I DID CLICK SUBMIT SO AND I DID NOT VOTE FOR CROSSROADS. WAS THAT AN ACCIDENT? YEAH. HERE WE GO BACK AND JUST GO TO THE NEXT SLIDE AND WE GO BACK. OKAY. AND THEN GO BACK. OKAY. CAN WE DO IT AGAIN? MAYBE. OKAY. SO WE HAD ZERO VOTES FOR NUMBER ONE. WAS ONE VOTES. ZERO VOTES. OKAY.
SO THERE'S AN OPTION. ZERO VOTES. ONE. WERE THERE ANY VOTES FOR NUMBER TWO? I WOULD LIKE THAT ONE. DO YOU LIKE THAT. A LOT OF THOSE THAT IS ON MY LIST. OKAY. BUT I DON'T LIKE I, I LIKE MORE WHAT WE WHAT YOU HAVE WRITTEN DOWN THAN WHAT IS ON THE SCREEN. SO YEAH. OKAY.
SO DO YOU WANT TO JUST TAKE THESE AND VOTE ON THOSE AND THEN SCRATCH THOSE COMPLETELY? YEAH. WHAT DO Y'ALL THINK? I, I VOTED FOR SMALL TOWN, BOLD FUTURE. YEAH. HOW MANY VOTES DO WE HAVE FOR THAT. WE'LL JUST USE IN SMALL TOWN TWO, THREE. OH, THERE IT IS UP THERE. OH, THERE WE GO. WHERE ARE YOU NOW? I KNOW, I DON'T KNOW WHAT'S HAPPENING. OKAY, SO WE'LL TAKE WE'LL TAKE SMALL TOWN, BOLD FUTURE AND WE'LL ADD THESE AND THEN WE'LL HAVE YOU GUYS VOTE AFTER THE MEETING. EVERYONE OKAY WITH THAT? SURE. YOU COME UP WITH ANY OTHER COMBINATION? YEAH, I MEAN, I WAS THINKING LIKE, YOU KNOW, OBVIOUSLY YOU LIKE SMALL TOWNS, SMALL TOWNS COMBINATION. MAYBE IT'S I DON'T KNOW IF THIS SOUNDS STUPID, BUT LIKE, YOU KNOW, SPEARHEADING SMALL TOWN GROWTH OR SOMETHING, YOU KNOW, LIKE KIND OF COMBINE STUFF AND YOU CAN PLAY WITH WORDS. YEAH. I LIKE JUST THE TIP OF THE SPEAR. I MEAN, IT'S THE TAGLINE, RIGHT? SO YOU WOULD PROBABLY THINK DIFFERENTLY TO SAY SOMEBODY. YEAH. BUT IF YOU DID TIP OF THE SPEAR AND YOU KNOW, I'M THINKING CUTTING EDGE HERE. YEAH. AND I, AND I WAS, I WAS TRYING TO YEAH, YEAH. OR SOMETHING LIKE THAT. WELL, I MEAN, IF YOU KNOW THE EDC IDENTITY WHERE THE TIP OF THE SPEAR OF ECONOMIC GROWTH, I LIKE SPEARHEADING THE FUTURE IS DEFINITELY VERY ORIENTED TOWARD THE. YEAH. FUTURE. SMALL FUTURE. NO, NO, THAT DOESN'T WORK. OKAY.
NO, WE HAVE BIG FUTURE, BIG FUTURE, BIG FUTURE. THAT'S VERY. ALL RIGHT. WE'LL GO ON. ALEXA, JUST TELL ME TO SHUT UP. THAT'S ALL RIGHT. YOU GO RIGHT AHEAD, I WILL, OKAY? OKAY. SO MAYBE A LITTLE HARDER TO READ AND I CAN PASS OUT THE BALLOTS. BUT SO WE ALREADY TALKED ABOUT DOWNTOWN AND EVERYONE'S EVERYONE'S TOP PRIORITY. EVERYONE MENTIONED THAT. SO WHERE SHOULD THE EDC DOWNTOWN DOLLARS GO? FIRST PROPERTY ACQUISITION SLASH BUILDING PURCHASES FOR REDEVELOPMENT. STOREFRONT BRANDS AND FACADE IMPROVEMENTS CONTINUE. EXPAND CURRENT PROGRAMS. THIRD ACTIVATION EVENTS, AND TEMPORARY PLACEMAKING LIKE A TURF. THE TURF SQUARE PICKLEBALL MOVIE NIGHT ART WALK. FOURTH PERMANENT INFRASTRUCTURE.
LIGHTING. SIDEWALK STREETSCAPE SIGNAGE. AND THAT'S AN EASY WIN WITH THE TATARS, WOULDN'T YOU SAY? AND THEN RECRUITING SPECIFIC TENANTS, RESTAURANTS, BOUTIQUES, FOOD COURT INCUBATORS. WE'VE HEARD A LOT ABOUT SIT DOWN RESTAURANTS, SO YOU CAN PRIORITIZE THESE. IT DOESN'T MEAN WE'RE GOING TO ELIMINATE ANY OF THEM. IT JUST HELPS WITH WHAT WHAT DO YOU DO FIRST? YES, I KNOW THE GO FIRST. AND I HAVE TO DO THAT. OH NO. I'VE GOT IT'S ACTUALLY WORKING.
SO I JUST. WILL YOU GIVE ME A HARD COPY. YEAH, I DON'T I'M I'M WAITING FOR THE PRESENTER TO CHANGE SLIDES. I KNOW IT'S THE SAME BOAT. I HAD TO COMPLETELY RESCAN. YOU DID. OH THAT'S ANNOYING. SORRY. THANKS FOR COMING FIRST. SO RIGHT NOW WE'VE GOT SOME VOTES FOR THE
[00:40:01]
ACTIVATION, THE EVENTS AND THE TEMPORARY PLACEMAKING. TURFING THE SQUARE PICKLEBALL. WE'VE GOT ANOTHER ONE FOR SPECIFIC TENANTS. AND DO WE KNOW ABOUT JERRY? IS HE WAS HE WAS GOING TO BE HERE. HE IS UNABLE TO MAKE IT OKAY. YES. SOMETHING CAME UP. OKAY. SO WOW. OH, SO THAT DOESN'T HELP. YEAH. OKAY. WE GOT IT. WE GOT A RISING STAR. WE GOT A RISING STAR. WE WORKED ON IT. THAT WAS THE COST. YEAH, YEAH. AND DIFFERENT TIMELINES. YES, YES. YEAH. AND LIKE I SAID, THERE'S THERE'S THREE SPECIFIC PORTIONS OF THE IMPLEMENTATION. QUICK WINS, SHORT MEDIUM TERM AND THEN LONG TERM. AND SO I THINK THESE WILL ALL THESE ARE ALL THINGS THAT YOU GUYS HAVE INDICATED TO US THAT ARE IMPORTANT FOR AS PART OF THIS PLAN THAT WILL BE INCLUDED IN THE PLAN. AGAIN, IT'S JUST WHAT WE NEED SOME STAFF DIRECTION, DIRECTION FOR YOU ALL OF LIKE, WHAT'S THE PRIORITY? WHEN YOU LOOK AT THAT, THAT, THAT RECRUITMENT PIECE, YOU KNOW, AS FAR AS WE TALK ABOUT PRIORITY, AS FAR AS OUR DOLLARS GOING TO THAT RECRUITMENT PIECE, I MEAN, WHAT DOES THAT LOOK LIKE WHEN YOU'RE TALKING ABOUT, YOU KNOW, ARE YOU INVESTING LIKE, HEY, YOU KNOW, CHILI'S, WE WANT YOU ON OUR SQUARE. I MEAN, NOT THAT WE WANT CHILI'S, BUT JUST AN EXAMPLE. ARE WE THROWING MONEY AT THEM TO GIVE THEM INCENTIVES? IS THAT KIND OF WHAT THAT MEANS AS FAR AS THAT'S CONCERNED? YEAH. I MEAN, YOU KNOW, A LOT OF TIMES IT DEPENDS IF YOU HAVE AN EXISTING BUILDING OR IF IT'S GOING TO BE A GROUND UP, OKAY, THERE'S NOT ONE PERSON THAT DOESN'T FEEL THEY NEED SOME MONEY TO HELP CLOSE THE GAP, RIGHT? YOU KNOW, TYPICALLY. SO IF IT'S A REDEVELOPMENT, YOU KNOW, THE CITIES I'VE WORKED IN, SOMETIMES, YOU KNOW, SOMETIMES IT STARTS OUT SMALL. IT CAN'T BE TOO SMALL BECAUSE THEN IT'S JUST KIND OF A, YOU KNOW, LIKE IF YOU HAVEN'T READ A SITE AND IT COSTS $400,000, 5000 DOESN'T MOVE THE NEEDLE, RIGHT? YOU KNOW, SO, YOU KNOW, A LOT OF CITIES HAVE A $5,000 PROGRAM, VERY COMMON. IT DOESN'T IT'S NICE. I'M GOING TO TURN IT DOWN, BUT IT DOESN'T REALLY MOVE THE NEEDLE. WELL, I THINK THAT'S WHERE LIKE, BECAUSE WE DO HAVE LIKE A, WE HAVE A STOREFRONT GRANT SYSTEM THAT WE ALREADY DO.AND SO THAT'S KIND OF LIKE WHEN YOU LOOK AT THE STOREFRONT GRANTS ARE THOSE WE ALREADY HAVE A BUDGET FOR THAT. SO WE CAN DO, WE CAN PROBABLY LOOK AT OTHER THINGS, BUT IT'S JUST KIND OF WHAT DOES THAT LOOK LIKE? BECAUSE I KNOW THAT WE HAVE SOME RESTAURANTS THAT ARE COMING THAT WE HAVEN'T INCENTIVIZED. YES. AND SO, YOU KNOW, THAT SEEMS KIND OF WHERE WE'VE BEEN SPENDING OUR MONEY. YES. IT DOES SEEM THAT THAT'S WHERE THE PRIORITY HAS BEEN SO FAR FROM FROM MY PERSPECTIVE, WORKING WITH ALL OF YOU, I WOULD GO TO A PERMANENT NUMBER FOR PERMANENT INFRASTRUCTURE. DID YOU MARK THAT ON YOUR SHEET? YES, SIR. THANK YOU. AND I THINK IF I THINK RECRUITING WOULD BE MUCH BETTER IF WE HAVE A PRETTY DAMN. BUT YEAH, IF IT'S IF IT'S IF IT'S SET UP, IF THE INFRASTRUCTURE IS GOOD. SO I, I, AND I WILL SAY THIS BECAUSE I'VE BEEN IN EDC DIRECTOR, I'VE BEEN HILLARY'S LITERALLY DOING ALL OF THIS EVERY DAY. YEAH. BUT I THINK THERE'S NO DOUBT. AND SHE'S GETTING LOTS AND LOTS OF PHONE CALLS, LOTS AND LOTS OF REQUESTS AS YOU GROW, AS ALL OF THAT RESIDENTIAL COMES ONLINE, YOU'LL GET A LOT OF REQUESTS, YOU'LL GET A LOT OF INCENTIVES, APPLICATIONS. AND THIS THEN HELPS YOU HELPS HILLARY HAVE VERY CONSTRUCTIVE CONVERSATIONS, ESPECIALLY WHEN SHE'S AT RETAIL CONFERENCES THAT IF THE IF THE RECRUITING SPECIFIC TENANTS IS THE NUMBER ONE PRIORITY, THEN SHE KNOWS IF YOU'VE GOT LIMITED FUNDS, LIMITED AMOUNT, THAT THAT'S GOING TO RISE HIGHER, RIGHT? SO IF SHE'S GOT A NATIONAL TENANT THAT WANTS TO COME ON 67, OR SHE'S GOT TO SIT DOWN RESTAURANT IN DOWNTOWN, SHE'S ALREADY SHE ALREADY KNOWS AND YOU ALREADY KNOW THAT THIS IS WHAT THE BOARD HAS SAID. SO WHEN SHE HAS ONE ON ONE CONVERSATIONS, WHETHER SHE'S HERE OR, OR AT A RETAIL SHOW, SHE'S SHE'S SAYING, WELL, OUR STRATEGIC PLAN, LOOK HERE. AND OUR STRATEGIC PLAN, IT SAYS THE DOWNTOWN IS A PRIORITY AND RESTAURANTS ARE A PRIORITY. SO SHE CAN PUT MORE EFFORT AND POTENTIALLY MORE MONEY INTO THAT PROJECT DOESN'T MEAN THAT YOU CAN'T INCENTIVIZE THE NATIONAL TENANT. IT JUST HELPS WITH THE GUIDANCE FROM A STAFF STANDPOINT AND EDC STAFF STANDPOINT. I KNOW YOU WANT TO SAY SOMETHING. I THINK IT HELPS HILLARY SO SHE CAN TELL PEOPLE LIKE IN SALINA, WHEN I FIRST STARTED, THEY HAD GOOD BONES, BUT THEY HAD A LOT OF REDEVELOPMENT. AND YOU KNOW, YOU CAN RENT IT OUT FOR A CERTAIN SQUARE FOOTAGE, BUT THEN THEN TO REDEVELOP IT COSTS A CERTAIN AMOUNT. SO WHEN WE FIRST STARTED THE PROGRAM, WE ACTUALLY PARTNERED WITH ABC, PUT IN, YOU KNOW, WITH BUDGET 25000 AND THE CITY WAS BUDGETED 25,000. AND THEN WE BREAK IT DOWN INTO TWO YEARS. SO BASICALLY, WHICH ONE WAS PAYING, YOU KNOW, 125 AT CO AND THEN THE YEAR LATER, IT'S ALWAYS NICE TO GIVE ME A YEAR, MAKE SURE THEY'RE STILL AROUND. BUT YOU KNOW, I MEAN, I HATE TO SAY IT LIKE THAT, BUT YOU KNOW, THERE'S THIS IT'S NOT A GUARANTEE. AND SO, YOU KNOW, 5000 ON A, YOU KNOW, SOMETIMES 200 TO $400,000 PROJECT IS REAL MONEY. AND WE ACTUALLY WISH WE THOUGHT ABOUT THIS, BUT A LOCAL BANKER TALKED TO US ABOUT SIGNING THE AGREEMENT OVER TO
[00:45:01]
THE BANK AND BASICALLY DOWN PAYMENT FOR THEIR LOAN TO REDEVELOP. AND THAT WAS REALLY COOL BECAUSE BASICALLY THEY TOOK OUR $50,000 INCENTIVE AND THEN DID AN ASSIGNMENT OF THE AGREEMENT OVER TO THE BANK. AND THAT BASICALLY ACTED AS A COLLATERAL. AND SO THAT WAS REALLY COOL TO SEE HOW THE PROGRAM GREW. AND THEN, OF COURSE, AS THE DOWNTOWN GOT BIGGER AND GOT BIGGER, YOU KNOW, THE EDC IN THE CITY, SOMETIMES USING FUNDS WOULD GO UP TO $150,000. I MEAN, DEPENDING ON HOW BAD YOU WANT THE PROJECT. I MEAN, HOW MUCH OF IT WAS A PRIORITY FOR COUNCIL AND, YOU KNOW, EVEN SIT DOWN RESTAURANTS, EVEN ON 67, YOU KNOW, IF YOU LOOK AT THE NUMBERS, YOU CAN SIT DOWN RESTAURANT DOES, YOU KNOW, $2 MILLION A YEAR, THEN, YOU KNOW, YOU'RE 2% OF THAT IS BASICALLY 4000. RIGHT? YOU KNOW, YOU DID IT RIGHT. AND SO I'M JUST GOING TO AGREE WITH YOU BECAUSE I HAVE NO IDEA. BUT AND SO A LOT OF TIMES, YOU KNOW, WHEN YOU LOOK AT A BRAND, STARTING A RESTAURANT FROM SCRATCH AND YOU'RE PRETTY EXPENSIVE. SO, YOU KNOW, I DON'T KNOW IF IT MOVES THE NEEDLE AS MUCH, YOU KNOW, USUALLY A SIT DOWN RESTAURANT WITH SOMEONE WITH A BIG DEVELOPMENT, AND THEN YOU'LL DO SOMETHING LIKE IT'S A LOT OF HELP IN DOWNTOWN WAS SO IMPORTANT THAT, YOU KNOW, IN ALL COMMERCIAL BUSINESSES IN THAT SAME ZONE, BASICALLY, THEY MAKE BUILDING COMPANIES, YOU KNOW, NO IMPACT FEES, NO BUILDING COMPANIES I HAVE. SO I NEED CLARIFICATION. ARE WE VOTING FOR DOWNTOWN WHEN THIS QUESTIONS COME THROUGH, OR ARE WE VOTING FOR THE WHOLE CITY OF DOWNTOWN? I THINK THE STOREFRONT GRANTS PROBABLY APPLIES MORE TO THEM. WELL, NO, IT SAYS DOWNTOWN. DOWNTOWN BECAUSE EVERYONE'S. SO YEAH. SO MY COMMENT IS. IT'S HARD TO RECRUIT A BUSINESS IF WE HAVE BUILDINGS THAT ARE DILAPIDATED, IF THEY'RE. YOU KNOW, IF THEY NEED HELP GETTING BACK UP AND RUNNING, IT IS VERY HARD TO RECRUIT A BUSINESS TO COME DO THAT. SO I JUST WANTED CLARIFICATION. ARE WE VOTING FOR STRICTLY OUR DOWNTOWN AREA, OR ARE WE VOTING FOR THE CITY OF ALVARADO? BECAUSE PERSONALLY, I DON'T WANT A FRANCHISE RESTAURANT IN OUR DOWNTOWN. WE AGREE. I THINK THAT NEEDS TO BE MOM AND POP LITTLE SHOPS. WE WE AGREE. BUT I THINK WE NEED TO HELP. WE NEED TO HELP THE PEOPLE THAT OWN THEIR THEIR BUILDINGS AND THEIR BUSINESSES SO THAT BUSINESSES WILL WANT TO COME AND BE IN THAT BUILDING.WE HAVE A COUPLE BUILDINGS THAT NEED SOME HELP. WHEN YOU INVEST IN THE BUILDING, EVEN IF THE TENANT GOES OUT, RIGHT? IF IT'S IF IT'S READY TO GO, YEP, ANOTHER TEN, IT'LL GO. YEP. YOU KNOW, THE HARDEST STEP IS THAT FIRST TEN, RIGHT? YOU KNOW, AND, AND THAT'S A LOT OF COMPLAINTS FROM, FROM SOME BUILDING OWNERS IS, YOU KNOW, THEY DON'T KNOW WHERE TO BEGIN. THEY DON'T KNOW WHERE TO START. THEY DON'T, YOU KNOW, EDC WON'T HELP THEM. NOW THEY SAY THAT, BUT THAT WAS YEARS AGO BEFORE WE HAD LOVELY HILLARY. AND SO I TRY TO CONVINCE THEM TO COME BACK AND, AND FILL OUT AND HAVE CONVERSATIONS WITH HILLARY. SO FOR ME, IT'S A STOREFRONT OR HELP WITH THE BUILDINGS. AND THEN MY SECOND PRIORITY IS BRING THE BUSINESSES IN. AND I THINK HAVING SOME KIND OF HARD LIMIT OR AT LEAST A FLOOR HELPS BECAUSE IT REALLY DOES NO GOOD TO TELL BUSINESS THAT WILL HELP YOU. YEP. WELL, THAT'S I'VE HEARD THAT BEFORE. HERE'S YOUR $5,000. YEAH. THERE YOU GO. YEAH. YOU KNOW, I CAN, YOU KNOW, BRING YOU DONUTS. YEAH. I MEAN, YEAH, I GET THAT. YEAH. YOU KNOW, WHEN WE, WHEN WE PUT THE HARD LIMIT OF THE OR HARD, I GUESS FLOOR, I WOULD CALL IT A CEILING OF, YOU KNOW, THE FLOOR, A BOTTOM NUMBER, THE MINIMUM MINIMUM. OKAY, I GUESS. NO. OKAY. I KNEW WHAT YOU MEANT. SO IT'S OKAY. YEAH. I'M LIKE, I'M FOLLOWING YOU. YOU GO. YEAH. IT'S LIKE I KNEW WHAT YOU MEANT. SO I THINK HE'S GREAT. TALK TO PEOPLE. SHE CAN SAY, LOOK, YOU KNOW, YOU HAD THIS POLICY THAT, YOU KNOW, DEPENDING ON HOW THE CITY FEELS THAT, YOU KNOW, WE'RE GOING TO DO 25,000. THE CITY IS GOING TO BE 25,000. IT CHANGES THE CONVERSATION BECAUSE THEN THEY START THINKING LIKE, WELL, I THINK THE REMODEL IS 200,000. YOU KNOW, THAT'S 25%. YOU KNOW, IT REALLY CHANGES THE CONVERSATION.
NOW THEY'RE ALWAYS WELCOME TO APPLY FOR MORE. IF THEY SHOW YOU NUMBERS AND FACTS, YOU KNOW, AND IT'S ALWAYS A REIMBURSEMENT, NEVER GIVE MONEY UP FRONT. RIGHT? WE ONLY DO. WE LEARNED THAT YEARS AGO. YEAH. YEAH. NO, WE ONLY DO REIMBURSEMENTS. YES, SIR. HILLARY TOLD US I THINK WE SHOULD COME ON B AND D B WE HAVE A PRETTY BUILDING AND HAVE POTHOLES. YEAH. SO I THINK B AND D SHOULD BE B AND D. OKAY, WE CAN DO THAT. AND IF YOU LOOK AT MOST REDEVELOPMENTS THEY USUALLY HAPPEN TOGETHER, RIGHT? I MEAN SALINA EVEN LIKE BACK IN BEFORE I GOT THERE. AND I DON'T
[00:50:05]
KNOW IF IT WAS 12 OR 14, YOU KNOW, THEY REDID THEIR WHOLE SQUARE ON THE DONATIONS AND THE CITY AND THE VOLUNTEERS AND, YOU KNOW, THEY, THEY KIND OF SET THE, THE FRAMEWORK OF AT LEAST HAVING AND NOT THE WHOLE AREA, REALLY JUST ONE SPECIFIC AREA THAT WAS THE MAIN DRAW.AND THEN, YOU KNOW, THEY'RE DOING MORE AND MORE EACH YEAR BECAUSE, YOU KNOW, I'M SURE TAKING IT ALL ON AT ONCE JUST SEEMS OVERWHELMING, RIGHT? I MEAN, AND YOU HAVE TO PARTNER WITH THE CITY BECAUSE, YOU KNOW, THEY'RE GOING TO HAVE TO EVENTUALLY DECIDE THAT IT'S IMPORTANT TO THEM TO SELL BONDS, TO DO A PROJECT. RIGHT. AND I GUARANTEE THE PROJECT THAT YOU CAN AFFORD IS NOT EVERYTHING AT ONCE, RIGHT? I MEAN, IT JUST IT'S JUST NOT. SO THEN YOU HAVE TO TAKE INTO CONSIDERATION SOMEBODY WHERE THE DRAINAGE IS AND HOW DO YOU GET THE DRAINAGE OUT. AND, YOU KNOW, THE FIRST BIG PROJECT WE DID IN SALINA WAS, YOU KNOW, WE HAD TO PICK A WHOLE STREET TO GO OUT WITH WATER DRAINAGE AND GO OUT AND PUT THE DRAINAGE ON THE GROUND.
AND WE COULDN'T DO THAT UNLESS WE DID THE WHOLE STREET OUT LIKE THREE BLOCKS, YOU KNOW, WHICH IS KIND OF FUNNY RIGHT NOW BECAUSE THERE'S ONE NICE CONCRETE STREET THAT LEADS OUT TO THE SQUARE. BUT OKAY, WE GOT ONE OF THOSE TWO, YOU KNOW, ONE CONCRETE. WELL, IT USED TO BE WHEN IT RAINED THAT ALL THE ALL THE MANHOLE COVERS WERE LIKE SPITTING UP WATER. SO THEY'VE COME, THEY'VE COME A LONG WAYS. THEY'VE COME A LONG WAYS. YOU REMEMBER THOSE DAYS. YOU. THIS SEEMS COMPLICATED, BUT YEAH, USUALLY YOU'RE DOING EVERYTHING AT ONCE. YOU KNOW, YOU YOU'RE TRYING TO GET PEOPLE TO REDO THEIR BUILDINGS. YOU'RE TALKING ABOUT INFRASTRUCTURE PROJECTS.
AND THEN YOU HAVE TO HAVE SOME KIND OF SPACE COMPONENT, RIGHT? WHERE PEOPLE CAN COME TOGETHER, DO THE EVENTS, DO THE MARKETS, DO THE PHYSICAL, YOU KNOW, YOU WANT TO HAVE PEOPLE COME TO FOR, YOU KNOW, THE FIRST TIME THEY COME DOWN IS BECAUSE OF AN EVENT. AND THEN THEY'RE LIKE, OH, THERE'S AN INTERESTING BUSINESS THERE. YES, YES. THAT'S RIGHT, THAT'S RIGHT. I WAS WE WERE TALKING ABOUT BARBECUE. YOU KNOW, WHEN, WHEN, WHEN TENDERS FIRST OPENED, THEY WERE PROBABLY ONE OF THE FIRST BUSINESSES IN DOWNTOWN SALINA. THEN THEY MADE THE LIST. AND THEN SOME OF THEM HAD ALL THESE NEW VISITORS. YOU KNOW, THAT'S JUST I DON'T KNOW HOW YOU PLAN THAT. AND SUDDENLY EVERYBODY IN DFW SAW THEIR NUMBER TWO ON 100 LIST OF RESTAURANTS TO TRY IN THE UNITED STATES. YEAH. YEAH. WELL, I THINK THAT'S WHERE, YOU KNOW, YOU LOOK AT WHAT YOU PRIORITIZE BECAUSE WE DO ALL OF THOSE. WE DO EVERY ONE OF THOSE THINGS ON THAT LIST. YOU DO.
AND SO IT'S NOT TO SAY NO. IF SOMEBODY COMES, LIKE IF WE HAVE AN OPPORTUNITY TO PURCHASE A BUILDING. YEAH, WHICH WE'VE DONE THAT AS WELL. IT'S JUST TRYING TO SAY THIS IS THE ONE THAT WE WANT TO TRY TO PRIORITIZE. IT IS. AND IT'S ALSO FOR ABOUT BUDGETING TOO.
IT HELPS THE CITY AND THE EDC PREPARE THE BUDGET. SO WHEN YOU'RE LOOKING AT THESE BUCKETS, RIGHT, THESE ARE ALL BUCKETS. AND THAT'S WHAT HILLARY HAS TO SORT OF ASSIGN A NUMBER. AND IT'S ALMOST LIKE TAKING A CRYSTAL BALL. AND IT'S REALLY HARD TO DO. THIS WILL HELP THE CITY AND THE EDC MAYBE ALLOCATE MORE TO THE B AND D, THE STOREFRONT GRANT. SO IF WE GET WE GET A REQUEST FOR B AND D, THEN IT'S LIKE, OKAY, HEY, WE HAVE THIS FUNDING. YES. BUT THEN IF WE GET FOR A, IT'S LIKE WE'RE LIMITED ON OR SAY YOU GET TWO AT THE SAME TIME, YOU KNOW, AND YOU HAVE LIMITED. SO IT JUST, IT JUST OVERALL HELPS BECAUSE AGAIN, YOU GUYS ARE GETTING SO MUCH THROWN AT YOU ALL AT THE SAME TIME. AND YOU WILL CONTINUE, ESPECIALLY AS THE DOWNTOWN GROWS AND AS THE COMMUNITY GROWS, IT HELPS GIVE YOU MORE OF A FOCUS BECAUSE WE ALL HAVE A LITTLE ADD RIGHT NOW. I MEAN, ALL OF US. AND IT'S REALLY GOOD IF YOU HAVE A VERY SPECIFIC IDEA, I THINK RANDOMLY THINGS ARE EQUALLY BAD AT THAT, I WOULD SAY. AND ON TOP OF THAT, WE WERE WE WE'VE HAD DISCUSSIONS EVEN OVER THIS, BUT YOU GET INTO A PROPERTY ACQUISITION AND THEN YOU'RE GOING TO HAVE TO FIND THE DEVELOPER THAT'S GOING TO BE INTERESTED IN DEVELOPING IT. THAT'S GOING TO BE THE PARTNER THAT WAS GOING TO GRAB OUR VISION THAT WE WOULD WANT TO DO INSTEAD OF THEM COMING IN TELLING US, WELL, NO, WE WANT TO DO THIS, THEN WE'RE INTO A MESS THERE AND IN ITSELF, AND IT'S VERY COSTLY. AND LIKE YOU SAID, THEN WE COULD END UP SITTING ON PROPERTY. WE DON'T WANT TO SIT ON LAND. WE IT KIND OF TIES UP YOUR CAPITAL. RIGHT? YEAH. AND, AND IT'S BIG CAPITAL. BUT IF WE IF WE CONTINUE ON AND AND I'M ON THE LAST ONE HERE. SORRY, I DID MINE ON THE PAPER HERE, BUT I'M GOING TO BE ON THE LAST ONE TOO. I WANT TO CONTINUE ON THE RECRUITING BECAUSE THE RECRUITING IS GOING TO CHANGE OUR STOREFRONTS AND FACADES. THEY'RE GOING TO THEY'RE GOING TO WANT THEIR BUSINESS TO LOOK GOOD. AND WE'RE INVESTING IN THAT TO COVER THAT ANYWAY. WHEN WE'VE GOT A BUSINESS THAT SAYS, HEY, WE'RE GOING TO DO SOMETHING WITH THIS SPACE, THEN WE CAN INVEST IN THAT. THAT'S WHAT I'M SEEING WITH THIS. IF YOU WANT TO SAY THE PERMANENT INFRASTRUCTURE YOU'RE TALKING LIGHTING, SIDEWALKS, STREETSCAPE SIGNAGE, THAT'S NICE. THOSE ARE GREAT THINGS TO THROW ON IT. AND IT'S A LITTLE MONEY HERE OR THERE. BUT ALSO THE COUNCIL SHOULD BE LOOKING AT THAT. THEY SHOULD BE LOOKING TO DO SOME OF THIS. AND IF YOU WANT TO MENTION POTHOLES OR ANY OF THAT, THAT'S THE COUNCIL TO TAKE CARE OF THE POTHOLES.
LET'S GET THEM TO FIX IT. AND AND LET'S STAY FOCUSED ON MAKING THINGS BETTER FOR OUR BUSINESS HERE. AND WHERE DO YOU DRAW THOSE LINES, ALEXIS? WHERE DO YOU DRAW THOSE LINES BETWEEN WHAT CITY COUNCIL DOES AND WHAT THE EDC DOES? I KNOW YOU YOU KNOW, IT COMES BACK TO ROI. AND,
[00:55:02]
YOU KNOW, THAT'S WHY YOU HAVE LAWYERS. YOU PROBABLY HAS A DIFFERENT ANSWER. I MEAN, I THINK ADC SIDE, IT'S ALWAYS ABOUT FLEXING AND MAKING YOUR MONEY WORK MORE FOR YOU. YOU KNOW, YOU, YOU'RE MOVING THE MARKET, SO YOU'RE HELPING A EXISTING PROPERTY OWNER, YOU'RE MOVING THE MARKET BY HELPING SOMEONE THAT WANTS TO REDEVELOP TO MOVE. YOU'RE HELPING THE CITY, MAYBE IN SOME PORTION TO GET MORE OF YOUR DOLLARS. YES. SO I THINK IT DEPENDS ON THE DEPARTMENT, BUT I THINK IF YOU WANT TO, IF YOU WANT TO HELP FILL THE GAP, MOVE THE NEEDLE, YOU DON'T WANT TO BE THE NEEDLE, YOU KNOW. RIGHT. YEAH. AND THAT'S SOMETHING I WAS GOING TO SAY IS LIKE, I, YOU KNOW, I VOTED FOR THE RECRUITING AS WELL, BUT I AM FULLY AWARE AND AGREE THAT THE INFRASTRUCTURE IS A MAJOR PART OF WHY, YOU KNOW, AS ONE OF THE MAJOR HOLDUPS FOR OUR DOWNTOWN SQUARE IS THE INFRASTRUCTURE. BUT I THINK IT IS TRUE THAT I'D RATHER HELP MOVE THAT NEEDLE WITH THE HELP OF COUNCIL, THEN FULLY FUND SOMETHING LIKE THAT, THAT THE CITY SHOULD BE. WELL, WE DID WE AND I MEAN, IN OUR LAST MEETING, WE APPROVED. WE WE BASICALLY BROKE APART. WE WERE PRESENTED WITH, HEY, WE NEED LAMPS, CHAIRS, ALL THIS STUFF. AND WE SAID, WELL, LET'S PRIORITIZE. LET'S ONLY DO THIS, THIS AND THIS. AND SO THAT'S KIND OF HOW WE, WE APPROACHED THAT WAS LIKE, WE CAN'T DO ALL OF THIS, BUT WE CAN DO, WE CAN HELP WITH SOME OF THESE PIECES. WELL, WOULD YOU SAY THAT'S RIGHT, HILARY, IS THAT KIND OF.YEAH, YEAH. AND EVEN IN THAT, IN THAT ISSUE, LIKE I WAS, YOU KNOW, VERY ADAMANT, LIKE I WANT TO HELP WHERE WE CAN. RIGHT? YEAH. SO I'M, I'M NOT AT ALL OPPOSED TO, YOU KNOW, HELPING WITH INFRASTRUCTURE, BUT, YOU KNOW, LIKE JUST ELECTRICAL STUFF THAT WE'RE, IT HELPS BRING PEOPLE IN BECAUSE WE FIXED A PIECE THAT WILL BRING THEM IN. OH, I'M SORRY, WE WANT YOU TO COME, BUT WE DON'T HAVE ELECTRICITY FOR YOU, YOU KNOW, SO YEAH. AND WE'RE GOING TO SAY SOMETHING. NO, YOU GO AHEAD AND THEN I'LL TELL YOU. SO FROM WHAT I'M HEARING SO FAR, BASED ON ALL THE CONVERSATION IS OVERALL THE FIRST ONE, THE NUMBER ONE PRIORITY IS E. SO RECRUITING SPECIFIC TENANTS. AND THE SECOND ONE WE'RE JOINING B AND D WITH INFRASTRUCTURE. AND THEN THIRD MOST IMPORTANT WOULD BE THAT ACTIVATION EVENTS AND TEMPORARY PLACEMAKING. AM I HEARING THAT RIGHT? OH I DON'T KNOW ABOUT THAT. OKAY. THAT WOULD BE THE QUESTION. OKAY. WELL, IF NOT ACCORDING TO THAT, LIKE THE EVENTS, YOU KNOW, HAS ONE VOTE.
SO, BUT LIKE I, I WOULD SAY LIKE THAT'S LOWER ON THE PRIORITY TO INFRASTRUCTURE AND RECRUITING. BUT TO, TO JONATHAN'S POINT, SOMETIMES A PROJECT DOES CHECK BOTH BOXES, MEANING YOU'RE BRINGING IN A WANTED USE TO DOWNTOWN, WHETHER IT'S RESTAURANT, COFFEE SHOP, ETC. AND PART OF THE INCENTIVES THAT YOU PROVIDE THEM DOES THEN HELP WITH THE INFRASTRUCTURE AND INFRASTRUCTURE FOR YOU ALL IS A BROADER TERM THAN THE CITY. CITY THINKS OF SIDEWALKS. FOR ME, INFRASTRUCTURE FROM AN EDC STANDPOINT COULD BE A GREASE TRAP. YEAH. YEAH, ABSOLUTELY.
AND THEN BOTH OF THOSE BOXES ARE CHECKS AND THEN YOU'RE LIKE, OKAY, WE'VE GOT PRIORITY ONE AND PRIORITY TWO AND THIS ONE PROJECT OR, YOU KNOW, THE FACADE DOES THAT A ROOF, DOES THAT ELECTRICAL LIKE TO JASON'S POINT, YOU'RE HELPING WITH THAT ENTIRE BUILDING, WHETHER IT'S FACADE, GREASE TRAP, ELECTRICAL ROOF FOR THEN A SECOND TENANT, IF THERE WAS EVER THAT THAT. SO AGAIN, A LOT OF ROI, LONG TERM ROI FROM YOUR STANDPOINT, I THINK. YEAH, I MENTIONED EARLIER, YOU'D BE AMAZED BY JUST PROPERTY OWNERS DO NOT FEEL NO MATTER HOW MUCH YOU TOLD THEM THEY WANT, THEY WANT YOU TO BE ABLE TO SAY, WE'RE GOING TO DO THIS, AND IT'S GOING TO GET PASSED THROUGH ALL THE BOARDS AND IT'S GOING TO BE GOOD FOR YOU IN ABOUT TEN MINUTES. RIGHT? YEAH. RIGHT. YEAH. WITHOUT ANY YOU SEE NOTHING HANDSHAKE, RIGHT. I MEAN, YOU KNOW. YEAH. BUT I REALLY, YOU KNOW, COMMUNICATE WITH LANDLORDS, I THINK IS REALLY IMPORTANT BECAUSE THEY GOT TO KNOW YOU'RE OPEN TO IT. THEY HAVE PEOPLE TALK TO THEM AND YOU KNOW, THEY'RE GOING TO KNOW MORE THAN ANYTHING. THEY'RE OFTEN THEY KIND OF KNOW WHAT THEY NEED TO DO. AND WE HAVE A PROGRAM THAT CAN POINT TO THAT. I JUST THINK IT REALLY HELPS OUT EVEN, YOU KNOW, YOU'D BE SURPRISED HOW MUCH. AND THEN EVEN JUST A COORDINATOR OR THE BDC DIRECTOR BEING THERE KIND OF HOLD PEOPLE'S HANDS BECAUSE STAFF WILL TELL THEM ALL THE REASONS THEY CAN'T DO SOMETHING. EXACTLY. I MEAN, IT'S NOT THEIR FAULT. YOU GET THE MODE OF DEALING WITH LIKE CORPORATE. SO YOU MEET WITH ENGINEERS AND PLANNERS AND, YOU KNOW, YOU TELL THEM LIKE YOU NEED THIS WATER. YOU CAN JUST SAY YOU NEED THIS FIRE PROTECTION, YOU NEED THIS. WHEN YOU TALK TO A BUSINESS OWNER OR ENTREPRENEUR, ALL THEY HEAR IS LIKE. PROBLEM.
PROBLEM. PROBLEM. PROBLEM. YOU KNOW, IT KIND OF. AND DOLLAR SIGNS. IT HURTS THE PROJECT. I MEAN. YOU STILL HAVE TO COMPLY WITH THAT WORD IN A WAY LIKE YOU. YEAH. AND WE DO THAT LIKE
[01:00:02]
AS ECONOMIC DEVELOPERS A LOT. WE'RE LIKE, OKAY, I KNOW YOU HEARD THAT, BUT HERE'S HOW YOU COULD GET THERE, YOU KNOW, TRYING TO HELP SHOW THAT PATH. AND, AND THAT'S EXACTLY WHAT WE'RE GOING TO DO. WE'RE GOING TO, AS WE GET THEM THERE. AND THEN ITEMS LIKE YOUR EVENTS AND, AND SUCH THAT WANT TO GO ON. ONCE YOUR BUSINESS OWNERS GET IN HERE, THEY'RE GOING TO WANT THAT. THEY'RE GOING TO COME UP WITH IDEAS. THEY'RE GOING TO COME UP AND APPROACH US OR COUNCIL, THEY'RE GOING TO GO, HEY, WE WANT TO DO THIS. AND THAT'S WHAT'S GOING TO DRIVE SOME OF IT. WHEN YOU DON'T HAVE THE BUSINESSES, IT'S HARD TO SAY, LET'S DO SOMETHING GREAT HERE IN THE SQUARE, YOU KNOW, AND THEN TRY TO DRAG PEOPLE DOWN FOR, YOU KNOW, MAYBE A FOOD TRUCKS. I MEAN, YOU'RE, YOU'RE TRYING TO FIND TEMPORARY TYPE SITUATIONS. WHEREAS ONCE YOU HAVE SOME BUSINESSES, THEN YOU HAVE A FOUNDATION THAT YOU'RE SHOWING UP FOR. YOU CAN SHOW UP EARLY AND HAVE DINNER AND THEN STILL BE A PART OF IT. SO THAT'S ALL I HAD TO BE, I MEAN. I THINK YOU NEED THAT CALLED MICRO EVENTS. YES, PART OF THIS, I MEAN, THE MOST FAMOUS EXAMPLE WOULD BE LIKE, YOU KNOW, THEY, THEY DO GOAT YOGA. YEAH. FOR SATURDAY ON THE SQUARE, YOU KNOW, I MEAN, YOU KNOW, I MEAN, I'VE HEARD ABOUT GOAT YOGA LIKE SEVEN YEARS AGO.AND I WAS LIKE, WHAT? LIKE, DO GOATS DO THE YOGA OR DO THE PEOPLE DO LIKE IT WAS. YEAH.
BUT SO ADC SIDE EVENTS COULD BE PARTNERING WITH THE CHAMBER OF THE CITY. SO THE CHAMBER, IT COULD BE LIKE, HEY, WE'RE GOING TO DO THESE EVENTS AND WE'RE JUST KIND OF FUNDING OR WOULD YOU HELP US FUND A CITY EVENT PERSON OR EVENT PERSON THAT WE HAVE? I MEAN, IT DOESN'T NECESSARILY MEAN LIKE HILLARY'S NOT GOING TO DO EVENTS LIKE, YOU KNOW, SHE WANTS TO HIRE SOMEBODY TO HELP WITH THAT. BUT CHELSEA, CHELSEA, SHE'S GOT YOUR OH, HE'S IN TROUBLE. SO THAT THE EVENT COORDINATOR. RIGHT. YEAH. SO WOULD YOU SAY SO HERE. SO JUST FOR THE SAKE OF TIME. SO WE'RE LOOKING AT WE WANT TO PRIORITIZE D AND E. WE COMBINE THOSE. OR ARE WE LOOKING AT. YOU KNOW LOOKING AT THAT PERMANENT INFRASTRUCTURE AND RECRUITING SPECIFIC. SO THE WAY I WOULD WORD IT, IF YOU IF YOU ALLOW ME, IT WOULD BE INFRASTRUCTURE AND THEN IT WOULD INCLUDE EXAMPLES, LIGHTING, SIDEWALK STREETSCAPE SIGNAGE AND AS WELL AS FACADE IMPROVEMENTS. SO IT'S ALL ROLLED INTO ONE PHYSICAL PORTION OF THE BUILDING.
ULTIMATELY, YOU ROLLED A LOT OF STUFF IN. IT'S NOT ON HERE. SO YOU WOULD JUST KIND OF THAT WOULD BE HOW WE WORD THAT MOVING FORWARD. YES, EXACTLY. SO ARE YOU ALL COMFORTABLE WITH THAT MOVE WITH THAT WORDING, THAT VERBIAGE MOVING FORWARD AS FAR AS YOU KNOW? SO BASICALLY COMBINING THE FACADE AND THE INFRASTRUCTURE AND THEN PRIORITIZING THE RECRUITING AND THOSE TWO COMBINED, IS THAT WHAT WE'RE THAT'S WHAT I'M UNDERSTANDING AND THAT'S WHAT I'M AGREEING. I AGREE WITH THAT. OKAY. BILL. WILLIAM. I'M I'M, I'M SORRY, I'M, I'M A STRICT FOCUS, BUT YEAH, I'M JUST, I'M TRYING TO MAKE SURE. I MEAN, IF YOU WANTED TO DO PRIORITY AND THEN, YOU KNOW, BECAUSE WE'LL BE INVOLVED IN ALL OF THAT, BUT IT WOULD BE JUST WITH THE BUCKET. DO WE WANT TO PUT THE MOST DO YOU WANT TO DO THIS MORE OF A PRIORITIZATION OF THE LIST FIVE, FOUR, THREE, TWO, ONE? OR DO YOU WANT TO JUST TRY TO MELT EVERYTHING TOGETHER? AND I'M, I'M THINKING WE, WE GOTTA KEEP A FOCUS AND HILLARY GOES TO A MEETING OR YOU'RE IN AN EVENT AND YOU'RE GOING TO TALK. AND WHAT IS YOUR, WHAT IS YOUR FOCUS? THEN IF WE MERGE THREE OF THESE TOGETHER, HARD TO SAY, OKAY, SEE, YOU'RE GOING TO BE TRYING TO BE EVERYTHING TO EVERYBODY AT THAT MOMENT. AND WE'VE LOST OUR FOCUS. I'M LOOKING AT LET'S, LET'S YOU'VE GOT SOME NICE, STRONG, SPECIFIC, THIS IS WHERE WE ARE. AND THEN THIS IS IT DOESN'T MEAN WE'RE NOT GOING TO DO THE REST OF THESE. BUT IT WOULD BE THIS IS OUR TOP PRIORITY. THIS IS OUR SECONDARY. YOU KNOW, THIS WOULD BE A SECONDARY OR A THIRD. BUT THEY'RE ALL STILL THERE. WE'RE DOING ALL OF THIS. THIS IS NOT THIS IS NOT TO SAY WE'RE NOT BUYING PROPERTY, EVEN THOUGH NOBODY MARKS IT HERE. BUT WE END UP BUYING IN THE NEXT MEETING GOING, YEAH, LET'S GO AHEAD AND BUY THIS PROPERTY. YOU KNOW, WE COULD DO THAT. AND, AND WE'RE RUINING OUR, YOU KNOW, OUR OWN FOCUS A LITTLE BIT, BUT WE HAVE TO MAKE THOSE DECISIONS SOMETIMES. SO HOW WOULD YOU GUIDE US ON THIS? ALEXIS. I AGREE WITH WHAT YOU JUST SAID. OKAY. SO HOW WOULD YOU PRIORITIZE THAT THEN? WHAT YOU'VE HEARD TONIGHT, THE RESTAURANTS BEING ONE AND THEN INFRASTRUCTURE TWO AND THEN STOREFRONT GRANT STREET. THE THING ABOUT IT IS THAT YOU ALL ARE ALREADY DOING THE GRANTS AND THE FACADE. OKAY. SO IT'S, IT'S AN ONGOING. SO THAT'S HOW I WOULD YOU ALL TELL ME, ARE YOU GUYS COMFORTABLE WITH THAT? INSTEAD OF TRYING TO GET TOO MUCH CLOUD CLOUDINESS, SO TO SPEAK? WELL, CLARITY, I MEAN, I DON'T AGREE WITH IT, BUT I AGREE WITH THE IDEA OF I THINK RECRUITING IS GOING TO BE MUCH EASIER WHEN IN AMSTERDAM, WE'RE ALREADY RECRUITING, WE'RE ALREADY GETTING SOME RESTAURANTS, AND I THINK WE'RE
[01:05:02]
GOING TO GET THE BETTER ONES. IF WE HAVE STRUCTURES AND INFRASTRUCTURE AND EVERYTHING THAT WE HAVE PEOPLE LOOKING ALREADY, THEY JUST WALK AWAY BECAUSE THE BUILDINGS ARE NOT.THEY CAN'T SEE THEIR FUTURE IN THE AREA. YEAH, THE AREA IN THERE IS NOT IT'S NOT GOOD. AND I HAVE I'M WAITING. SO LET'S DO THIS THEN. I'M IMPATIENTLY WAITING TO GET A RESTAURANT HERE SO WE CAN CALL THE GUY FROM STAR TELEGRAM OR EDDIE. THERE'S NOT ENOUGH PARKING OUT THERE FOR WHAT HE CAN BRING IN. SO LET'S GO AHEAD. AND I THINK WE CAN PUT THAT TO A VOTE THEN.
AND THEN JUST BASICALLY FIGURE OUT HOW TO PRIORITIZE THAT. SO THAT'S KIND OF HOW I FEEL LIKE WE KIND OF WE'RE LOOKING AT US OFF CENTER A LITTLE BIT. IS THAT OKAY TO DO HILLARY BETWEEN THOSE TOP TWO ITEMS, I WOULD SAY, YOU KNOW, OKAY, SO IF YOU ARE IN FAVOR OF THE THE LAST ONE, WHICH WOULD BE RECRUITMENT, THAT WOULD BE THE, THE E RECRUITING SPECIFIC TENANTS, IF YOU WOULD LIKE THAT TO BE THE PRIORITY, THEN RAISE YOUR HAND. OKAY. IF YOU WOULD LIKE TO LOOK AT PERMANENT INFRASTRUCTURE, LIGHTING, SIDEWALKS, STREETSCAPE SIGNAGE, GREASE TRAPS, D IF THAT WOULD BE YOUR PRIORITY, RAISE YOUR HAND. SO ARE WE GOING TO COMBINE B AND D? NO WE'RE LEAVING. WE'RE LEAVING THEM ALONE. SO THAT WAS THREE. HOW MANY. THAT WOULD BE 333.
AND THEN THAT WOULD BE TWO. SO THAT WOULD BE THE WHAT ARE YOU. OH I WOULD BE I WOULD BE INFRASTRUCTURE AS WELL. OKAY. SO OKAY. SO FOR TWO OKAY. WE HAVE FOUR. YEAH. OH OKAY. YEAH.
YES, YES, I AGREE. AND REALLY A LOT OF THIS IS VERY HELPFUL. AND IT BECOMES A BARGAINING CHIP. SO WHEN IT SAYS RECRUITING SPECIFIC TENANTS, I HEAR WHAT YOU'RE SAYING THAT YOU'RE ALREADY DOING THAT, BUT IT BECOMES INCREDIBLY HELPFUL FOR HILLARY AND STAFF. WHAT I HAVE FOUND IS WHEN THERE'S A LIST OR A PRETTY PICTURE, IT REALLY HELPS TO MOTIVATE THE BROKERS, THE DEVELOPERS, THE OWNERS IN THE CONVERSATION. SO HILLARY WALKING INTO A MEETING AT ANY ANYWHERE VEGAS OR HERE AND SAYING, WE WANT SIT DOWN RESTAURANTS IN DOWNTOWN, THAT'S GREAT. BUT WHEN SHE ACTUALLY SHOWS THEM A NICE BOUND STRATEGIC PLAN AND SHE FLIPS TO THAT AND SHE SAYS, IT IS TRULY OUR NUMBER ONE PRIORITY OR INFRASTRUCTURE. I'M USING RESTAURANTS, BUT IT REALLY THOSE ARE IT'LL BE PART OF THE SAME CONVERSATION. SHE'S NOT GOING TO STOP RECRUITING EVEN THOUGH IT'S NOT NUMBER ONE. BUT YOU'LL SEE THAT INFRASTRUCTURE IS NUMBER ONE. RECRUITING RESTAURANTS IS NUMBER TWO, RIGHT? BUT IT'S A VERY CONSTRUCTIVE CONVERSATION BASED ON WHAT YOU ALL HAVE SAID TONIGHT FOR HER, SUMMARIZE IT.
ANOTHER COMP PLAN HAD A DOWNTOWN SECTION WITH ABERDEEN. PRETTY RENDERINGS WITH IT. VERY MUCH SO BEAUTIFUL. YEAH, YEAH. SO THOSE ARE THE BASICALLY SALES PITCHES. AND THEN WELL AND I THINK THAT'S, YOU KNOW, AND AGAIN, TO THE POINT OF PEOPLE THAT ARE ACTUALLY COMING AND LOOKING AT OUR, OUR, OUR AND WALKING AWAY. SO THAT'S WHY, YOU KNOW, THAT'S WHY I TEND TO GO WITH THAT INFRASTRUCTURE PIECE AS WELL. IT'S NOT THAT WE'RE NOT GOING TO RECREATE, BUT IT'S BUT MOST PEOPLE CANNOT VISUALIZE, RIGHT? EVERYONE IS VERY VISUAL IN 2026. BUT MOST EXACTLY, WE HAVE SOME GREAT RENDERINGS TO YOUR POINT, CARRIE'S POINT, WHEN YOU DRIVE AROUND, A LOT OF PEOPLE CAN'T SEE WHAT YOU ALL SEE THE BONES, THE POTENTIAL, THE VISION THAT YOU ALL HAVE BEEN TALKING ABOUT FOR A VERY LONG TIME. AND SO IT'S AN INCREDIBLY USEFUL TOOL TO HAVE A PLAN AND A VISUAL THAT BACKS THAT UP AND SAYS, SEE, WE REALLY MEAN IT. OKAY. I THINK THERE'D BE A HOW CAN THE EDC HELP THE CITY ACHIEVE THAT VISION? WHAT'S WHAT'S THE FIRST STEP TO START OVER? YEAH. DESIGN USUALLY DESIGN. YEAH. SO WE'RE ONLY ON PART TWO AND WE'VE GOT. YEAH, WE GOT TO GO. WE GOT WHAT TIME IS IT. WHAT TIME. THAT'S ALL RIGHT. BECAUSE WE'RE, WE'RE GETTING WE'RE GETTING VERY FAR. OKAY. SO WE TALKED A LITTLE BIT. THANK YOU FOR THAT MARTY. SO WE TALKED WE AND OUR STAKEHOLDER INTERVIEWS A LOT OF FOLKS. AND THIS CAN GO REALLY QUICKLY FROM HERE. A LOT OF FOLKS DID MENTION INDUSTRIAL. WE KNOW THAT INDUSTRIAL IS NOT SEXY, FOR LACK OF A BETTER WORD. BUT WE ALSO KNOW THAT INDUSTRIAL DRIVES JOBS. AND IT DOES DRIVE SALES TAX PROPERTY TAX AS WELL. SO FROM YOUR YOUR STANDPOINT, JUST FROM THE EDC STANDPOINT, WHEN IT COMES TO INDUSTRIAL, FROM A SCALE OF ONE, AVOID IT OR FIVE, THERE'S PROBABLY A NICE HAPPY MEDIUM HERE. YOU GOT TO THINK, YOU KNOW, LIKE IT'S ONE IN ALL
[01:10:09]
THESE AREAS AND MAYBE IT'S MORE, YOU KNOW, FEASIBLE IN ANOTHER. YEAH. DO WE DO WE KNOW HOW MUCH OF THE INDUSTRY ON 67 IS IN THE CITY LIMITS. IS IS A MAJORITY OF THAT IN DO WE KNOW LIKE, I DON'T KNOW, A PERCENTAGE? NO. SABER IS IN THE CITY LIMITS. THEY ARE OUR LARGEST EMPLOYER AS WELL WITH NEARLY 700. THEY ARE ALSO IN THE CITY AND THEY ARE ONE OF THE LARGEST WITHIN THE TOP TEN LARGEST EMPLOYERS. SO THEY DO BRING THE JOBS LIKE SHE SAID. BUT YEAH, THEY'RE NOT THE SEXIEST PROJECTS. I WAS JUST CURIOUS BECAUSE WE HAVE A PRETTY, PRETTY BIG INDUSTRIAL CORRIDOR. WE DO. YES. JOHNSON COUNTY AS A WHOLE IS, IS REALLY CONSIDERED A AN INDUSTRIAL HUB, RIGHT. WHICH WOULD TAKE AWAY OUR TOURISM. I MEAN, IF WE FOCUS ON INDUSTRIAL, THEN WE'RE NOT FOCUSING ON, WELL, IF WE'RE KEEPING IT TOURISM OR SMALL TOWN. YEAH, WE'RE KEEPING THE SMALL TOWN FOCUS. WE'RE WE'RE NOT WORRIED ABOUT BECOMING AMONG THE LARGE. BUT THEN WE LOOK AT OUR FOOTPRINT. SO, YOU KNOW, INDUSTRY HAS ITS PLACE. BUT AS FAR AS THE PRIORITY OF OUR ECONOMIC DEVELOPMENT, THAT WOULD BE, YOU KNOW, WHERE WE LOOK AT THAT AND LIKE, WHAT ELSE WOULD WE WANT TO INCENTIVIZE TO BRING IN IS ANOTHER THING I HAVE A QUESTION ON IS LIKE, YOU KNOW, DO WE WANT, YOU KNOW, A, YOU KNOW, I DON'T KNOW WHAT ELSE, YOU KNOW, WE COULD INCENTIVIZE TO BRING IN THAT WOULD FIT OUR PLAN. ANYWAY, PERSONALLY FOR ME, EDC RUNS OFF OF SALES TAX, RIGHT? YOU BRING IN INDUSTRIAL OR OR WE INCENTIVIZE INDUSTRIAL AREA.THAT'S NOT BRINGING US ANY SALES TAX. SO IF WE FOCUS MORE ON. TOURISM RESTAURANT, RETAIL, RETAIL, THANK YOU. AND THINGS LIKE THAT, THEN WE'RE BUILDING OUR SALES TAX. AND THAT'S JUST MY OPINION. BUT I'LL BE QUIET AREA FOR IT. AND SHE WASN'T DOING IT. BUT IT'S NOT SOMETHING THAT WE SEE MORE. AND THAT'S KIND OF WHERE I WOULD FALL ON THAT. IT'S JUST YEAH, I WOULD SAY THAT, YOU KNOW, IF YOUR AREA HAS A SUITABLE LOCATION, THERE ARE SOME INDUSTRIAL AREAS, BUT FOR THE MOST COMMON, BUT HAVE MASSIVE SALES TAX, WHICH IS ABOUT HOW THE STRUCTURE ITSELF IS THAT IF YOU ALL REMEMBER, I THINK I BROUGHT UP A RUMOR LAST TIME.
YOU KNOW, THEY HAVE ONE. THEY HAVE A FEW WHALES, BUT ONE PARTICULAR, YOU KNOW, WHEN I CAN SEE THE SALES TAX IN THE BACK GROUND WITH BACKPACKS, I MEAN, IT'S IT'S HUNDREDS OF THOUSANDS OF. BUT YEAH, IT JUST DEPENDS, YOU KNOW, BUT THEY PROBABLY HAVE 50 INDUSTRIAL SITES AND FIVE OF THEM GENERATE SIGNIFICANT. WELL, HOW DOES THAT WORK WITH I MEAN, LIKE IF SABER SELLS THEIR EQUIPMENT, THEY CHARGE TAXES ON THAT DOES THAT THAT GOES INTO THE REVENUE OF THE CITY AS WELL, RIGHT? YES. IT MAKES IT VERY HARD TO DETERMINE THAT. YEAH. IT'S ALL ABOUT SOURCING. AND THEN BUT THEN ALSO IT'S COMPLICATED, BUT THE RESALE WORLD. AND SO YOU GOTTA RESELL TO GET SALES TAX. MOST OF THE ONES THAT GENERATE A LOT. WE'LL, WE'LL APPROACH YOU FOR SURE. OKAY. BUT SOME EDCS THAT WE WORK WITH GET SO AGGRESSIVE THAT THEY, THEY PURCHASE PROPERTY AND EARMARK IT FOR INDUSTRIAL. AND THEN THEY EVEN INVEST IN A SHELL TO RECRUIT. SO HEARING IS THAT YOU ALL ARE INTERESTED IN INDUSTRIAL. BUT YOU'RE NOT GOING TO GO TO. BECAUSE SOME OF THE STAKEHOLDERS REALLY MENTIONED THE EDC SHOULD BE MORE AGGRESSIVE. AND SO WE WANTED TO KNOW YOU ALL ARE THE DECISION MAKERS, YOU KNOW, WHERE ON THAT BAROMETER. SO IF YOU DIDN'T VOTE HERE, THAT'S FINE. BUT MAKE SURE YOU CIRCLE ON THE ON YOUR SHEET. THANK YOU. YOU CAN GO TO THE NEXT ONE, PLEASE. IN THE ESSENCE OF TIME.
OKAY, SO WE TALKED A LITTLE BIT IN THE BEGINNING. I MENTIONED THAT THE BUSINESS INCENTIVES, THE STRUCTURE FOR INCENTIVES. SO YOU HAVE THREE OPTIONS. A CASE BY CASE BOARD REVIEWS EACH REQUEST BASED ON MERIT. AND THAT'S WHAT YOU ALL HAVE RIGHT NOW. THERE'S A PUBLISHED FRAMEWORK WHICH WOULD GO ON YOUR WEBSITE WHEN WE SAY PUBLISH. AND THAT'S VERY CLEAR RULES, CONSISTENT APPLICATION, VERY FAST TURNAROUND. AND THEN THERE'S A HYBRID. YOU'VE GOT SOME PUBLISHED POLICY AND A PUBLISHED APPLICATION WHICH YOU HAVE, AND YOU'VE GOT SOME STANDARDS FOR SMALL REQUESTS. AND THEN CASE BY CASE FOR MAJOR PROJECTS. THIS IS NICE. THE HYBRID IS. THANK YOU FOR THAT. THE HYBRID IS NICE BECAUSE WHAT YOU'VE ALREADY TOLD US TONIGHT IS A DOWNTOWN IS A PRIORITY. THE SMALL BUSINESSES ARE PRIORITY. THE SMALL TOWN CHARM IS A PRIORITY. AND YOU KNOW, BEING VERY UP FRONT. AND WHAT'S THE WORD I'M LOOKING FOR
[01:15:01]
TRANSPARENT ABOUT, YOU KNOW, A LOT OF THE SMALL BUSINESSES THAT WE THAT WE'VE WORKED WITH IN THE PAST KNEW THAT THERE WAS THIS $25,000 THAT WAS SORT OF THE STANDARD. SO IT'S NICE TO HAVE THOSE OUT THERE. AND IT LOOKS LIKE YOU GUYS ARE IN AGREEMENT. IT'S PRETTY. YEAH.THAT'S AWESOME. YEAH, YEAH. BUT A LOT OF PEOPLE WERE LIKE, RIGHT, WE, WE LIKE TO KNOW, YOU KNOW, SOMETIMES WE RUN INTO COUNCILMEMBER BOARDS THAT WANT LIKE A REALLY HARD POLICY. AND I'M LIKE, WHY THE WORLD DOESN'T WORK THAT WAY. YOU KNOW, LIKE IF YOU HAVE THIS, YOU GET THIS, YOU HAVE THIS, YOU GET THIS, YOU HAVE, YOU KNOW, LIKE THE WORLD LIVES IN THE GRAY AREA.
IT DOES. SO IT WOULD BE GREAT AS YOU GET BIGGER AND A LOT MORE SELECTIVE, IT'S PROBABLY EASIER TO DO. THAT WAS GOING TO BE MY QUESTION. IT'S LIKE, YOU KNOW, TEN YEARS FROM NOW, IT'S PROBABLY GOING TO BE A WHOLE LOT EASIER TO DO A HARD, I THINK, AS WE GROW, YOU KNOW, THAT CAN DEVELOP AS WELL. BUT AS FAR AS 100%, 100%. OKAY, GOOD. WE JUST WANTED TO CLARIFY IT BECAUSE THERE WAS SOME DIFFERENT CONVERSATIONS YOU CAN KEEP GOING. CAN YOU CLICK THE NEXT. THANK YOU VERY MUCH. OKAY. TO EXECUTE THE STRATEGIC PLAN THE EDC WILL NEED. THIS ADDRESSES STAFFING. THE CURRENT CAPACITY IS SUFFICIENT TO & EXECUTE THIS PLAN OR ADD PART TIME OR CONTRACTED STAFF SUPPORT. THREE DEDICATED FULL TIME EDC STAFF THAT WOULD BE A COORDINATOR TO ASSIST HILLARY. NEED MORE INFORMATION FROM THE CITY LEADERSHIP BEFORE ANSWERING. HOW WOULD YOU ASK HILLARY, HILLARY, HILLARY? HOW WOULD YOU ANSWER THAT? YES.
LIKE, DO YOU NEED HELP? WELL, THE ANSWER WILL ALWAYS BE YES. YEAH. THEY WILL NEVER SAY NO.
YEAH. NO, THAT THAT'S NOT ENTIRELY SURE. TRUE. I WOULD SAY RIGHT NOW THE JOB IS TWOFOLD. SO MY JOB IS EDC, BUT IT'S ALSO DOWNTOWN REVITALIZATION AND CITY ECONOMIC DEVELOPMENT. SO AT SOME POINT, I THINK THE THE MOST IMPORTANT THING WOULD BE TO HAVE SOMEONE WHO'S DEDICATED TO DOWNTOWN. THAT DOESN'T NECESSARILY MEAN THEY DO THE INCENTIVES, BUT DEDICATED TO DOWNTOWN AND WHETHER THE EDC FUNDS THAT OR NOT IS UP TO ALL OF YOU. THAT'S SOMETHING EVENTUALLY WE CAN TALK ABOUT. NOT AT THIS TIME. IT'S NOT RIGHT NOW, BUT EVENTUALLY. SO, SO BUT JESSICA'S ROLE, SHE'S JUST A PART TIME. SHE I GET A THIRD OF HER TIME DEDICATED TO EDC CURRENTLY. YES. AND WE PAY FOR A THIRD OF HER TIME. AND, YOU KNOW, I TRY TO GET AS MUCH AS I CAN. SHE TRIES TO GET THE FULL THIRD. THE. SO THIS WOULD FALL. WHAT I'M HEARING IS THAT LIKE A MEDIUM LONG TERM THAT TO IDENTIFY POTENTIALLY SOME EXTRA ASSISTANCE, WE JUST WANTED TO MAKE SURE THAT THIS PLAN WAS EXECUTABLE CURRENTLY. RIGHT.
OKAY. I'M I'M KIND OF WE ALREADY HAVE A DEDICATED DIRECTOR, SO WHY DON'T WE SIT.
THIS IS TO HELP HER COORDINATOR. YEAH. OKAY. YEAH. IT WOULD BE LIKE. YEAH. ASSISTANT AN ASSISTANT. OKAY. SO MORE LIKE A MORE FULL TIME ASSISTANT AT THAT POINT BECAUSE LIKE, ESPECIALLY WITH THE DOWNTOWN REVITALIZATION VERSUS THE ECONOMIC DEVELOPMENT, THOSE ARE, THOSE ARE TWO PRETTY BIG BUCKETS. AND SO, AND THEY BOTH REQUIRE A LOT OF TIME. AND SO IF YOU HAD A LITTLE, IF YOU HAD HELP ON THAT. YEAH. BUT YEAH, AND ALSO JUST DEPENDS, YOU KNOW, I, I DO HAVE SOME OF JESSICA'S TIME. I GIVE HER PROJECTS TO WORK ON, BUT I STILL DO A LOT OF THE, YOU KNOW, DAY TO DAY THINGS, WHICH I ENJOY, BUT IT MIGHT NOT ALWAYS BE THE BEST USE OF MY TIME. THAT'S FOR YOU ALL TO DECIDE, YOU KNOW, DOING THE INVOICES, THE POS AND SOME OF THOSE SMALLER THINGS. FOR ME, IT'S LIKE A BRAIN BREAK, YOU KNOW, IT'S A BRAIN BREAK, BUT AT THE SAME TIME WITH THE BUSINESSES, YOU KNOW IT, YOU KNOW IT. OKAY. YOU WILL. SO IT REALLY COMES DOWN TO IF THAT IS WHERE YOU VALUE MY TIME, I HAVE NO PROBLEM WITH IT. THE THE SIMPLISTIC TASKS. BUT IS IT THE BEST USE? ALL RIGHT, MOVING ON. NUMBER FIVE EDC SCOPE ON DEVELOPMENT BLOCKING ISSUES. SO SHOULD THE EDC NEXT SCREEN NEXT. THANK YOU. NO WORRIES. SHOULD THE EDC ACTIVELY ADVOCATE FOR CO OR FOR OR CO-FUND CITY ACTIONS THAT UNLOCK PRIVATE DEVELOPMENT ZONING AMENDMENTS, CODE UPDATES. SO LET ME PROVIDE SOME CONTEXT. SO IN OUR STAKEHOLDER INTERVIEWS, THERE WAS SOME CONVERSATION ABOUT WHAT JASON'S ALREADY ADDRESSED.
THERE'S A LOT OF NO'S SOMETIMES. SO YOU KNOW, WE WANT TO KNOW, DO YOU WANT TO PROACTIVELY PARTNER WITH THE CITY ON DEVELOPMENT BLOCKING ISSUES? THAT WOULD MEAN, FOR EXAMPLE, HAVING JUSTIN IN EVERY MEETING THAT HILLARY'S IN FOR, YOU KNOW, EDC. AND I KNOW I KNOW SOME PEOPLE DO THAT. SOME PEOPLE DO THAT. SOME PEOPLE DO MEAN TO MAKE THAT FACE. BUT I JUST FEEL
[01:20:01]
LIKE, NO. SELECTIVELY CASE BY CASE AND THEN NO STAY IN OUR LANE. WE NEED TO STAY IN OUR LANE. GOTCHA. SOMETIMES THIS CAN BE AS SIMPLE AS LIKE TELLING JUSTIN, IF YOU HAVE A DEVELOPMENT RELATED ITEM OR IN DOWNTOWN SIDE, YOU KNOW, I WANT TO BE IN THE MEETING, YOU KNOW, AND HE ALREADY DOES THAT. SO IF HE SEE HE HAS A MEETING, HE ACTUALLY INVITES ME TO ALL OF THEM AND LETS ME DECIDE WHICH ONE. SO HE'S, HE'S VERY WELL ORGANIZED IN THAT WAY. THAT'S GOOD. OKAY, WE CAN KEEP GOING. NOW WE'RE GOING TO THE EDC. THESE ARE SOME OF THE PRIORITIES. SO WE NEED TO RANK THESE ACTIONS. THESE WERE MENTIONED IN THE COMP PLAN. AND IT'S ON THE SECOND SHEET HERE UNDER YEAR ONE ACTION. SO THESE WERE MENTIONED IN THE COMP PLAN.AGAIN WE WANTED TO TAKE THEM INTO CONSIDERATION. BUT WE NEED YOU ALL TO SET SET YOUR EYES ON IT. YES YES. WHERE ARE WE AT. WE'RE ALL NUMBER PART FOUR WHERE IT SAYS PART FOUR. AND IT'S PROBABLY EASIER TO USE YOUR SHEET THAN THE MENTIMETER IN THIS EXERCISE. AND IT MAY BE SOMETHING THAT YOU I CAN READ THEM OFF. SO IT MENTIONS A REGIONAL CROSSROADS INDUSTRY PACKET PACKET DEVELOPING ONE OF THOSE. SO IT'S A BE A MARKETING PIECE FOR LOGISTICS MANUFACTURING. AND THAT SPEAKS TO A LOT OF INDUSTRIAL. AND YOU'VE ALREADY GIVEN US SOME FEEDBACK ABOUT INDUSTRIAL TONIGHT. SO FROM MY STANDPOINT, WHAT YOU'VE TOLD ME THAT MIGHT THAT MAY RANK LOW BUSINESS RECRUITMENT TARGET LIST IS NUMBER TWO. AND THAT'S BUILT FROM RETAIL LEAKAGE DATA, DAYTIME POP AND TRAFFIC COUNTS. OKAY, SO YOU WANT US TO DO ONE THROUGH 1010 BEING THE. YES, MA'AM. LOWEST? YES MA'AM. ONE BEING THE HIGHEST PRIORITY. YES, MA'AM. OKAY. THE NEXT ONE IS THE I 35 AND 67. CORRIDOR, A MARKETING CAMPAIGN PROMOTE BUSINESS READY HIGHWAY SITES. FOURTH IS A HOTEL TOURISM OPPORTUNITY BRIEF. AGAIN, THESE WERE ALL MENTIONED IN THE COMP PLAN IN THE EDC CHAPTER. AND SO WE WANT TO ALIGN THIS PLAN WITH WHAT THE COMP PLAN HAS ALREADY PUT OUT THERE. THEY'VE ALREADY PUT OUT IN THE UNIVERSE THAT MAYBE THESE ARE SOME OF THE THINGS THAT THE EDC WANTS TO PRIORITIZE. FIVE WOULD BE DOWNTOWN REDEVELOPMENT SITE SHEETS. SO WOULD BE THREE CATALYTIC DOWNTOWN BUILDINGS OR BLOCKS WITH INCENTIVES AND FEASIBILITY OUTLINE. SIX I'M GOING TO MOVE OVER. IS A DOWNTOWN DOWNTOWN INVESTOR TOUR. THAT WAS ONE OF THE IDEAS IT WOULD BE AT A HOST BROKERS, DEVELOPERS AND ENTREPRENEURS TO WALK AVAILABLE DOWNTOWN SITES. A LOT OF PEOPLE PUT PEOPLE ON A BUS AND DRIVE PEOPLE AROUND. I'VE DONE THAT BEFORE. LIKE I MENTIONED, PEOPLE ARE VISUAL, SO SOMETIMES IT IT HELPS GET CONVERSATION STARTED. DOWNTOWN MERCHANTS ASSOCIATION NUMBER SEVEN FROM FORM A GROUP AND THEN ADOPT BYLAWS. NUMBER EIGHT WOULD BE THE TOURS AND THE PYD SHEETS. AND IT'S THESE ARE MARKETING MATERIALS THAT DOCUMENT HOW THE TOOLS CAN BE USED TO SUPPORT TOURISM, THE LAKE AREAS, AND THEN POTENTIAL INFRASTRUCTURE. NUMBER NINE, WE ARE A FAN OF ECONOMIC DEVELOPMENT ROUNDTABLES. WE'RE GETTING EVERYBODY TOGETHER IN THE SAME ROOM. SOMETIMES YOU INVITE THE COG OR THE DALLAS REGIONAL CHAMBER CHAMBER, THE EDC. LIKE I SAID, WE'RE A FAN OF THOSE. SOMETHING THAT HILLARY AND I HAVE TALKED ABOUT A LITTLE BIT TOO. AND THEN A WORKFORCE ADVISORY GROUP. SO THESE AGAIN, THESE WERE ALL MENTIONED IN THE COMP PLAN THAT RELATE TO THE EDC THAT WE WANTED TO GET YOUR THOUGHTS ON FROM A PRIORITY STANDPOINT, CAN YOU CLARIFY A DOWNTOWN MERCHANTS ASSOCIATION, LIKE GIVE US SOME EXAMPLES OF LIKE BUSINESS OWNERS DOWNTOWN, OTHER CITIES HAVE TURNED THIS INTO JUST A QUARTERLY COFFEE BUSINESS ROUNDTABLE, YOU KNOW, WITH LOCALS, WHICH TYPICALLY ARE HEAVILY FOCUSED ON DOWNTOWN. THE LOCAL LEVEL. SO IT DOESN'T HAVE TO BE AN OFFICIAL ASSOCIATION. IT COULD JUST BE A QUARTERLY COFFEE, YOU KNOW, WHERE YOU KIND OF PRESENT WHAT THE CITY IS WORKING ON AND DIFFERENT DEPARTMENTS. AND THEN YOU KIND OF GET THAT FROM THEM OF WHAT THEIR CONCERNS ARE. I THINK THAT'D BE INTERESTING TO HEAR FROM ALL THE BUSINESS OWNERS. I MEAN, THE MOST COMMON TWO THINGS IS PROBABLY AN ANNUAL ROUNDTABLE THAT'S REALLY FOCUSED ON DEVELOPERS, BIG BOX, YOU KNOW, BIG SITES, AND THEN THE QUARTERLY FOR LOCAL FOLKS AND USUALLY BY LOCAL NEWSPAPER. I THINK IF THEY FELT LIKE THEY HAD A VOICE, THEY DO, YOU KNOW, 9 A.M. WE GOT ONE COMING. CAN'T WAIT TO HAVE SOME COFFEE AND DONUTS. YEAH. THE HARDEST THING
[01:25:04]
FROM A STAFF PERSPECTIVE IS, IS PUTTING THE PRESENTATION TOGETHER SO IT DOESN'T FEEL, IT FEELS INTERESTING THAT YOU WANT TO GO TO, YOU KNOW, I LIKE THAT AND IT SPARKS IDEAS. IT GETS EVERYONE TALKING. THERE'S NOT EVERYONE'S TENDS TO SOMETIMES GET ON FACEBOOK, AS WE ALL KNOW.AND SOCIAL MEDIA, WE TRY TO WE WANT TO BUST DOWN THESE SILOS. WE WANT TO GET EVERYBODY'S BEING STOPPED BEING KEYBOARD WARRIORS. LET'S, LET'S BE PROACTIVE. LET'S, LET'S BE POSITIVE. LET'S, YOU KNOW, ALL MOVE AT THE SAME DIRECTION ON THE SAME PAGE. I THINK IF THEY FELT LIKE THEY WERE BEING HEARD, THEY WOULD SLOW DOWN ON FACEBOOK. AND IT CAN BE MAYBE YOU'RE RIGHT. AND IT COULD BE TWO PARTS. IT COULD BE LISTENING AND THEN INFORMATIONAL. HEY, WHAT IS THE CITY DOING? WHAT IS DOING WHAT? WHAT PROJECTS ARE IN THE QUEUE? IT GIVES EVERYONE A NICE SENSE OF CONFIDENCE THAT, HEY, IT'S TIME FOR ME TO INVEST IN THAT BUILDING, ESPECIALLY, I THINK IT HELPS TO INVITE LIKE YOUR SOME CITY STAFF AND, AND THEN ALSO MAYBE PAPER. I'M DOING ONE ONE ONE IS THE BEST. TEN IS THE WORST. YEAH. NO, YEAH, WE RANKED ONE. NUMBER ONE. I THINK THAT'S WHAT IT IS. YEAH. ONE IS TOP TEN IS LOW. YEAH. I'M GOING TO TRY DOING THIS. JUST JUST SEE IF YOU CAN JUST PUSH THOSE THINGS TOGETHER. I THINK THIS IS WHY WE HAVE PAPER TO THIS IS WHY WE ALWAYS HAVE A BACKUP. POWER. WE HAVE POWER. YEAH.
IT'S WEIRD BECAUSE IT'S OVER THERE. CONNECTION. YEAH, I, I DID AND I CAN'T EVEN TURN IT OFF. OH NO, I WAS GOING ON. ALL RIGHT. WELL, AS LONG AS EVERYONE'S MARKING THEIR SHEETS.
I THINK WE'LL BE OKAY. WE LIVE AND DIE BY TECHNOLOGY. RIGHT? I THINK WE'D PROBABLY BE ALL OVER THE MAP ON THIS. DO YOU WANT TO JUST GET THESE AND THEN YOU CAN KIND OF RANK THEM AND. YEAH, YEAH. WE'LL HAVE YOU DO THAT ONE MORE SIR. WE'VE GOT THE HE IS TRYING TO GET OUT OF HERE.
SO WE SKIPPED ONE. WE SKIPPED. YEAH. ONE MORE AND THEN WE'LL BE OUT OF YOUR HAIR. NO YOU'RE GOOD, YOU'RE GOOD. I FEEL LIKE THIS IS JUST UNPLUG IT FROM THE WALL. THERE YOU GO. YEAH, BUT IT'S NOT JUST ABOUT THE SHEETS. YEAH, THAT'S WHY WE HAVE THEM. YEAH. WELL, ON THAT ONE, I THINK WE CAN AT LEAST MOVE FORWARD. YEAH, I CAN AT LEAST MOVE FORWARD WITH THIS ONE. IT MIGHT. IT'S JUST A BIT HARDER TO SEE. WE WON'T WORRY ABOUT THAT. BUT I'M GOING TO LET HILLARY PROBABLY GIVE A LITTLE CONTEXT TO THIS. SO AS YOU ALL KNOW, OR ADD ON TO MINE, AS YOU ALL KNOW, THE EDC OWNED PROPERTY IS 201 EAST COLLEGE ON THE DOWNTOWN SQUARE. THE STAFF HAS PREPARED FIVE OPTIONS FOR THIS PROPERTY, AND THAT WAS BASED ON, OH, IT'S BACK. THERE WE GO. THAT WAS BASED ON THOSE FIVE OPTIONS WERE BASED ON DISCUSSIONS WITH. OH YES, IT.
WELL, I'LL GO THROUGH THEM AND GIVE YOU A LITTLE CONTEXT. SO OUR PROPERTY OVER THERE, THE EDC PROPERTY THAT USED TO BE THE SENIOR CENTER, DOES EVERYONE KNOW WHERE THAT IS? OKAY. SO IT WAS HISTORIC. IT WAS IN THE PAST AN OPERA HOUSE, WHICH IS WHY. AND I'VE BEEN ASKED BY SOME PEOPLE WHO WANT IT TO BE BECOME A THEATER AGAIN. SO THAT IS AN OPTION I PUT ON HERE BECAUSE AT SOME POINT, WE'RE GOING TO NEED TO SIT IN DETAIL AND START TALKING ABOUT THIS, WHAT WE WANT TO DO WITH THAT PROPERTY IN. BUT IN THE MEANTIME, I JUST WANT TO GET AN IDEA OF WHERE YOUR HEADS ARE AT, OR AT LEAST JUST GET YOU STARTED ON THINKING ABOUT IT.
IT COULD BE WE COULD BUILD A SHELL BUILDING AND THEN SELL IT TO A DEVELOPER, OR WE COULD MAKE IT A FULL MIXED USE BUILDING THAT WE LEASE OUT OURSELVES PORTIONS OF IT, AND THEN HAVE, I DON'T KNOW, EDC OR CHAMBER OFFICES ON TOP, WHATEVER IT MAY BE. WE COULD DO A PUBLIC PRIVATE PARTNERSHIP WHERE WE FIND SOMEONE WHO WANTS TO DO YOU, YOU AS A BOARD, CREATE A VISION. AND THEN WE FIND A PARTNER IN THE IN THE PRIVATE SECTOR TO PARTNER WITH US TO MAKE THAT HAPPEN. WE COULD MAKE IT A SURFACE PARKING LOT, WHICH I THINK IS PROBABLY NOT THE WAY YOU WANT TO GO, BUT I PUT IT ON THERE JUST IN CASE. SO I DON'T KNOW IF, IF ANY OF YOU HAVE GIVEN THIS THOUGHT AT THIS POINT, BUT I WANT TO JUST HAVE A DIRECTION TO START GOING.
SO WHAT WOULD BE THE MIXED USE? AGAIN, YOU WOULD LOOK AT CITY VERSUS OKAY, SO AND I, I CAN'T REMEMBER. HOLD ON ONE MOMENT. OKAY, THIS IS GOING TO GIVE YOU THE OPTION TO TAKE THE FIRST FLOOR AND WE COULD LEASE IT OUT AND THAT TO A RESTAURANT, RESTAURANTS, BOUTIQUES, SHOPS, WHATEVER. THEN THEY'RE TALKING ABOUT THE SECOND FLOOR BEING OFFICES OR EDC OR, AND THEN THE THIRD FLOOR WOULD ACTUALLY BE AN EVENT SPACE. SO THAT COULD BE EVENT SPACE, COULD BE
[01:30:05]
SOMETHING THAT WE COULD USE AS A, SOMETHING THAT COULD BE LEASED OUT AND SOMETHING'S REALLY NEEDED. I THINK AROUND ALVARADO RIGHT NOW. RIGHT. YEAH, I'LL BE HONEST WITH YOU, I'M ACTUALLY NOT OBJECTIVE TO THAT. AND SEE, I MEAN, WE'RE NOT AT THE RIGHT POINT. WE'RE NOT.YEAH, WE'RE NOT UNLESS IT'S A MOVIE THEATER. AND SO IN THIS CASE, SEE I KNOW RIGHT. WE CAN DO THAT. YEAH. ALL EYES ARE ON OPERA. YEAH. RIGHT. AND IN THIS IN OH GO AHEAD. YEAH. I WOULD SAY LIKE IF WE DID THE THEATER ROUTE, WHICH IT DOESN'T SOUND LIKE THAT'S VERY POPULAR, LIKE IT WOULD BE REALLY NICE TO, TO HAVE THAT FOR THE HISTORIC SIDE OF IT. HOWEVER, CAN WE REBUILD IT EXACTLY AS IT WAS AS ONE QUESTION AND THEN TWO, WHAT'S IT GOING TO DO BESIDES GO EVENTUALLY IN 50 TO 80 YEARS GOING TO LOOK LIKE THE REST OF THE BUILDINGS NOW? AND SO WE IF WE WANTED IT TO LOOK LIKE THAT, I'M FINE WITH THAT. IF WE CAN JUST SOMEHOW MAKE A USE OUT OF IT CAN BE VERY EXPENSIVE. SO THAT WOULD BE VERY EXPENSIVE. YES, IT WOULD BE VERY EXPENSIVE.
AND IT'S NOT A MONEY MAKER. IT'S OFTEN A MONEY LOSER FROM MY EXPERIENCE. WHAT ABOUT THE TWO OF YOU? THEATERS? TYPICALLY IT DEPENDS. I MEAN, I LOVE THE IDEA OF ME TO YES. TRY TO CONVERT IT INTO LIKE A THEATER USE. BUT, YOU KNOW, I MEAN, FIRST OF ALL, YOU KNOW, A DEVELOPER BUILT ONE. I THINK HE HAS A FOR SALE NOW, WE DIDN'T GET ENOUGH EVENTS IN IT TO MAKE IT PROFITABLE UNLESS YOU HAVE LIKE A DEDICATED LIKE THEATER GROUP, YOU KNOW, THAT DEEP, DEEP POCKET DONOR AND YEAH, AND THEY DON'T HAVE DEEP POCKETS. I 13 WE GOT ONE IN CLEVELAND.
WE'RE GOOD. RIGHT? YEAH. 13 YEARS PUBLIC EVENTS, CITY OF OKLAHOMA CITY CIVIC CENTER MUSIC HALL AND AS OPERATIONS MANAGER THERE. AND I'M TELLING YOU, IF YOU DON'T HAVE A BALLET, A, A THEATER PRODUCTION, A FULL BLOWN ORCHESTRA, AND THESE PEOPLE ARE ALL BEGGING FOR DOLLARS ALL THE TIME, YOU'RE LOOKING FOR DONATIONS ON A CONSTANT BASIS, AND THEN YOUR THEATER GROUPS, YOU CAN DO TRAVELING THEATER GROUPS, BRING THEM IN, AND THERE'S A LITTLE BIT OF MONEY TO BE MADE THERE, BUT YOU'RE MAKING MONEY PER DAY ON THIS ON A THEATER SITUATION.
YEAH. AND YOU, YOU'RE SITTING EMPTY BECAUSE YOU HAVE TIMES LIKE THROUGH THE SUMMER, YOU DON'T REALLY USE A THEATER. EVERYBODY GOES OUTSIDE. SO YOU'VE GOT ALL THESE DARK TIMES THAT JUST THERE'S NO MONEY TO BE MADE THERE. I LOVE THE IDEA OF THAT MIXED USE. YEAH, I THINK, I THINK THAT THAT MAKES THE MOST SENSE. PERFECT GOLDEN BUTTERFLY WITH THREE STORY BUILDING ON THE BOTTOM. AND ALSO THE SECOND. IT TAKES A WHILE TO LEASE, BUT IT'S REALLY THE SAME BUILDING AND RETAIL AND OFFICE. DO YOU GUYS MARK THOSE? IF YOU WANT TO MARK THOSE, THEN WE CAN GIVE THOSE TO YOU. AND THEN THAT WAY YOU CAN. YEAH, THE MIXED USE, YOU KNOW, JUST LIKE EVERYONE SAID, WE WOULD RETAIN OWNERSHIP AND BE ABLE TO CONTROL THINGS IN THAT I THINK MAKES THE MOST SENSE. I KNOW WHICH ONES YOU WANT TO DO. YEAH. AND YOU MENTIONED CHAMBER OFFICE. SO WE'RE ALREADY THERE. I KNOW, I KNOW, I MIGHT HAVE SAID THAT TO SPARK YOUR INTEREST. NOT THAT I HAVE ANYTHING, NOT THAT YOU'RE PUSHING THAT WAY AT ALL. SO YEAH, YOU KNOW, YOU GOT. THE THINGS THAT YOU DO PARTNER WITH. WE COULD A CO-WORKING SPACE IS ANOTHER OPTION. SO THERE'S LOTS OF OPTIONS. JUST SEE THE BIG THING IS RETAINING OWNERSHIP FLEXIBILITY OR VERSATILITY WITH THAT. YES. SO BUILDING AND RETAINING OWNERSHIP. OKAY. SO EVERYONE WANTS TO GO THERE. ALEXIS, THANK YOU SO MUCH FOR TAKING THE TIME TO TWO SIDES.
LAUGH THAT'S IT. OKAY, THEN WE'LL WRAP IT UP HERE FOR YOU ALL. I APPRECIATE YOUR FEEDBACK VERY, VERY MUCH. WHAT I'D LIKE TO DO, BECAUSE JERRY'S NOT HERE AND WE LIKE MAXIMUM PARTICIPATION. I WILL DEVELOP A MEMO, SORT OF EVERYTHING THAT WE TALKED ABOUT OVER THE LAST COUPLE OF MONTHS BEFORE WE MOVE ON, MOVE ON. SO WHAT WE'RE GOING TO DO IS INCORPORATE YOUR FEEDBACK AND THANK YOU. THANK YOU. WE'LL DELIVER A FIRST DRAFT, AS I MENTIONED, MAY JUNE, WHICH IS RIGHT ON TRACK TO GET EVERYTHING DONE BY AUGUST. AND THEN ONCE WE'VE GOT A FINAL AND YOU'VE HAD TIME TO REVIEW IT, THEN WE'LL WORK WITH HILLARY, WHETHER THAT'S A SPECIAL MEETING, WHETHER THAT'S A REGULAR BOARD MEETING THAT'S COMPLETELY UP TO YOU. IS THAT ALL SOUND GOOD? SOUNDS GREAT. OKAY. ANY QUESTIONS? ANY. AND THEN THE NEXT SLIDE HAS MY EMAIL AND MY CELL PHONE JUST IN CASE. YOU KNOW, AT ANY POINT DURING THIS, PLEASE LET ME OR JASON OR ANY ANYTHING THAT YOU WANT TO TELL US BECAUSE WE REALLY THIS IS YOUR PLAN, OBVIOUSLY, YOU KNOW THAT AND WE WANT YOU TO BE EXCITED ABOUT THIS PLAN. WE WANT YOU TO BE PROUD OF THIS PLAN. WE WANT YOU TO START IMPLEMENTING THIS PLAN. AND WE'RE WE'RE EXCITED FOR YOU.
SO WE'RE EXCITED FOR ALVARADO. REALLY BRIGHT FUTURE AHEAD. OH, YEAH. THE SPEAR TIP OF THE SPEAR. AND I DO LIKE THE SPEAR. I LIKE I LIKE IT TO THERE'S SOMETHING IN WITH IT. YEAH,
[01:35:05]
THAT WAS PRETTY OBVIOUS. I LIKE THAT TIP OF THE SPEAR. YEAH I CAN YEAH. OKAY. YEAH. I'LL SEND YOU. YOU ALREADY SENT IT TO ME. I CAN SHARE THAT WITH HIM. DIFFERENT THOUGHTS. OKAY. OKAY.THANK YOU ALL VERY MUCH. THANKS FOR DRIVING DOWN. THANK YOU, THANK YOU. YEAH, YEAH. OKAY.
THANKS FOR THE REMINDER. YES. UNTIL THE SECOND. SO IF YOU WILL GO AHEAD AND JUST READ THE SECTION AND THAT FIRST LINE. ALL RIGHT. SO WE ARE NOW GOING INTO EXECUTIVE SESSION 551.071 CONSULTATION WITH ATTORNEY. THE BOARD WILL OF DIRECTORS MAY CONDUCT A PRIVATE CONSULTATION WITH ITS ATTORNEY WHEN THE BOARD SEEKS ADVICE FROM ITS ATTORNEY CONCERNING ANY ITEM ON THIS AGENDA ABOUT PENDING CONTEMPLATED LEGISLATION OR SENTIMENT OFFER, OR ON A MATTER IN WHICH THE DUTY OF THE ATTORNEY TO THE BOARD. UNDER THE TEXAS DISCIPLINARY RULES OF PROFESSIONAL CONDUCT, STATE BOARD OF TEXAS CLEARLY CONFLICTS WITH. CHAPTER 551 AND THEN, IF YOU WILL JUST READ THE ITEM THAT WE. ON THE OTHER SIDE OF THE PAGE. OKAY, SO WE ARE GOING TO TALK ABOUT OPEN MEETINGS, ACT TRAINING, TOMA, AND THEN IF YOU'LL STATE THE TIME, THE TIME NOW IS 805. SESS. ALRIGHT, WE ARE RECONVENED IN GENERAL SESSION AT 9 OR 859 AND
* This transcript was compiled from uncorrected Closed Captioning.