RIGHT, HERE WE GO. THE. LET'S SEE HERE. WHERE ARE MY NOTES? ALL RIGHT. WE ARE CALLED TO 
          [Special Economic Development Corporation Board on February 3, 2026.]
          [00:00:09]
ORDER. CITY OF ALVARADO. ECONOMIC DEVELOPMENT CORPORATION MEETING IS NOW CALLED TO ORDER. SO WE'LL START OUT WITH ROLL CALL. SHOULD WE WAIT FOR MISS CHERRY TO COME BACK? YES. I'M SO SORRY. WE'RE NOT REALLY WAITING ON IT. I WILL NOT TELL THE JOKE AGAIN. 
          ARE YOU TELLING? OKAY? YEAH. DOES ANYONE ELSE WANT TO DO. OKAY? SO. I'M SURE YOU KNOW WHO SHE IS. WE'RE WAITING ON YOU. WE'RE ALREADY CALLED TO ORDER. NO RUSH. YOU'RE FINE. AND I WASN'T HERE. CALL THE ORDER. YOU WEREN'T HERE. SO WE'RE JUST WAITING ON YOU TO TAKE ROLL. 
          YOU MISSED THE DAD JOKE AND EVERYTHING. SO YOU'RE BEHIND? YEAH, BEHIND. OKAY. TOM DORRINGTON HERE. MARTIN DOUGLAS HERE. JONATHAN WEBB HERE. CARRIE KEATON, JERRY PRITCHARD HERE. JERRY BRYANT HERE. WILLIAM CLEMENS HERE. ALRIGHT. I DON'T KNOW IF THERE'S WE DON'T REALLY HAVE ANY CITIZEN INPUT SO WE WILL MOVE ON THERE. BOARD COMMENTS. THE BOARD MAY MAKE REPORT ABOUT ITEMS IN THE COMMUNITY INTEREST DURING. OH YOU KNOW WHAT? I FORGOT TO PRAY. 
          SO IT'S AN INVOCATION. START OUT WITH A WORD OF PRAYER. I'M LIKE USUALLY YOU HAVE IT ALL WRITTEN OUT AND STUFF. WOULD YOU STAND WITH ME AS WE PRAY? OKAY. THE PREACHER FORGOT TO PRAY I KNOW, I KNOW, THAT'S SO BAD. ALRIGHT. HEAVENLY FATHER, THANK YOU SO MUCH FOR THIS OPPORTUNITY TONIGHT TO TO HAVE THIS WORKSHOP AND, AND LORD, TO TALK ABOUT HOW WE CAN MAKE OUR ECONOMIC DEVELOPMENT CORPORATION BETTER FOR THIS COMMUNITY, BETTER FOR THE PEOPLE AROUND US. GOD, I PRAY THAT YOU WOULD BLESS OUR TIME TONIGHT. LET IT BE PRODUCTIVE AND IN ALL THINGS JUST TO GIVE YOU GLORY. IN THE NAME OF JESUS I PRAY. AMEN. AMEN. WOULD YOU SAY THE PLEDGE OF ALLEGIANCE? I PLEDGE ALLEGIANCE TO THE FLAG OF THE UNITED STATES OF AMERICA, AND TO THE REPUBLIC FOR WHICH IT STANDS? ONE NATION UNDER GOD, INDIVISIBLE, WITH LIBERTY AND JUSTICE FOR ALL. ALRIGHT. YOU MAY BE SEATED. ALRIGHT. BOARD COMMENTS. THE BOARD MAY MAKE MAKE A REPORT ABOUT ITEMS AND COMMUNITY INTEREST DURING A DURING A MEETING OF THE GOVERNING BODY WITHOUT HAVING GIVEN NOTICE OF THE REPORT. ITEMS OF COMMUNITY INTEREST INCLUDE EXPRESSION OF THANKS, INFORMATION REGARDING SCHEDULES, HONORARY SALUTATORY RECOGNITION, A REMINDER ABOUT UPCOMING EVENTS OR ANY OF THOSE THINGS. ANY OF OUR BOARD HAVE ANY COMMENTS THIS EVENING? ALRIGHT THEN WE WILL MOVE ON TO THE THE CONSENT AGENDA, WHICH WE REALLY DON'T HAVE. IT'S JUST THAT. SO NEW BUSINESS STRATEGIC PLANNING WORKSHOP. SO OKAY, SO TONIGHT THE MAJORITY OF THE MEETING WILL BE THE STRATEGIC PLANNING WORKSHOP. AND WE HAVE CIVIC CONNECTIONS WITH US. WE HAVE ALEXIS AND JASON. ALEXIS WILL BE DOING A PRESENTATION. IT'LL BE QUITE INTERACTIVE. SO PLEASE ENJOY. FEEL FREE TO GET MORE DRINKS OR PIE AND HAVE FUN. 
          ALEXIS, COME ON UP. THANK YOU. HILLARY AND I SEE SOME FAMILIAR FACES. I'VE I'VE MET A FEW OF YOU AND SOME OF YOU THAT I HAVEN'T MET. I LOOK FORWARD TO LEARNING MORE ABOUT YOU ALL DURING THIS PROCESS. AGAIN, MY NAME IS ALEXIS JACKSON. I'M ONE OF THE EMPLOYEES OR PARTNERS OF CIVIC CONNECTION GROUP. CIVIC CONNECTION GROUP HAS ACTUALLY BEEN WORKING WITH THE CITY OF ALVARADO FOR THE PAST COUPLE OF YEARS NOW. WE PRIMARILY THIS IS WHAT ONE OF THE SERVICES THAT WE PROVIDE THE CITY AND THE EDC. AND SO WE'RE VERY THANKFUL THAT YOU'VE INVITED US BACK TO BE PART OF THIS PROCESS. WE'RE REALLY PASSIONATE ABOUT TOWNS AND CITIES LIKE ALVARADO THAT ARE TRYING TO STILL FIGURE THINGS OUT. I HAVE ABOUT 20 YEARS OF EXPERIENCE IN ECONOMIC DEVELOPMENT AND COMMUNITY DEVELOPMENT. JASON. I'LL LET JASON SPEAK FOR HIMSELF, BUT I AM A PLANNER BY TRADE, AND SO I'VE DONE A LOT OF DIFFERENT THINGS. WE WORK IN A WHOLE HOST OF CITIES. HOW COLLINSVILLE PILOT POINT I LIKE TO SAY SOME OF OUR FAVORITE COMMUNITIES ARE COMMUNITIES IN THE PATH OF GROWTH AND THAT ARE GROWING LIKE ALVARADO IS. I LIVE IN 
          [00:05:04]
SALINA. I'M ACTUALLY ALSO THE PRESIDENT OF THE CHAMBER OF COMMERCE, SO I'M THANKFUL THAT THAT JOB ALLOWS ME TO DO THIS JOB, TOO. WE JUST GOT DONE WITH OUR STATE OF THE CITY YESTERDAY, AND SO ONE OF MY PASSIONS IS SMALL BUSINESSES. SO I KNOW YOU GUYS ARE INTERESTED IN CHAMBER OF COMMERCE, SO LOVE TO TALK TO YOU ABOUT THAT AS PART OF THIS PROCESS AS WELL. BUT TONIGHT WE'RE KIND OF ROLL UP OUR SLEEVES AND GET INTO, YOU KNOW, WHY WE'RE HERE, WHY HAVING A PLAN IS IMPORTANT. THE CITY'S BEEN GOING THROUGH A COMP PLAN AND HOW THIS PLAN MAY ALIGN WITH THAT PLAN. THAT IS TOTALLY UP TO YOU. AS A CONSULTANT. I'M COMPLETELY HERE TO GUIDE YOU. 
          LIKE I SAID, I'M A PLANNER, SO I THINK IT'S IMPORTANT TO HAVE A PLAN. IT'S REALLY IMPORTANT FOR STAFF. ONE THING THAT WE'RE ALSO REALLY PASSIONATE IS THAT THIS IS NOT A PLAN THAT'S GOING TO SIT ON THE SHELF AT ALL. THIS IS A PLAN THAT'S GOING TO BE REFERRED TO TIME AND TIME AGAIN AT YOUR MEETINGS BY STAFF, BY COUNCIL. SO IT'S GOING TO GUIDE YOUR DECISION MAKING. 
          IT'S YOUR NORTH STAR. IT'LL HAVE QUICK WINS. IT'LL HAVE SHORT TERM, MEDIUM TERM, LONG TERM SO THAT IT'S SOMETHING THAT'S VERY IMPLEMENTABLE. WE'RE GOING TO LOOK AT YOUR BUDGET. I'VE ALREADY LOOKED AT IT. I'VE TALKED TO HILLARY ABOUT IT. AND WE'VE ALSO SENT SOME QUESTIONS AHEAD OF TIME. SO THANK YOU ALL FOR FOR TAKING THOSE QUESTIONS OR FOR ANSWERING THOSE QUESTIONS. DO YOU WANT TO INTRODUCE YOURSELF? JASON I CAN USE THE MIC. SO YOU'RE RECORDING RIGHT NOW. SO MY NAME IS JASON LAMAR. I'M BASICALLY A CITY MANAGER AND A CIVIL ENGINEER. AND I, I KIND OF SAY I'M A PLANNER BY HEART. I REALLY LOVE DOWNTOWNS AND PLANNING STUFF. AND, YOU KNOW, THE WHOLE POINT OF THE STRATEGIC PLAN IS, LIKE ALEXIS SAID, IS TO REALLY MAKE ACTIONABLE ITEMS. AND SO WHEN YOU'RE MAKING DECISIONS, HOPEFULLY YOU'RE REFERENCING THE PLAN, WHETHER IT'S A BUDGET ITEM OR MOVING FORWARD ON INFRASTRUCTURE OR TRYING TO DECIDE WHAT YOU'RE GOING TO DO, INCENTIVES FOR AND DOING THAT RESEARCH AND KNOW WHAT'S IMPORTANT TO YOU TO HELP, REALLY TO HELP HILLARY WITH DIRECTION. ALSO TO TO GO, OKAY, THIS IS IMPORTANT. I KNOW THE BOARD TALKED ABOUT IT, SO WE'RE LOOKING FORWARD TO IT. SO OUR GOAL TONIGHT IS TO LISTEN TO YOU. YOU ALL HAVE YOUR INDIVIDUAL THOUGHTS AND OPINIONS AND IDEAS. YOU'VE ALL BEEN IN ALVARADO FOR A WHILE. 
          YOU ARE RESIDENTS, BUSINESS OWNERS. BUT AT THE END OF THE DAY, WE WANT TO MAKE SURE THAT ALL OF YOUR THOUGHTS AND IDEAS ARE REPRESENTED IN THIS PLAN. SO WE DO A LOT OF ASKING A LOT OF QUESTIONS, BUT THEN SYNTHESIZING THAT AT THE END SO THAT YOU MAY NOT AGREE ON EVERYTHING, BUT YOU WILL AGREE THAT IT'S A SOLID PLAN FOR THE EDC MOVING FORWARD. OKAY. SO THE PURPOSE I WENT OVER IT A LITTLE BIT, BUT IS TO ALIGN THE BOARD ON THE THE SCOPE OF THE STRATEGIC PLAN AND THEN BEGIN IDENTIFYING STRATEGIC PRIORITIES FOR THE NEXT 3 TO 5 YEARS. AGAIN, THERE'LL BE SOME QUICK WINS. WHEN WE'RE DONE WITH THIS PLAN. THEY'LL BE THINGS THAT YOU GUYS CAN TALK ABOUT AND IMPLEMENT, AND HILLARY CAN START WORKING ON IMMEDIATELY. AND THEN THERE'LL BE THINGS THAT, YOU KNOW, ARE GOING TO BE MORE LONG TERM THAT YOU'RE GOING TO HAVE TO BUDGET FOR. YOU'RE GOING TO HAVE TO TALK ABOUT. AND THEN WE REALLY WANT TO GROUND THIS PLAN IN FISCAL REALITY. AGAIN, THIS IS NOT A PLAN THAT WE WANT TO SIT ON THE SHELF. WE WANT IT TO BE IMPLEMENTABLE. THERE'LL BE A EXCEL DOCUMENT AT THE END THAT YOU'LL BE ABLE TO CHECK OFF. HILLARY. HILLARY WILL BE ABLE TO USE IT. AND THEN IF THIS BOARD HAS ANY TURNOVER, WHICH FREQUENTLY HAPPENS IN CITIES, YOU KNOW, CITY COUNCIL'S CHANGES, YOU, ANYBODY THAT NEW COMES IN WILL BE ABLE TO SAY, OKAY, WE HAVE A PLAN. THEY MAY HAVE NEW THOUGHTS AND IDEAS AND OPINIONS ABOUT ALVARADO'S GROWTH. BUT TO VEER FROM THIS PLAN WOULD TAKE A LOT OF EFFORT. SO WE WANT SOMETHING THAT'S SORT OF STABILIZES ALL OF YOUR DECISION MAKING, AND THEN ALSO GIVES YOU A LOT OF JUSTIFICATION FOR THE WHY, YOU KNOW. SO WHAT THIS WILL DELIVER. IT'S VERY CLEAR ECONOMIC DEVELOPMENT PRIORITIES. IT'LL BE VERY SIMILAR TO LIKE A LOT OF STRATEGIC PLANS THAT YOU MIGHT BE FAMILIAR WITH. THERE WILL BE OVERARCHING HIGH LEVEL GOALS, BUT THEN EACH ONE OF THOSE GOALS WILL HAVE VERY SPECIFIC ACTION ITEMS. I DON'T BELIEVE WE DON'T BELIEVE IN PLANS THAT SAY WE SHALL SUPPORT SMALL BUSINESS. WELL THAT'S GREAT, THAT'S WONDERFUL. WE WANT TO DO THAT. BUT HOW DO WE DO THAT? THEY'LL BE VERY, VERY SPECIFIC, CLEAR STEPS. YOU GUYS WILL TELL ME WHAT THE MOST US, WHAT THE MOST IMPORTANT THINGS ARE TO YOU WILL HELP YOU PRIORITIZE. AND THEN WE'LL TAKE A SHOT AT CLEAR ACTION ITEMS THAT THEN ARE MARRIED BACK TO YOUR BUDGET AS WELL. ACTIONABLE 
          [00:10:04]
STRATEGIES ALIGN WITH THE STAFF AS WELL AS THE BUDGET. AND THEN JUST A FRAMEWORK FOR YOUR DECISION MAKING. AGAIN, WHEN THINGS CHANGE, BOARDS CHANGES, COUNCILS CHANGE, RESIDENTS CHANGE. YOU WILL BE ABLE TO SAY, WE INCENTIVIZE THIS PROJECT BECAUSE WE WENT THROUGH THIS PLAN PROCESS. WE TALKED TO STAKEHOLDERS, WE TALKED TO COUNCIL AND THE THE CITY MANAGER AND THE MAYOR, AND THEY WERE ALL PRETTY MUCH ON THE SAME PAGE ABOUT HOW WE WERE MOVING FORWARD. SO WE HAVE ABOUT 180 DAYS. TODAY WOULD START DAY ONE. WE'VE BEEN WORKING HILLARY AND I'VE BEEN WORKING A LITTLE BIT BEHIND THE SCENES. BUT TODAY, TODAY WOULD BE DAY ONE OF THE 180 DAY STRATEGIC PLAN PROCESS. NOW, OBVIOUSLY ON ONE DAY 180, IF WE HAVEN'T COMPLETED OUR WORK TOGETHER, WE'RE NOT GOING TO SAY BYE. WE'RE NOT STRINGENT LIKE THAT, BUT WE WANT TO GIVE YOU SOME FRAMEWORK TO KNOW OUR END OF THE OF WHAT WE'RE DOING IN THE BACKGROUND. SO WE'RE HERE TONIGHT FOR BOARD ENGAGEMENT. THAT'S THE MOST IMPORTANT PART. WE'RE GOING TO TALK ABOUT YOUR STAKEHOLDERS. WHO ELSE YOU WANT US TO TALK TO AGAIN. DOES THAT INCLUDE THE CITY MANAGER THE MAYOR CITY COUNCIL. ARE THERE SPECIFIC BUILDING OWNERS AND BUSINESS OWNERS THAT YOU WOULD LIKE US TO TALK TO? BECAUSE WE'D LOVE TO TALK TO THEM. WE'LL ALSO LOOK AT THE MARKET ANALYSIS. WE'RE ALREADY WE ALREADY HAVE DATA BASED ON YOUR GIS DATABASE THAT WE MANAGE. SO WE DO HAVE SOME HIGH LEVEL DEMOGRAPHICS FOR YOU GUYS THAT WILL GO INTO THIS PLAN. AND THEN BASICALLY THE THE STRATEGIC PLANNING GETS ADOPTED BY YOU AND THEN COUNCIL. HOW DOES THAT SOUND? IS EVERYBODY OKAY WITH THAT SCHEDULE. DON'T BE SHY. DEFINITELY RAISE YOUR HAND. AND WE WANT TO VET ALL OF THIS OUT FROM THE VERY BEGINNING. WE DON'T WANT ANY GOTCHAS FOR ANYBODY. SO YOUR ROLE AS THE BOARD IS TO GIVE US THAT HIGH LEVEL VISION TO HELP WITH THE PRIORITIES AND THEN GIVE THAT STRATEGIC DIRECTION STAFF IS GOING TO THIS IS GOING TO BE THEIR PLAN DAY TO DAY THAT THEY LOOK AT FROM AN OPERATIONAL STANDPOINT AND AN IMPLEMENTATION LENS. SO, YOU KNOW, HILLARY AND JESSICA, THEY'RE THE FIRST LINE WHEN WHEN SOMEBODY'S INTERESTED IN IN INVESTING IN ALVARADO, HILLARY GETS THE FIRST PHONE CALL AND THEN YOU GUYS GET BROUGHT IN. SO SHE NEEDS TO BE ABLE TO SAY TO SOMEBODY WITHOUT ANY HESITATION, HEY, THIS IS A GREAT PROJECT FOR ALVARADO OR IT'S NOT, YOU KNOW, ONE THING THAT WE DON'T LIKE AS BEING IN THE CITY'S IN THE EDC AND BEING CONSULTANTS IS WE DON'T LIKE THAT, THAT MIDDLE. WE DON'T LIKE THE GRAY ANSWER THAT LEAVES FRUSTRATION FOR DEVELOPERS. WE WANT CLEAR AND BLACK AND WHITE ANSWERS. AND HAVING THE STRATEGIC PLAN WILL GIVE HILLARY AND JESSICA THOSE. 
          HEY, THE PLAN SAYS THIS. THE PLAN DOESN'T SAY WE'RE GOING TO INCENTIVIZE THIS. IT DOESN'T MEAN THAT WE CAN'T TALK TO YOU ABOUT THAT. BUT WE HAVE A VERY CLEAR DIRECTION FROM OUR BOARD AND COUNCIL. SO IF WE'RE GOING TO VEER FROM THAT, THERE'S GOING TO BE QUITE A CONVERSATION. AND THEN WE ARE HERE TO FACILITATE AGAIN, LISTEN, LISTEN, LISTEN. TAKE A LOT OF YOUR INFORMATION. AT ANY POINT DURING THIS PROCESS. HILLARY HAS OUR CELL PHONE NUMBERS, OUR EMAIL ADDRESS. WE'RE HAPPY TO MEET ONE ON ONE. WE WANT TO MAKE SURE THAT YOUR VOICES ARE HEARD AGAIN INDIVIDUALLY, AND THEN BUILDING A CONSENSUS FOR THE PLAN. ALL SOUND OKAY. GOOD. SO YOU GUYS KNOW MORE ABOUT ALVARADO THAN WE DO. WE'VE SPENT SOME TIME HERE, BUT WE UNDERSTAND THAT THERE'S GROWTH PRESSURES. WE UNDERSTAND THAT THEY'RE INFRASTRUCTURE ISSUES AND LAND AVAILABILITY. YOU KNOW, ESPECIALLY WHERE YOU'RE TRYING TO REDEVELOP, YOU'RE FISCALLY RESPONSIBLE. THAT IS SOMETHING FROM A LENS, FROM A PUBLIC OPINION, THE COURT OF PUBLIC OPINION EVERYONE'S LOOKING AT RIGHT NOW, ESPECIALLY WITH SOCIAL MEDIA. EVERYBODY HAS AN OPINION ABOUT THAT. THAT'S OKAY. BUT AS THE EDC BOARD, YOU KNOW, YOU'RE I'M SURE ASKED A LOT IN THE PUBLIC. HEY, WHY DID YOU INCENTIVIZE THAT PROJECT AND NOT THIS PROJECT OR MY PROJECT AND NOT, YOU KNOW, MR. SMITH'S PROJECT. SO THE PLAN, I THINK, WILL HELP GIVE YOU SOME DEFENSIBLE REASONS WHY YOU CHOSE THIS PROJECT OVER THIS PROJECT. IF IT COMES DOWN TO THAT AND THEN YOU'RE COMPETING. WE'RE ALL COMPETING, RIGHT? WE'RE COMPETING AS CONSULTANTS. ALVARADO IS COMPETING WITH YOUR NEIGHBORS TO THE NORTH, SOUTH, EAST AND WEST. REGIONALLY, YOU KNOW, DALLAS IS ABOUT TO GET FIFA. FIFA, IS THAT HOW YOU SAY IT? FIFA WORLD CUP. THANK YOU. YEAH. SO I ALWAYS SAY IT WRONG AND THAT THAT'S A BIG DEAL. 
          THAT'S A BIG DEAL FOR ALVARADO. THAT'S A BIG DEAL FOR SALINA. THAT'S GOING TO IMPACT US. 
          THERE'S A WHOLE BUNCH OF PEOPLE COMING TO THIS AREA, YOU KNOW. WHAT DOES THAT MEAN FOR YOU? IT MIGHT MEAN THAT AN INVESTOR COMES TO VISIT AND DRIVES AROUND AND LOVES AND FALLS IN 
          [00:15:04]
LOVE WITH, IN LOVE WITH THE DOWNTOWN. YOU KNOW, THAT MIGHT BE AN OPPORTUNITY FOR YOU GUYS. 
          YOU MAY WANT TO TAKE ADVANTAGE OF IT. IT'S THE LINE IS 150TH YEAR ANNIVERSARY. YOU KNOW HOW TO HOW DO YOU MARKET THOSE THINGS THAT ARE SPECIAL IN ALVARADO. YOU KNOW WE WANT TO TALK ABOUT THAT. IF THERE'S ANYTHING THAT WE WANT TO SPECIFICALLY PUT IN THIS PLAN. 
          SO HILLARY HAS SENT ME AND US YOUR BUDGET AND WE'VE LOOKED IT OVER. WE AGAIN, WE WANT TO MAKE SURE THAT THIS PLAN ALIGNS WITH YOUR ESTABLISHED BUDGET. AND THEN THE WAY THE TIMING WORKS, THIS PLAN IS YOU'LL HAVE THE PLAN BEFORE YOU REALLY START TO LOOK AT FISCAL YEAR 27 BUDGET. 
          SO THERE'S ANY CHANGES THAT YOU WANT TO MAKE. IT'S A PERFECT OPPORTUNITY AND THE TIMING WORKS REALLY WELL. AND YOU KNOW, YOU AS YOU KNOW YOU HAVE LIMITED YOU HAVE LIMITED FUNDS LIKE EVERYONE DOES UNLESS YOU'RE, YOU KNOW, JEFF BEZOS, I GUESS I DON'T KNOW I DON'T KNOW. 
          BUT SO NOT ALL OPPORTUNITIES, YOU KNOW, THE MORE YOU ARE SUCCESSFUL, THE MORE PEOPLE ARE GOING TO COME TO YOU AND ASK FOR MONEY AND ASK FOR INCENTIVES. SO THEY CAN'T ALL BE PURSUED SIMULTANEOUSLY. AND WE WANT TO BE ABLE TO CREATE THOSE PRIORITIES AND THAT CHECKLIST FOR YOU. SO YES, PRIORITIZATION IS IMPORTANT. SO SOME OF OUR QUESTIONS AND THEY'RE NOT NECESSARILY GOING TO BE ANSWERED TONIGHT. BUT IF THERE'S SOMETHING THAT YOU WANT TO TALK ABOUT TONIGHT WE WANT TO TALK ABOUT IT. WE WANT TO HEAR ABOUT IT. ONE OF OUR QUESTIONS, AND ONE OF THE THINGS THAT I WAS PONDERING WHEN I WAS LOOKING AT YOUR BUDGET IS, ARE YOU OR ARE WE INVESTING ENOUGH IN ACTIVITIES THAT GENERATE MEASURABLE ECONOMIC OUTCOMES? SO THAT'S SOMETHING THAT THE PLAN WILL DEFINITELY LOOK AT. BECAUSE WHEN YOU'RE USING TAXPAYER DOLLARS, AS YOU ALL KNOW, THERE'S AN ROI TO THAT, RIGHT? WHEN YOU WHEN YOU HAVE THE MURAL PROJECTS, A LOT OF PEOPLE WANT TO KNOW, AGAIN, THE ROI, ESPECIALLY WHEN THINGS ARE NOT TANGIBLE. SOMETIMES YOU YOU INVEST IN INTRINSIC AND EXTRINSIC AND SOME OF IT, YOU KNOW, WE WE WANT TO UNDERSTAND. DO YOU FEEL THAT IF YOU'RE INVESTING IN ACTIVITIES THAT GENERATE THAT MEASURABLE INCOME, IF THERE'S A IF THERE'S A STRONG YES, WE WANT TO KNOW IF THERE'S A STRONG NO, WE DON'T HAVE TO SHOUT IT OUT. WE CAN TALK ABOUT IT LATER. BUT THESE ARE THE QUESTIONS THAT WE WOULD LIKE TO SORT OF ROLL UP OUR SLEEVES AND UNDERSTAND. FROM YOUR STANDPOINT, DOES ANYBODY WANT TO COMMENT ON THAT FIRST QUESTION OR ANY FEEDBACK FOR US NOW, ON THE SURVEYS DID YOU GET DID YOU GUYS GET A CHANCE TO GO THROUGH. YES. OKAY. YES SIR. WE'VE GOT THREE RESPONSES OKAY. SO WHAT WE'RE GOING TO DO TONIGHT IS I'VE ALREADY TAKEN THOSE RESPONSES AND I'VE SORT OF ANALYZED THEM. AND THEN WE'RE GOING TO GO THROUGH WHAT WE CALL MENTIMETER, WHICH IS AN ONLINE. YOU'RE GOING TO SCAN THE QR CODE. YOU MIGHT HAVE ALREADY DONE THIS. YOU SCAN THE QR CODE AND WE'RE GOING TO TAKE SORT OF SIMILAR QUESTIONS THAT ARE GOING TO LEAD US TO THOSE GOALS AND WHAT I LIKE TO CALL BUCKETS. SO WE'RE GOING TO TRY TO ORGANIZE THE PLAN AND YOUR THOUGHTS INTO LIKE FIVE, SIX, SEVEN BUCKETS. SO THEN EACH ONE OF THOSE BUCKETS, ONE OF THEM WOULD BE BUSINESS RETENTION. 
          THAT BECOMES A GOAL. AND THEN THERE'S ACTION ITEMS UNDER THERE. SO WE'VE TAKEN THOSE THREE RESPONSES. SO THANK YOU TO THE THREE INDIVIDUALS. WE DON'T KNOW WHO IT WAS THAT WE THAT REPLIED SO THANK YOU TO THAT. SO THAT WAS SOME EARLY DATA THAT WE WERE ABLE TO ANALYZE. AND BUT TONIGHT WE REALLY NEED EVERYONE TO SORT OF ANSWER THE SAME TYPE OF QUESTIONS SO THAT WE KNOW THE DIRECTION THAT WE'RE HEADED IN. AND TO HEDGE YOU IN. SO IF NOBODY HAS ANYTHING, DO YOU WANT TO SHARE? YES. WELL, I GUESS JUST LET'S SEE. SO JUST THE QUESTION, ARE WE INVESTING ENOUGH IN ACTIVITIES THAT GENERATE MEASURABLE ECONOMIC OUTCOMES? THAT'S DEFINITELY MORE THAN ANYTHING. THAT'S WHAT I WANT TO SEE IS GOOD ROI. LIKE YOU SAID, I HAVE IDEAS ON, YOU KNOW, LIKE ONE THING THAT KIND OF COMES TO MY MIND IS LIKE, WE HAVE MULTIPLE HOTELS HERE, BUT WHAT ARE PEOPLE COMING TO STAY IN OUR HOTELS FOR LIKE, SO THAT'S KIND OF SOMETHING I'D LIKE TO, TO SEE. I'M GOING TO WRITE SOME NOTES DOWN. SO I HAVE MY. HOW DO I GO BACK TO ITEM TWO ON. IS THAT SLIDE ROLES AND RESPONSIBILITIES. OH OKAY. WE HAVE A CASE HERE A LOT OF TIMES WHERE SOMEONE MAY CALL WHICH ECONOMIC DEVELOPMENT DIRECTOR. AND YOU KNOW OKAY. YEAH, YEAH. THEN THEY CALL CITY HALL AND ALL WE CAN DO THAT. 
          IT'S GOING TO BE FIVE YEARS BEFORE WE'RE GOING TO DO THAT OR THREE YEARS BEFORE. YOU KNOW, I DON'T THINK THAT IS THE RIGHT RESPONSE. I THINK THAT THEY NEED TO SIT DOWN AND VISIT WITH THE PEOPLE AND FIND OUT WHAT THEIR GOAL IS AND IF IT IS, AND, AND TRY TO WORK IT OUT WITH 
          [00:20:04]
THEM. YOU JUST DON'T SAY NO, WE DON'T WANT TO SAY SHOULDN'T BE THREE YEARS OR FIVE YEARS BEFORE WE CAN DO ANYTHING, YOU KNOW? WELL, MAYBE SO, BUT MAYBE YOU OUGHT TO LISTEN TO THESE PEOPLE'S PLAN. THEY MAY HAVE A DIFFERENT IDEA, OR THEY MIGHT CAN HELP YOU. WHETHER THE PROBLEM IS. SO, WOULD YOU LIKE THIS PLAN TO AT LEAST AT A HIGH LEVEL, ADDRESS ROLES OF THE EDC DIRECTOR VERSUS THE EDC BOARD? NO, I THINK THEY NEED TO BE SOME COMMUNICATION THERE BETWEEN THE BOARD AND THE STAFF. YEAH, OKAY. IF SHE SAYS, OH YEAH, OKAY. AND THEN THEY CALL CITY HALL. CITY HALL SAYS, NO, WE CAN'T DO THAT. WELL THAT KIND OF LEADS TO THE BAD TASTE IN THE MOUTH. AND I'VE HAD THIS HAPPEN SEVERAL TIMES, TO BE HONEST WITH YOU. WE WE USED TO TALK ABOUT THAT IN CITIES WHERE, YOU KNOW, SOMETIMES PEOPLE WILL COME IN AND THEY'LL SAY, HEY, I WANT TO DO THIS. AND IF YOU CAN HELP TRAIN YOUR STAFF TO BE LIKE, OKAY, WELL, INSTEAD OF JUST SAYING NO, BECAUSE CITIES ARE KIND OF SAY NO A LOT. YEAH. THEN MAYBE IT'S NO. BUT HEY, I KNOW ANOTHER SITE WHERE THAT WOULD GO. OR MAYBE IF YOU CHANGE THE IDEA UP A LITTLE BIT, IT COULD GO HERE, YOU KNOW. AND SO I THINK THAT'S WHAT IS THERE AN ALTERNATIVE. YEAH. YOU KNOW, WHEN I WAS ON THE BOARD OF THE COUNTY ECONOMIC DEVELOPMENT COMMITTEE, YOU KNOW, WE WOULD WE WOULD ALWAYS SIT DOWN AND VISIT WITH THAT PERSON, SEE WHAT THEY REALLY WANTED, WHO THEY REALLY WERE. YOU KNOW, BEFORE WE JUST SAID NO. THAT MAKES SENSE. ANYONE ELSE THOUGHTS? DO YOU WANT TO GO BACK TO NUMBER ONE? I HEARD FROM JONATHAN. SO THANK YOU FOR THAT. ROI IS GOOD. AND I THINK YOU DID A REALLY GOOD JOB EXPLAINING THAT BECAUSE THAT'S THE TRUTH IS, IS LIKE, ARE WE INVESTING IN WHAT IT WOULD TAKE TO MOVE OUR COMMUNITY FORWARD WHEN WE HAVE THE GROWTH COMING? WHAT IS IT THAT WE WANT TO INVEST IN THAT WILL HELP STIMULATE THAT GROWTH OR MAINTAIN IT OR SUSTAIN IT? AND IT'S IT IS HARD BECAUSE I THINK WE ALL HAVE A LITTLE BIT OF ADD IN REALITY OR YOU GET REALLY EXCITED, YOU KNOW, WHEN YOU HAVE A DEVELOPER COME IN AND SAY, WE'RE GOING TO WE'RE GOING TO BRING YOU X. AND THEY ALWAYS TALK. AND HILLARY AND I HAVE HAD THESE CONVERSATIONS ABOUT WHAT, FROM A MONETARY STANDPOINT, THEY'RE GOING TO BRING TO ALVARADO AND THEN WHY YOU SHOULD THUS IN TURN INCENTIVIZE. AND THAT NUMBER IS ALWAYS INFLATED. I WILL AND WE'LL WE KNOW THAT. AND IT'S UNFORTUNATE. IT'S UNFORTUNATE. BUT THEIR JOB AS A SALESPERSON, THEY'RE SELLING YOU ON THEIR PROJECT. IT IS OUR JOB TO BRING YOU A PLAN THAT SAYS IF YOU CLEARLY MEET OUR VISION AND YOU CLEARLY MEET OUR ROI, WHATEVER THAT IS, WE CAN MOVE FORWARD. YOU KNOW, THERE'S THERE'S THERE'S WAYS IN WHICH YOU CAN APPROACH THE PROJECT. BUT HAVING THIS IS THE BEST FIRST START BECAUSE AGAIN, EVERYONE'S CLEAR. EVERYONE'S ON THE SAME PAGE. IT'S REALLY HARD WHEN YOU'RE NOT FOR EVERYBODY, EVERYBODY IN THE COMMUNITY. SO WE'RE EXCITED TO BE PART OF THIS. AND SO WE'LL BE ASKING THESE TYPE OF QUESTIONS. SOME OF THEM ARE LIKE, WELL, DUH. 
          BUT I ALSO NEED TO START TO TAKE YOUR TEMPERATURE, RIGHT? LIKE I SAID BEFORE, YOU'RE ALL INDIVIDUAL PEOPLE. YOU ALL HAVE YOUR INDIVIDUAL BELIEFS AND THOUGHTS AND AND OPINIONS ABOUT ALVARADO AND AND WHAT THE EDC'S ROLE IS TOO, BECAUSE A LOT OF PEOPLE DON'T REALLY QUITE KNOW WHAT YOUR ROLE IS. SO THAT'S IT'S IT MAKES YOUR JOB A LITTLE HARDER THAN CITY COUNCIL, I BELIEVE, BECAUSE CITY COUNCIL SEEMS TO BE A LITTLE BIT MORE STRAIGHTFORWARD IN MY OPINION. 
          SO FOR NUMBER TWO, IF WE'RE READY TO MOVE ON, IF THE EDC WANTED TO ACCELERATE GROWTH, WHICH BUCKET WOULD NEED ADDITIONAL RESOURCES FIRST? DOES ANYTHING STAND OUT TO YOU ABOUT MARKET AND THE BUSINESS ATTRACTION OR A MARKETING SORRY SITE READINESS, INCENTIVES, PLANNING AND STRATEGIES? ANYTHING. ANY THOUGHTS ABOUT INCENTIVES OR THE GREATEST OF ALL OF THEM? BECAUSE THOSE ARE THE TWO MAJOR THINGS. IF THE SITE'S NOT READY, NO DEAL. IF THE INCENTIVES NOT RIGHT, NO DEAL, YOU KNOW, SO YOU'VE GOT TO ADDRESS THOSE TWO ISSUES AND MAKE SURE THAT EVERYONE'S ON THE SAME PAGE AND TRY TO DO THE INCENTIVES. AND SITE READINESS SPEAKS TO A LOT ABOUT INFRASTRUCTURE. AND UNFORTUNATELY, YOU GUYS DO NOT 
          [00:25:02]
CONTROL THAT AT ALL. THERE'S SO MANY THINGS THAT THE CITY OR TEXDOT OR THE STATE OR THE COUNTY, AND Y'ALL MIGHT BE SO EXCITED AND THE DEVELOPER MIGHT BE SO EXCITED, BUT YOU CAN'T CONTROL THE TRAFFIC ON 67. NO PROBLEM. WE'VE HAD THE LAST 40 YEARS WAS SIMPLY THE FACT THAT WE AND I'VE BEEN ON ECONOMIC DEVELOPMENT AROUND BECAUSE WE DON'T KNOW HERE IN ALVARADO WHAT SITES ARE READY THERE WITH HABITAT READINESS. THERE'S WATER, ELECTRICITY, EVERYTHING THERE THAT THEY WANT. YOU KNOW, THE INCENTIVES IS SOMETHING YOU CAN WORK OUT SO EVERYBODY WILL BEND AND BREAK A LITTLE BIT ON INSANITY. YOU KNOW, THEY MAY WANT 50,000, BUT IF YOU OFFER THEM 25, THEY'LL HATE IT. AND I WOULD AGREE THAT SITE READINESS IS SUPER IMPORTANT. IT'S KIND OF THE FOUNDATION IF IF THINGS LIKE YOU SAID, IF THINGS AREN'T READY, THE SITES AREN'T READY. 
          IF WE DON'T HAVE A LOCATION TO PUT WHATEVER SAID BUSINESS, THEN IT REALLY DOESN'T MATTER HOW HOW GOOD WE'RE MARKETING IT. BUT AT THE SAME TIME, YOU KNOW, THE MORE WE LIKE, I GUESS MACRO, BIG PICTURE. I'D LOVE TO BE ABLE TO GET READY FOR EVERYTHING FROM SOME KIND OF A ATTRACTION THAT WOULD BRING PEOPLE HERE FOR, YOU KNOW, SOMETHING LIKE A JELLYSTONE. 
          NOT THAT DOESN'T HAVE TO BE THAT, BUT JUST SOMETHING BIG LIKE THAT AS WELL AS, YOU KNOW, BIG RETAIL, WHATEVER. BUT FIRST WE LIKE, I GUESS FIRST THING WE WOULD NEED TO MAKE SURE WE'RE READY INFRASTRUCTURE WISE FOR THAT. IT'S REALLY IMPORTANT. I MEAN, YOU KNOW, A LOT OF CITIES WILL SAY, YOU KNOW, HEY, IF YOU IF YOU COME, WE'LL BUILD THE WATER AND SEWER TO YOU. BUT IT DOESN'T WORK THAT WAY. IT DEVELOPERS KNOW THAT IT TAKES A LONG TIME TO DO THAT WITH CITIES. AND YOU KNOW, THEY'RE NOT WILLING TO DO A DEAL THAT WELL. YOU'LL HAVE WATER AND SEWER TO THEM IN TWO YEARS. I MEAN, AND SO I THINK TAKING A IF YOU CAN IDENTIFY YOUR SITES AND TRYING TO WITHIN REASON, TAKE A PROACTIVE STANCE WHERE YOU YOU EXTEND THE WATER AND SEWER, DO THE THINGS YOU CAN CONTROL, RIGHT. YOU KNOW, WATER AND SEWER TO THE SITE. IT'S ZONED CORRECTLY ALREADY. RIGHT. BECAUSE THAT'S A BIG DEAL. EVERY OWNER KNOWS THAT ZONING IS A POLITICAL PROCESS, AND BECAUSE JUST BECAUSE IT MAKES SENSE TO THEM DOESN'T MEAN IT MAKES SENSE TO THE CITY AND AND GOOD OR BAD, RIGHT? I MEAN, YOU KNOW, DEVELOPER MIGHT BE LIKE, I WOULD LOVE TO DO A BASS PLAYER. AND YOU'RE LIKE, YEAH, NOT RIGHT THERE. MAYBE OVER HERE THOUGH, YOU KNOW, I MEAN, EVERYTHING MAKES SENSE IN DIFFERENT AREAS. SO AND I WILL SAY THAT THE CITY HAS DONE A LIKE HE WAS JUST IN THE LAST FEW YEARS. I MEAN, THE REASON WHY YOU'RE HERE, YOU KNOW, IS BECAUSE OF SAYING, HEY, WE WANT TO BE MORE WE WANT TO HAVE BE MORE READY. AND SO AGAIN, YOU KNOW, YOU CAN HAVE ALL THE MARKETING AND ATTRACTION EVER. 
          BUT IF YOU DON'T HAVE THE INFRASTRUCTURE TO HOST IT, AND OUR CITY IS REALLY TAKING STRIDES, JUST IN THE LAST, I WOULD SAY IN THE LAST 3 OR 4 YEARS, INFRASTRUCTURE WISE, TO START MAKING THIS A LITTLE BIT MORE ATTRACTIVE. YOU KNOW, YOU GOTTA LOOK AT MARKETING AND ATTRACTION. I'VE ALWAYS FOUND OUT IF SOMEONE COMES TO YOU AND THEY'RE WANTING TO DO SOMETHING AND THEY'RE READY TO MAKE A MOVE, YOU KNOW, IT DOESN'T. YEAH, THERE'S OUR SECOND HAND TO THEM. THEY LIKE THE LOCATION NUMBER ONE. NUMBER TWO, IT'S WHERE THEY WANT TO BE LOCATED THERE. YEAH, BUT SHOT READINESS INCLUDE OWNING LAND. POTENTIALLY. I MEAN YOU'RE TALKING ABOUT FROM LIKE THE EDC CITY SIDE. YEAH. I MEAN IF YOU'RE ESPECIALLY IF YOU'RE REALLY TARGETING SOMETHING, I THINK THERE HAS TO BE A REASON WHY. BECAUSE GENERALLY CITIES AREN'T GREAT AT BEING A DEVELOPER. YOU KNOW, BECAUSE BECAUSE IT IS A POLITICAL PROCESS. RIGHT. LIKE CITIES ARE NOT BUILT FOR DEVELOPING, YOU KNOW, BEING FIRST HAND DEVELOPER. THAT'S WHY STAFF STAFF DOESN'T IS REALLY GOOD AT THAT. STAFF. STAFF DOESN'T GET BONUSES AND PROFIT. MARKET SHARE AND PROFIT. RIGHT. AND SO THAT'S PART OF THE REASON. BUT BUT BUT I THINK IF THERE'S A GOAL LIKE I MEAN ONE OF THE BIG THINGS YOU SEE CITIES DO THE MOST IS BUYING LAND IN THE DOWNTOWN. BECAUSE THE DOWNTOWN'S YOUR HEART AND SOUL. 
          YOU KNOW, THERE'S SO MUCH MORE SPIN OFF THAN EVEN SOMETIMES THE STRAIGHT ROI IN THE DOWNTOWN, YOU KNOW? AND SO DOWNTOWNS MAKE SENSE SOMETIMES IF YOU'RE, YOU KNOW, REALLY LOOKING FOR A, LIKE A BIG BUSINESS, YOU KNOW, YOU DON'T SEE THAT AS MUCH ANYMORE. BUT BACK IN THE DAY, YOU KNOW, IF YOU'RE TRYING TO GET LIKE A MANUFACTURING PLANT, YOU KNOW, YOU MIGHT BUY, YOU KNOW, 50 ACRES SOMEWHERE AND THEN YOU'RE TRYING TO LURE, YOU KNOW, MANUFACTURER, BUT YOU DON'T SEE THAT ANYMORE. THE DOWNTOWN IS PROBABLY THE BIGGEST. BUT, YOU KNOW, GENERALLY BUYING LAND ON A, YOU KNOW, ON THE, YOU KNOW, THE ON 67 JUST TO SPECULATE. 
          THAT'S THAT CAN BE HARD TO DO SOMETIMES. IT CAN BE VERY REWARDING BUT BUT HARD TO DO. 
          WHEN YOU HAVE INVESTORS, YOU KNOW OVER ON THE OTHER COMMITTEE. BUT THEY BOUGHT THE LAND AND SET THE LAND ASIDE FOR ECONOMIC DEVELOPMENT. AND THEN WE HAD SOMEONE COME IN THAT WANTED TO COME IN AND YOU KNOW, THAT THE LAND WAS READY. WE KNEW HOW MUCH IT COST. ALL THE INCENTIVES WERE THERE. ALL THEY HAD TO DO WAS SAY, YES, IT WAS OVER, WHICH IS WHICH IS WHY 
          [00:30:06]
WE'D LIKE TO HAVE IT. I DON'T KNOW ANY IN AROUND HERE ANYMORE. ANY INVESTORS THAT WILLING TO GET THAT KIND OF MONEY. AND I THINK EVERYTHING THAT WE'VE TALKED ABOUT IN THE LAST COUPLE OF SECONDS OR MINUTES IS ABOUT PROACTIVE WHEN YOU'RE BEING PROACTIVE. AND THAT'S WHAT THIS PLAN, YOU'VE DONE IT FROM THE INFRASTRUCTURE STANDPOINT. IT'S CONTROLLING YOUR OWN DESTINY. 
          AND I'VE SEEN WHAT HAPPENS WHEN YOU'RE NOT PROACTIVE. I'VE SEEN WHAT HAPPENS WHEN DEVELOPERS COME IN. THEY DON'T ALIGN WITH THE CITY'S VISION, THE VISION. IT'S VERY IT CAN BE VERY PROBLEMATIC. SOMETIMES IT WORKS OUT, BUT A LOT OF TIMES IT DOESN'T BECAUSE THEY'RE TELLING YOU WHO WHO THEY THINK YOU ARE INSTEAD OF YOU TELLING THEM WHO YOU ARE. I TALKED A LITTLE BIT ABOUT THAT. YOUR WHY YOU KNOW, WE TALKED A LITTLE ABOUT THAT THE LAST TIME WE WERE HERE WITH THE CITY. WE'RE GOING TO TALK ABOUT THAT LESS. BUT IT IS SOMETHING IMPORTANT, YOU KNOW, YOUR VISION AND YOUR MISSION, WHICH I'LL TALK ABOUT IN A MINUTE, IS IMPORTANT BECAUSE AGAIN, WHEN SOMEONE'S REVIEWING YOUR PLAN AND SOMEONE'S TALKING TO HILLARY AND TALKING TO YOU ALL, THEY HAVE TO BE VERY CLEAR YOU ALL TO ON THAT VISION AND THE MISSION AND WHERE YOU WANT TO INCENTIVIZE, HOW YOU WANT TO GROW, WHERE YOU'RE GOING TO PUT ALL OF YOUR ALL OF YOUR LIMITED RESOURCES ULTIMATELY. OKAY. SO WHAT YOU'RE SAYING HERE, AND WE SUM THIS UP, IS THAT WE NEED SOME GOOD PLANNING AND A STRATEGIC PLAN. SO WE'RE GOING TO GO TO THE BOTTOM ONE HERE PLANNING AND STRATEGY. AND YOU GUYS PUT IT ON THE BOTTOM TO TO MAKE US PLAY THIS GAME. SO WE'RE GOING TO START YOU WITH 180 DAYS. I DON'T THINK WE'RE GOING TO DO ANYTHING ABOVE THOSE THOSE OTHER THREE WITHIN THE NEXT 180 DAYS. SO WE'RE GOING TO START WITH PLANNING AND STRATEGY FIRST OKAY. SO I THINK THAT'S WHERE WE'RE SET. THEN WE'RE LOOKING AT THE THE MEAT AND POTATOES HERE IS GOING TO BE THE SITE READINESS AND INCENTIVES THAT WE CAN DO OVER TIME. AND I DON'T KNOW WHERE WE'RE GOING TO FIT IN WITH THE MARKETING AND ATTRACTION. BUT ON THE MARKETING, I DON'T THINK WE WANT TO SPEND A LOT OF MONEY, BUT WE STILL NEED TO HAVE SOMETHING GOING THAT LETS PEOPLE KNOW ALVARADO IS HERE. I MEAN, WE'VE GOT A LOT OF TRAFFIC COMING THROUGH. WE'VE GOT OPPORTUNITIES HERE BECAUSE I SEE THIS WHOLE AREA AS A MAJOR OPPORTUNITY. WHEN I DROVE THROUGH IT FIRST, THIS, THIS, THIS WAS I MEAN, I PULLED UP AND I TOLD MY WIFE FLAT OUT, I SAID, LOOK AT THE LOCATION, LOCATION, LOCATION HERE. I DON'T UNDERSTAND WHY THIS IS SUCH A SMALL TOWN. STILL, YOU GUYS SHOULD HAVE BEEN GROWING IN LEAPS AND BOUNDS. AND I THINK WE'RE AT A, YOU KNOW, AT THE CRUX OF THIS, TO BE ABLE TO START THAT MOMENTUM AND GET IT GOING. AND I THINK WE NEED TO BUILD THIS PLAN TO YOUR, YOUR ACCOUNT HERE AS TO WHAT YOU'RE SAYING, THAT WE NEED TO HAVE SOME CONTROL OVER WHAT'S GOING TO HAPPEN HERE, OR THIS IS JUST GOING TO START HAPPENING AROUND US. THEY'RE GOING TO BUY THE 67, THEY'RE GOING TO START THROWING IT IN. AND YOU KNOW, THEY'LL PUT THE MONEY OUT BECAUSE THEY'RE GOING TO MAKE MONEY. THERE'S MONEY TO BE MADE WITH ALL THIS TRAFFIC AND WHAT'S GOING ON. BUT WE NEED TO BE ABLE TO GET MOVED IN HERE AND GET GET OURSELVES SITUATED AND SAID, THIS IS WHAT WE'RE LOOKING TO DO, AND THEN WE'LL FIND OUT WHAT WE WANT TO INCENTIVIZE. AND THEN ALSO WHAT, YOU KNOW, WE HOPE OUR COUNCIL WILL PUNISH. AND AND THAT'S THE PROCESS WE'RE IN, YOU KNOW, AND THAT'S WHAT WE'VE BEEN WORKING ON THE LAST SEVERAL YEARS IS JUST LIKE, HEY, LET'S GET TO THIS POINT. SO WE'RE HERE LIKE HE'S SAYING, YOU KNOW, WHEN I FIRST CAME THROUGH HERE, THAT'S THE FIRST THING I SEE. OKAY, LOOK WHAT'S HAPPENING THERE AT THE INTERSECTION OF 67 AND 35. THERE'S NOTHING GOING ON, BUT THERE'S NOTHING GOING ON. WHY NOT? YOU KNOW, STORES AND ATTRACTIONS. YOU KNOW, LIKE I SAY, ATTRACTIONS. WHY WOULD PEOPLE WANT TO COME AND SPEND THE STAY IN THE ROOM, IF THAT? YES, THEY ARE, AND STAY HERE. 
          THERE'S NOTHING TO DO BUT THINK ABOUT HOW FAR YOU'VE COME. YOU DIDN'T HAVE A STAFF PERSON. YOU HAVE TO HAVE SOMEBODY THERE. OH, YOU DON'T KNOW HOW FAR WE'VE COME. YES, MA'AM. FACTS. WE COME FROM TWO PLACES TO BUY FOOD, AND WE CAN'T CALL THEM FAST FOOD PLACES BECAUSE THAT WASN'T WHAT THEY WERE. SO WHAT WE GOT NOW OR WE'VE COME A LONG WAY. BUT THAT'S A LONG WAYS TO GO. MY ONLY THING IS WE'RE THINKING AND NOT THINKING. I GUESS WE'RE TALKING THIS SIDE OF 67. YOU GOT 35, GOT 35. SOUTH WIDE OPEN ATTRACTION, YOU KNOW, AND AND BUT THE BASIC THING IS DOWNTOWN. DOWNTOWN IS WHERE I, I LOVE DRIVING, I LOVE GOING THROUGH SMALL TOWNS, SMALL TOWNS. THE ATTRACTION IS DOWNTOWN, LOCAL BUSINESSES DOWNTOWN. YOU AND I SEE THAT A LOT. THAT'S WHAT DRAWS I WHAT DRAW ME TO A TOWN WOULD BE DOWNTOWN AREA. IF THERE'S NOTHING BUT WALKING THE SIDEWALKS, A RESTAURANT OR SOMETHING. I MEAN TO ME, GETTING SOMETHING DOWNTOWN. AND LIKE JASON SAID, IT'S THE HEART AND SOUL. THERE'S NOTHING YOU 
          [00:35:02]
CAN'T. PEOPLE TRY TO REPLICATE IT. THINK ABOUT THE CITY OF FRISCO AND WHAT THEY DID, WHERE THEY TRIED TO CREATE SOMETHING, AND NOW THEY'RE HAVE BUSTED UP THEIR WHOLE MAIN STREET, ■AND IT'S A WHOLE HEADACHE. AND REALLY QUICKLY ABOUT MARKETING, SIR, WHEN MARKETING IS SUCH A GENERAL OVERUSED TERM, WOULD YOU SEND HILLARY TO VEGAS AND YOU SEND HILLARY TO RED RIVER? THAT'S MARKETING IN MY OPINION. YOU KNOW, I DON'T MEAN LIKE PAMPHLETS. I DON'T MEAN A BILLBOARD. I MEAN, WHEN YOU'RE SENDING HILLARY OUTSIDE OF ALVARADO OR YOU'RE YOU'RE GOING OUTSIDE OF THE OF THE CITY LIMITS. TO ME, THOSE ARE WISE INVESTMENTS BECAUSE LIKE YOU SAID, HEY, WE'RE HERE. YOU KNOW, THAT'S REALLY THE BASELINE. AND SOMETIMES THAT'S ENOUGH TO GET DEALS DONE WELL. AND THE GREAT THING ABOUT DOWNTOWNS IS, YOU KNOW, SOMETIMES YOU THINK IT CAN BE OVERWHELMING, BUT REALLY A SUCCESSFUL DOWNTOWN, IF YOU REALLY LOOK AT IT, IS ALMOST SOMETIMES JUST 2 OR 3 GOOD BUSINESSES, LIKE IT'S, YOU KNOW, AND REALLY THE FIRST ONE'S THE HARDEST. AND THEN GETTING THE SECOND ONE'S A LITTLE EASIER. AND THEN AT SOME POINT THERE'S SOME SYNERGY IF THERE'S ALREADY SUCCESSFUL BUSINESSES. BUT IF YOU THINK ABOUT THE DOWNTOWNS YOU VISIT, THERE'S PROBABLY LIKE TWO PLACES YOU'D LIKE TO GO TO, YOU KNOW, THAT ARE THE MAIN DRAW. MAYBE IT'S A GREAT BARBECUE PLACE, GREAT RESTAURANT, MAYBE IT'S A GREAT BREAKFAST PLACE. YOU KNOW, MAYBE IT'S MAYBE IT'S A GREAT BAR, YOU KNOW, THAT PEOPLE LIKE, YOU KNOW, DEPENDING. SO SPENT TIME AND MONEY ON DOWNTOWN TRYING TO GET THAT REVITALIZED AND EVERYTHING. AND I DON'T SEE ANYTHING REALLY THAT EVER CAME OUT OF IT. I DON'T SEE ANYTHING. 
          BUT THAT'S WHAT WE NEED, THE DOWNTOWN AREA, BECAUSE I HAVE DROVE A LONG WAYS TO GO THROUGH DOWNTOWN. IT'S A SMALL TOWN. THE MURALS ON THE WALL, THE PICTURES ARE BEAUTIFUL. THEY'LL DRAW YOU IN. WHERE WAS I TODAY? AND THAT'S WHAT YOU. BUT YOU HAVE, BUT YOU HAVE THAT. YOU HAVE 35, WHICH IS THAT NATIONAL PRESENCE, THE HIGHWAY, THE TRAVELERS, TRAVELERS, THE PASSER. BUYERS ARE GOING TO STOP FOR THEIR COFFEE AND THEIR GAS. IT'S GREAT THAT YOU HAVE THAT BECAUSE A LOT OF PEOPLE DON'T HAVE THE 35 PRESENTS, THE NATIONAL RETAILERS AND THE DOWNTOWN. YOU HAVE BOTH, WHICH IS REALLY, REALLY PHENOMENAL AT THAT POINT WHERE IT'S BECOME A DETERRENT TO US, THOUGH. SO PEOPLE GET TIRED OF SITTING IN LINE TO GO THROUGH A RED LIGHT 4 OR 5 TIMES, YOU KNOW? SO SOMETHING NEEDS TO BE DONE WITH TRAFFIC PATTERNS IN ORDER TO. 
          AND WE'RE WORKING ON ALL THAT. THAT'S ALL BEING WORKED ON. YEAH. YEAH. THERE'S BUT I MEAN THE MORE WE CAN INCENTIVIZE THAT THE BETTER. WELL, I MEAN WE DON'T HAVE A CHOICE BUT TO WAIT ON TECH STOCK. BUT WE BUT BUT WE'RE MAKING STEPS TO MOVE US UP THE LADDER WITH TEXDOT. 
          AND WE DID OUR OWN TIA. WE'VE DONE A LOT OF THIS STUFF THAT'S IN PLACE THAT IS IN THE PROCESS TO REMEMBER. NOW JUST REMEMBER IS TEXDOT IS ALSO LOOKING AT AND DOING AN OUTER LOOP AROUND ALVARADO, YOU KNOW, SO THEY GET THAT THAT IN MIND TOO, BECAUSE THAT WILL BE WHERE YOUR TRAFFIC AND YOUR TRAFFIC GOES IS WHERE YOUR BUSINESS GOES. AND COMING THROUGH, YOU KNOW, TRAVELING 67 OR WHATEVER TRAFFIC, IT'S SO HORRIBLE. YOU DON'T WANT TO STOP, YOU WANT TO GET TO THE NEXT PLACE. I KNOW I, I TRAVEL A LOT, BUT IT BEING THAT CROWDED, THERE'S NOTHING TO STOP YOU THERE. YOU WANT TO JUST GET THROUGH AS QUICK AS YOU CAN. SO WE GOTTA DO WELL. 
          AND WE HELPED SET UP WHERE YOU CAN PULL OUR EVC. WE HELPED INVEST IN THAT TIA SO THAT WE COULD HELP FACILITATE THE PROCESS A LITTLE QUICKER BECAUSE THEY HAD US 20 YEARS DOWN THE ROAD. AND SO IT'S LIKE, NO, WE NEED TO GET THIS MOVED UP THE LADDER BECAUSE IT IS A PROBLEM. WE HAVE BIG RETAILERS THAT TELL US THEY'RE NOT COMING HERE BECAUSE OF THAT INTERSECTION. AND WE'RE LIKE, WELL, WE BETTER FIX THIS INTERSECTION SO THAT WE SAY SO THAT IS BECOME I MEAN, AGAIN, WE WE IT'S DIFFICULT TO MOVE THAT ARM. SO WE TALKED ABOUT ONE AND TWO. LET'S TALK ABOUT THREE AND FOUR. AND AGAIN WE'RE NOT GOING TO HAVE ALL THE ANSWERS TONIGHT. BUT THESE ARE THINGS THAT WE'RE PONDERING AND THAT I WANT YOU ALL TO PONDER AS PART OF THIS PROCESS. AGAIN WE MAY NOT HAVE ALL THE ANSWERS, BUT WE WILL HAVE SOMETHING THAT HOPEFULLY WE WILL ALL BE PROUD OF AT THE END OF THIS. SO WITHOUT INCREASING THE TOTAL BUDGET, WHERE MIGHT WE MAINTAIN FUNDING WE ALLOCATE FOR GREATER IMPACT? AGAIN, THERE MAY BE NO ANSWERS TO THIS. THERE'S NO RIGHT ANSWER OR WRONG ANSWER. IT'S JUST THINGS THAT IF IT'S SOMETHING THAT YOU HAVE ALREADY IN YOUR THOUGHTS, WE'D LIKE TO KNOW. I THINK WE NEED TO GO AHEAD AND DO LIKE WE'RE DOING RIGHT NOW. FOR RIGHT NOW, THE FUTURE MAY BE A LITTLE DIFFERENT, BUT WE HAVE TO MEET. EACH NEED BECOMES BEFORE US RIGHT NOW, AND IF IT'S A PROJECT THAT WE CAN HANDLE, GREAT. IF IT'S NOT GREAT, YOU KNOW, GOING DOWN THE ROAD WITH IT. BUT I DON'T THINK WE HAVE THE KIND OF BUDGET THAT WOULD STAND A LOT OF MONEY PUT INTO SOME SPECIFIC DEAL. YEAH. I THINK IF WE'RE FOCUSING ON OUR SITE READINESS WITH, YOU KNOW, 
          [00:40:11]
ANY BUDGET CHANGES WE DO THAT WILL GO A LONG WAY IN GROWING THE FUNDING DOWN THE ROAD BECAUSE LIKE, WE'VE KIND OF ALL AGREED LIKE THAT'S THE THAT'S THE FOUNDATIONAL THING. IF WE DON'T HAVE THAT READY, THEN THE REST OF THIS DOESN'T MATTER AS MUCH. SO I'D BE IF YOU KNOW, THAT'S GREATER IMPACT DOWN THE ROAD. BUT I THINK IT'S THE KEY TO OPENING IT UP. SO SHOULD FUTURE BUDGETS. THINKING ABOUT YOUR FUTURE BUDGET AND HOW IT ALIGNS WITH THIS STRATEGIC PLAN? ARE THERE ANY SPECIFIC INDUSTRIES, SITES, CORRIDORS? OBVIOUSLY, I'VE TALKED TO HILLARY ABOUT SOME OF THE SITES THAT YOU ALL HAVE LOOKED AT, BUT ANYTHING YOU WANT TO TELL US TONIGHT THAT WE SHOULD PAY PARTICULAR INTEREST TO? LIKE, I'LL GIVE YOU A GOOD EXAMPLE OF LUBRICATED CITY, RIGHT? RIGHT. WE WERE WE WORKED AT A CITY THAT REALLY WANTED A HOSPITAL. 
          AND SO, YOU KNOW, WE HEARD THAT FEEDBACK. AND THEN, YOU KNOW, THERE'S ONLY SO MANY HOSPITAL SYSTEMS. SO, YOU KNOW, YOU TALK TO THE BROKERS, YOU FIGURE OUT HOW MUCH LAND THEY NEED. AND AND YOU IDENTIFY SOME SITES, YOU KNOW, YOU DON'T HAVE TO OWN THEM, BUT, YOU KNOW, AT LEAST FOR SALE. AND THEN YOU JUST REACH OUT TO EVERY HOSPITAL SYSTEM AND THEN EVENTUALLY GOT ONE THAT WAS INTERESTED. AND THEY BUILT A HOSPITAL, YOU KNOW, BUT THAT WAS THAT WAS HELPFUL BECAUSE THE DIRECTION WAS VERY CLEAR. HEY, WE WANT A HOSPITAL. IF YOU GIVE HILLARY LIKE TEN THINGS, IT'S LESS CLEAR. YEAH, I THINK THAT'S WHERE WE LOOK AT OUR COMMUNITY AND GO, WE NEED MORE RESTAURANTS. WE NEED ANOTHER GROCERY STORE. WE NEED RETAIL. WE NEED, YOU KNOW, YOU START THINKING ABOUT ALL THOSE THINGS. AND SO HOW DO YOU NARROW THAT DOWN TO, OKAY, LET'S PICK OUT 2 OR 3 THINGS THAT WOULD REALLY BE BENEFICIAL TO OUR COMMUNITY. WELL, IT'S ALSO GOOD I THINK IF YOU UNDERSTAND THE MARKET, LIKE WHO'S BUILDING RIGHT NOW TOO, BECAUSE SOMETIMES YOU CAN SOMEONE CAN SAY, I WANT I'M TRYING TO THINK OF A BUSINESS, YOU KNOW, LIKE TARGET FOR A LONG FOR SEVERAL YEARS, TARGET WASN'T BUILDING. SO YOU COULD SAY YOU WANT TO TARGET ALL DAY LONG, BUT THEY WEREN'T BUILDING. AND NOW THEY'RE BUILDING NOW. 
          BUT BUT YOU KNOW, THERE'S YOU KNOW, IF YOU KNOW WHO THE BIG BOXES ARE BUILDING, THEN AT LEAST, YOU KNOW, USUALLY WHAT I'LL DO IS WHERE ARE THE CLOSEST ONES. AND THEN YOU JUST START DRAWING CIRCLES AND THEN YOU JUST TRY TO MARKET. SO YOU CREATE A TARGET. IS THAT RIGHT? YOU DRAW A CIRCLE. SO LIKE I'LL GET I'LL GIVE YOU A WELL LIKE THERE'S A, THERE'S A CITY I, I WORK. YEAH I GET IT. I'M AN ENGINEER STILL. SO YOU KNOW I DON'T ALWAYS GET ALL THE JOKES, BUT BUT I DON'T KNOW HOW MANY TIMES SOMEONE HAS TOLD ME LIKE, I WANT THIS AND I'LL SHOW THEM LIKE, WELL, THAT STORE IS THREE MILES AWAY. THEY'RE NOT GOING TO BUILD THREE MILES AWAY THAT THEY'RE, YOU KNOW, YOU FIND OUT WHAT THEIR WHAT THEIR GENERAL CIRCLES ARE. AND, YOU KNOW, IF IT'S FIVE MILES OR TEN MILES AND YOU'RE IN THAT ZONE, YOU'RE OUT. RIGHT? WELL, AND ONE THING WE'VE NOTICED TOO. SO SINCE WE'VE GOTTEN ATWOODS, IT SEEMS LIKE THERE'S BEEN THE BUSINESS. 
          THEY'VE HAVE PERKED UP A LITTLE BIT. WOW. THERE'S AN OUTWARDS IN YOUR COMMUNITY, YOU KNOW? SO THEN IT SPARKS A LITTLE MORE INTEREST IN WHAT WE DO. AND SO IT JUST TAKES TO GET A FEW OF THOSE RETAILERS HERE. WELL, IT'S ON THE MAP. WHAT YOU'LL LEARN IS THAT ALL THE RETAILERS ARE USUALLY RUN BY LIKE A FINANCE COMMITTEE. AND, YOU KNOW, I USED TO JOKE ALL THE TIME THAT, YOU KNOW, NO ONE GETS FIRED FOR PUTTING A STORE ON PRESTON ROAD, YOU KNOW, LIKE THEY JUST DON'T. AND SO WHEN THESE COMMITTEES ARE HAVING AN APPROVED STORES, THE LESS RISK THEY HAVE TO TAKE. YEAH THE BETTER. AND SO IF THEY CAN POINT TO ANOTHER STORE OR IF YOU HAPPEN TO HAVE A REALLY I MEAN, 35 IS PROBABLY THE SAME WAY, YOU KNOW, DEPENDING ON WHAT THE BUSINESS IS. BUT WHEN YOU TRY TO GET SOMEONE I WORKED IN LITTLETON FOR A WHILE AND YOU'RE LIKE, HEY, EL DORADO IS A REALLY BUSY ROAD. BUT, YOU KNOW, IT'S, YOU KNOW, DIDN'T HAVE A LOT OF OTHER LIKE, CLOTHING RETAIL STORES. AND SO THAT'S THAT'S HARD TO CONVINCE THEM BECAUSE THEY GO TO THOSE COMMITTEES AND THEY KNOW THEY'RE TAKING A RISK, YOU KNOW, IS IT GOING TO BE SUCCESSFUL OR NOT. AND THAT'S WHY THERE WILL BE A SECTION IN THE DOCUMENT THAT'S DEDICATED TO YOUR DEMOGRAPHICS, SO THAT ALL OF THIS LIVES IN REALITY. AND THOSE ARE EVER CHANGING, WHICH IS THIS IS WHY IT'S A 3 TO 5 YEAR PLAN, BECAUSE AS WE KNOW, THINGS LIKE COVID HAPPEN AND THEN IT DISRUPTS THINGS. IT DISRUPTED OUR ENTIRE OFFICE MARKET. YOU KNOW, PEOPLE STILL TALK ABOUT MALLS. THOSE ARE NEVER GOING TO BE BUILT ANYMORE. 
          THEY'RE LITERALLY BLOWING THEM UP AND TURNING THEM INTO LIFESTYLE CENTERS. SO THIS IS A RAPIDLY CHANGING LANDSCAPE. BUT IF YOU HAVE THE REALITY OF ALVARADO AT THE BEGINNING OF ANYTHING OF THE DISCUSSION OF THE PLAN, THEN EVERYONE AGAIN IS ON THE SAME PAGE. YOU KNOW, YOUR YOUR AGE, YOUR INCOME, ALL OF THOSE THINGS ARE DECISIONS ARE OR WHAT DECISION MAKERS AND FINANCE COMMITTEES LOOK AT. AND SO YOUR CITIZENS COULD SAY ALL THE TIME THEY WANT A TRADER 
          [00:45:01]
JOE'S, BUT IT IS OUR JOB TO SAY, YOU KNOW WHAT THE REALITY IS THAT WILL NOT WORK IN OUR COMMUNITY. YEAH. IT JUST AND I MEAN, IT JUST DOESN'T. AND A LOT OF PLACES REALLY. OKAY. SO DID I DID WE EXHAUST THAT SLIDE. ARE YOU OKAY TO MOVE ON OKAY. I JUST WANT TO BE MINDFUL OF THE TIME TOO. SO WE LOOKED AT I ASKED HILLARY TO GIVE ME AN EXPORT OF YOUR MAJOR REVENUE GENERATORS. THAT'S REALLY IMPORTANT TO THIS DISCUSSION. OBVIOUSLY SOMETHING THAT HILLARY LOOKS AT AND MIGHT NOT SOMETHING THAT YOU GUYS LOOK AT ALL THE TIME. IT'S SOMETHING WE WANT TO KNOW BECAUSE AS ONE OF YOUR GOALS IN THIS PLAN HAS TO BE BUSINESS RETENTION, BECAUSE IT'S THE LOW HANGING FRUIT, IN MY OPINION. THERE ARE PEOPLE HERE ARE READY, ALREADY INVESTED IN ALVARADO, AND GOD FORBID THEY DECIDE OR GET COURTED BY ANOTHER EDC TO GO SOMEWHERE ELSE. SO IDENTIFYING THEM, KNOWING WHO THEY ARE IS REALLY CRUCIAL. SO THAT PART OF WHAT WE WILL, WE WILL ALWAYS RECOMMEND TO ANYBODY IS, AGAIN, LOW HANGING FRUIT IS TO CHECK IN WITH THESE PEOPLE AND ENCORE AND ATMOS THAT'S THOSE ARE YOUR YOUR ONE OF YOUR TOP. AND THEY'RE REALLY HARD TO TO DEVELOP A RELATIONSHIP WITH. BUT IT'S REALLY EASY. OR TO DEVELOP A RELATIONSHIP WITH ATWOOD WHICH YOU'VE ALREADY DONE. AND, AND YOU KNOW, TO CONTINUE THAT IT'S A CHECK IN. IT'S A PHONE CALL. IT'S AN EMAIL. IT'S A LUNCH WITH, YOU KNOW, YOU AND HILLARY MAYBE. AND IT'S A HEY, HOW ARE YOU DOING? HOW, HOW, HOW IS YOUR HOW IS YOUR EXPERIENCE BEEN THUS FAR? SOMETHING THAT WE HIGHLY RECOMMEND THAT IT'S JUST LIKE ANYBODY, YOU ALL ARE A BUSINESS. YOU AS A BUSINESS, AS A DRY CLEANER, AS AN AUTO REPAIR DEALER, SHOULD KNOW WHO YOUR CUSTOMERS ARE. AND YOU, I BELIEVE, SHOULD SEND THEM BIRTHDAY CARDS AND YOU SHOULD KNOW THEIR WHO THEIR WIFE'S NAME IS AND THEIR DOG AND THEIR CHILDREN. BECAUSE IF THEY'RE THE ONES PAYING MOST OF YOUR BILLS, THAT'S CRUCIALLY IMPORTANT. A LOT OF PEOPLE DON'T KNOW THAT. I DON'T MEAN EDC'S DON'T KNOW THAT. I JUST MEAN A LOT OF PEOPLE DON'T KNOW THAT. AND I THINK IT'S JUST A IT'S VIABILITY. IT'S SUSTAINABILITY FOR YOU ALL. SO IT WAS JUST SOMETHING THAT WE'RE INTERESTED IN. AMAZON, OBVIOUSLY WITH COVID EVERYONE STARTED ONLINE SHOPPING. AND SO THAT'S A THAT'S A WIN FOR YOU ALL BECAUSE AGAIN YOU'RE NOT GOING TO DEVELOP A RELATIONSHIP WITH AMAZON. THAT'S FINE. BUT THESE TYPE OF THINGS ARE SOMETHING THAT YOU KNOW WE WANT TO KNOW AND LOOK AT. AND THEN WE CAN SAY OKAY, WELL MAYBE IT'S IMPORTANT FOR US. THE PLAN TO ADDRESS THINGS LIKE DOWNTOWN AND SMALL BUSINESSES AND THOSE RELATIONSHIPS THAT SOMETIMES HAVE LONG TERM REWARDS AND ROI FOR YOU VERSUS THESE GUYS. YOU DON'T CONTROL YOUR DESTINY A LOT OF TIME WITH THE ENCORE AND THE ATMOSPHERES OF THE WORLD, AND CERTAINLY THE MCDONALD'S, BUT IT'S GOOD TO KNOW WHO THEY ARE. SO ANY QUESTIONS, ANY COMMENTS ABOUT THOSE? JASON? OKAY. YOU KNOW, WHEN YOU SIT HERE AND LOOK AT STUFF, YOU KNOW, YOU WERE TALKING ABOUT 67, 35 AND THEN YOU WERE TALKING ABOUT WHERE LOCATIONS ARE. IT'S LIKE WHEN YOU SEE ALL THE LIKE, YOU KNOW, THE FUEL, CONVENIENCE AND HIGHWAY. YOU KNOW, IT'S LIKE, HAVE YOU MADE A CALL TO BUCKY'S, YOU KNOW, LIKE, I MEAN, THEY'RE PROBABLY LIKE, I FIGURED YOU HAD I MEAN, YOU KNOW, GOING TO PUT ONE NOW BECAUSE THERE'S ONE IN HILLSBORO. YEAH, THERE'S ONE IN RADIUS. BUT THAT MEASUREMENT BUT THAT'S PROBABLY LIKE THE THAT'S PROBABLY LIKE THE, THE BIGGEST HIGHWAY USER. RIGHT. I MEAN, I MEAN BY FAR SO. WELL I WENT IN I WENT INTO AND I ASKED THEM, I GO TELL ME WHERE YOU GUYS ARE AT ON, YOU KNOW, HOW BUSY ARE YOU COMPARED TO ALL THE OTHER CUTS. AND HE TOLD ME OUT OF, OUT OF HOW MANY STORES ARE IN THE REGION THAT THIS IS LIKE THE NUMBER NINE PRODUCER OF ALL THE CUTS IN OUR REGION. AND SO THEY ARE EXTREMELY BUSY TO BE ONE OF THEIR I THINK, I THINK THEY SAID IT IN THEIR TOP TEN IN THIS REGION BECAUSE OF THEIR LOCATION. YEAH. AND IT'S EXACTLY THOSE TRUCKS IN AND LOCATION IS GREAT. SO BUT WE'RE STILL RUNNING BACK INTO THE SAME PROBLEM. EXACTLY. WE IF WE WANT TO MOVE ANYTHING UP, WE HAVE TO GET THE TRAFFIC MOVING. 
          WE DO. AND AND AND THAT'S GOING TO BE, YOU KNOW, TO JERRY'S POINT. WELL, INSTEAD OF FIXING IT HERE AND EXPANDING, YOU KNOW, THEY RUN AROUND US AND BECAUSE THEY'RE GOING TO BUY LAND AND AND HOW MANY OF US LOOK FOR OTHER ROUTES TO GET AWAY FROM 67 AND 35? JUST BECAUSE WE LIVE HERE, WE FIND WAYS TO GET AROUND IT. YOU KNOW, THERE'S A BACK ROAD I GOT TO GET AROUND, YOU KNOW, BECAUSE IF THE TRAFFIC IS BACKED UP ALL THE WAY WEST ON ON 67, IT'S BECAUSE SOMETIMES IT GOES 604 YEAH, YEAH, EXACTLY. AND I GO BY HIS HOUSE. I'M GOING TO GO 3136 I'M GOING TO DROP WAY DOWN, YOU KNOW, AND IT'S JUST LIKE, YES, BUT BUT WE'RE, WE'VE GOT THE PEOPLE THEY'RE NOT TRYING TO GET AROUND. THEY'RE JUST TRYING TO GET THROUGH. AND WE NEED TO BE ABLE TO MAKE THAT ACCESSIBLE. IF THEY GO, HEY, THIS IS THIS IS EASY ENOUGH TO GO THROUGH. 
          AND THEN THEY'RE NOT STRESSED JUST TO GET THROUGH HERE. THEY CAN DRIVE BY AND GO, HOLD IT A MINUTE. THEY GOT SOMETHING NEW COMING UP. YOU'VE GOT SOME OTHER THINGS AND THEY'LL STOP 
          [00:50:01]
AND PULL OFF KNOWING THEY CAN GET OFF AND GET BACK ON. AND I KNOW AND WE'VE DONE WE'VE BEEN WORKING ON A COMPREHENSIVE PLAN AS FAR AS A MASTER PLAN. AND IN THAT HAS THE BYPASSES. IT HAS THOSE THINGS TO ALLEVIATE SOME OF THE TRAFFIC HERE. AND IT'S BEEN AND I'VE SAT IN THOSE MEETINGS AND IT'S JUST LIKE, WOW, THIS ALL MAKES SENSE. BUT AGAIN, YOU HAVE TO GET THE IMPLEMENTATION TO DO. AND MY DEAL WAS TO COME UP WITH SOMETHING SOUTH THAT WAY. YEAH. 
          YEAH. AS, AS, AS A, AS A QTY OF A 7-ELEVEN ANYTHING. POOR PEOPLE. OFF THE TRACK, OFF OFF THE HIGHWAY FROM SOME POINT. BUT I DON'T KNOW IF YOU COME THROUGH BECAUSE IT'S SO CROWDED IN THERE. BUT NOBODY THEY DIDN'T THINK THAT WAS A GOOD IDEA. BUT LOOK AT THE TRAFFIC AT 2:00, 2:00 IN THE AFTERNOON. YEAH. WHO HAS TO BACK UP 2:00 IN THE AFTERNOON, BUT APPARATUS. 
          BUT YOU CAN SPOT YOU CAN YOU CAN STOP IN RACE TRACK OF 7-ELEVEN, GET YOU A HOT DOG, GET YOUR GAS. HILLSBOROUGH. NOW YOU GOT THE TRAFFIC TO THIN OUT. DON'T WORRY ABOUT BUCKETS AT TWO IN THE MORNING. BUCKETS. YOU KNOW, YOU TELL THE HIGHWAY DEPARTMENT TO TAKE SOME OF THAT $90 BILLION YOU'RE SPENDING OVER ON I-30. GIVE IT TO US. DON'T BRING THAT UP. BUT IT'S GOING TO BE FIXING IN 2030. YEAH. SO IS THERE A WAY I IS THERE A WAY THAT WE'RE NOT ALREADY WORKING WITH TXDOT TO GET EVEN HIGHER ON THE LIST FOR THE OVERPASS ON 67 AND 35? WE WE HAVE OUR MONTHLY MEETINGS WITH THEM, WHICH ARE HELPFUL. THEY HAVE BEEN BENEFICIAL. 
          ANOTHER IS AT SOME POINT I AND I, I'M CURIOUS TO HEAR WHAT OUR ENGINEER HERE HAS TO SAY, BUT I THINK AT SOME POINT A PARTNERSHIP WITH A BUSINESS MIGHT PUT THAT PRESSURE ON THEM. 
          WHAT DO YOU THINK? YEAH, I MEAN, I, I CALL TEXTILE AN UNMOVABLE OBJECT. I MEAN, I USUALLY SAY I'M PRETTY PERSISTENT. SO SOMETIMES I JOKE I'M AN IRRESISTIBLE FORCE, BUT LIKE, TEXTILE IS TOUGH. I MEAN, TEXTILE IS FAST. IF IT'S TEN YEARS, THAT'S FAST. OKAY? I MEAN, JUST GIVE YOU PERSPECTIVE. I MEAN, I'VE VERY FAMILIAR, YOU KNOW, YOU'VE PROBABLY SEEN US 380 UP ON THE NORTH SIDE. I MEAN, I WAS LOOKING AT PLANS AT A CITY FOR 380 EXPANSION, 90% PLANS IN 2015. THEY JUST OPENED UP ALL THE LANES, YOU KNOW, LIKE, AND, YOU KNOW, I DID FOR 23 THROUGH THE TOWN AND 720 AND IT'S ALWAYS TEN YEARS. I MEAN ALWAYS THEY JUST IN THEIR DEFENSE THEY HAVE FUNDING AND ENVIRONMENTAL AND EVERYTHING. I MEAN, ONLY THE ONLY TIME I'VE SEEN HIM GO FASTER IS, YOU KNOW, WHEN THEY TURN IT INTO A TOLL PROJECT OR SOME KIND OF TOLL FUNDING OR. I MEAN, I GUESS IF YOU COULD GET THE GOVERNOR TO MAKE IT A PRIORITY, MAYBE, YOU KNOW, BUT GIVE HIM A CALL, THOUGH. WE SAT DOWN WITH WITH TED CRUZ'S REPRESENTATIVE, AND HE JUST LOOKED AT IT AS LIKE, YEAH, RIGHT. THEY YOU YOU TALKED ABOUT MAYBE SOMETIMES HOW IT'S HARD TO GET STAFF TO DO STUFF IN ALVARADO. THEY FEEL THE SAME WAY ABOUT TXDOT. YEAH. 
          YOU KNOW, IT'S LIKE, HEY, CAN YOU GO TELL THAT STAFF THEY NEED TO GET THAT PLAN DONE FASTER? AND SOMETIMES YOU'RE LIKE, YOU MIGHT TRY AND SOMETIMES IT WORKS, SOMETIMES IT DOESN'T. I THINK THAT'S HOW THEY FEEL ABOUT DEALING WITH TXDOT. IT'S A BUREAUCRACY, RIGHT? I MEAN, THE ONLY OTHER TIME I'VE SEEN IT IN KIND OF LIKE HILLARY MENTIONED IT, I'VE SEEN IT GO PRETTY FAST. SO LIKE WHEN IKEA FIRST STARTED BUILDING, LIKE SUDDENLY YOU'LL SEE THESE LIKE NEW OVERPASSES BEING BUILT AND THESE NEW RAMPS AND, YOU KNOW, I MEAN, IT'S I MEAN, SO I DON'T KNOW WHO THEY KNOW, BUT AND, YOU KNOW, EVEN THE BUCKY'S I LOOK AT AT HILLSBORO, THAT'S A REALLY UNUSUAL LOCATION BECAUSE IT'S NOT EVEN ON THE SERVICE ROAD. 
          RIGHT. YOU KNOW, BUT BUT YOU CAN SEE WHERE I DON'T KNOW IF IT WAS ALREADY THERE OR NOT. 
          I'M NOT AS FAMILIAR WITH THE AREA, BUT THEY BUILT A WHOLE OFF RAMP, YOU KNOW, COMING RIGHT IN KIND OF KIND OF RIGHT INTO HIM. SO BUCKY'S PROBABLY HAS SOME PULL TOO. BUT, YOU KNOW, I WAS LOOKING AT I YOU SAID THE BUCKY'S TOO FAR, BUT, YOU KNOW, THERE'S TWO UP NORTH THAT HAVE THE SAME KIND OF DISTANCE, YOU KNOW, BASICALLY IN DENTON AND THEN A LITTLE FURTHER, YOU KNOW, BUT SO YOU NEVER KNOW. AND IN 114. YEAH, BUT BUCKY'S WAS GONE. THEY WERE LOOKING TO PUT IT. THEY SAID HALFWAY. YEAH. BETWEEN TEMPLE I THINK IT IS. AND 114. YEAH. IT WAS HALFWAY. YEAH. I DON'T CARE WHAT YOU SAY. YEAH. AND THERE WAS AND THERE WAS A POINT WHERE BUCKY'S WAS ACTUALLY GOING TO PULL THE PLUG ON HILLSBORO, AND WE WERE LIKE, YES. AND HILLSBORO SAID, NO, WE'LL LET YOU DO WHATEVER YOU WANT. HILLSBORO IS SMART. YOU KNOW, SOME YOU KNOW, SOME CITIES ARE UNCOMFORTABLE WITH INCENTIVES. I'LL TELL YOU, I'LL TELL YOU, BUCKY, INCENTIVES ARE LIKE 50% FOR QUITE A WHILE. AND THAT'S THAT'S THE DEAL THEY GET. 
          THERE'S THERE'S NO YOUR POLITICIAN IS. YEAH YEAH YEAH YEAH YEAH I'M GOING TO TELL YOU RIGHT NOW THEY, THEY CAN PUT SOME PULL TO THEM IF THEY REALLY WANT TO. AND I'VE SEEN IT HAPPEN MANY A TIMES. OKAY. WE'RE GOING TO KEEP GOING. SO WHAT WE LOOKED AT PRIMARILY IS 
          [00:55:01]
SOMETHING THAT WE'RE PASSIONATE ABOUT IS YOUR REVENUE RESILIENCE AS PART OF THE STRATEGIC PLAN. SO WHAT WE'VE LOOKED AT FROM YOUR TAXPAYERS IS A SIGNIFICANT SHARE OF YOUR REVENUE COMES FROM ENTITIES THAT ARE EITHER NON-LOCAL, NON-EXPENDABLE OR LOCATION DEPENDENT RATHER THAN COMMUNITY DEPENDENT. SO WHAT THAT TELLS ME, AND BASED ON THE TEXT CONVERSATION THAT WE JUST HAD, THAT WHAT I WOULD RECOMMEND IS THAT YOU'VE MENTIONED IT A COUPLE TIMES IS THE DOWNTOWN, YOU KNOW, CONTROL WHAT YOU CAN RIGHT NOW, RECOGNIZING THAT SOMETHING ALONG 35 AND 67TH MAY BE FURTHER DOWN THE LINE. YOU CAN STILL PLAN FOR IT, BUT YOU IT'S IMPORTANT TO HAVE THOSE QUICK WINS AND THOSE THOSE SHORT TERM IN THE NEAR FUTURE. 
          SO A GOAL EXAMPLE, YOU KNOW, BASED ON THE DATA THAT WE ANALYZE POTENTIALLY WOULD BE PROTECT AND STABILIZE THE CITY'S TOP REVENUE GENERATING EMPLOYERS AND TAXPAYERS THROUGH PROACTIVE COMMUNICATION INFRASTRUCTURE RELIABILITY AND LAND USE COMPATIBILITY. THAT'S JUST AN EXAMPLE OF A GOAL THAT YOU MIGHT SEE IN A AND A SDC STRATEGIC STRATEGIC PLAN LIKE THIS ONE. SO AN ACTION ITEM IS ANNUAL CHECK INS WITH THE TOP TAXPAYERS LIKE WE TALKED ABOUT. 
          AND THAT'S PROACTIVE. THAT'S BEING OFFENSIVE NOT DEFENSIVE. WE LIKE THAT. WE WANT THAT TO BE PART OF THE PLAN. AND THEN, YOU KNOW FROM AN INCENTIVE STANDPOINT AND REVENUE RESILIENCE YOU KNOW DOES THIS SOMETHING THAT YOU ALL SHOULD BE ACTIVELY ASKING YOURSELVES. 
          AND I KNOW HILLARY DOES A GOOD JOB OF THIS IS DOES THIS PROJECT IMPROVE, STABILIZE OR DIVERSIFY OUR TAX TOP PAYER PROFILE? SO WHEN ANYBODY'S ASKING YOU FOR MONEY AND INCENTIVES, THERE'S A CHECKLIST. YOU KNOW, I KNOW YOU ALL ARE UTILIZING SOME OF THAT ALREADY. 
          BUT IT IS IMPORTANT TO SORT OF KEEP THAT LENS FOCUSED AT THE CHAMBER. BEFORE I GOT THERE, THEY SPENT A LOT OF TIME AND MONEY AND RESOURCES ON THINGS THAT DIDN'T DIRECTLY BENEFIT YOUR MEMBERS, THE MEMBERS. THE CHAMBER IS LIKE A COUNTRY CLUB, RIGHT? YOU PAY A MEMBERSHIP DUE AND YOU KIND OF GET GET OUT OF IT WHAT YOU PUT INTO IT. IT'S A LITTLE BIT LIKE THIS TOO. YOU HAVE TO CONSTANTLY BE ASKING YOURSELF, YOU KNOW, HOW ARE WE SERVING ALVARADO THE BEST? AND SO, YES, SO I'M GOING TO KEEP GOING UNLESS ANYBODY HAS A COMMENT. SO GETTING GETTING INTO THE NITTY GRITTY HERE, WE ASKED TEN PRE-WORKSHOP QUESTIONS. ONE, SOME OF THOSE EXAMPLES. WELL, WHAT SHOULD ALVARADO EDC BE BEST BE KNOWN FOR? WHAT TYPES OF PROJECTS SHOULD WE ACTIVELY PURSUE WHICH WE SHOULD SAY NO TO? SO WE RECEIVED THREE RESPONSES. SO I SAID AGAIN, THANK YOU FOR THAT. AND THAT WAS THE PURPOSE OF THE WHAT DO YOU THINK YOU INDIVIDUALLY. BUT RIGHT NOW AND I'M GOING TO GIVE YOU A BREAK BEFORE WE GET INTO IT IS WHAT DO WE AGREE ON. AGAIN, YOU CAN ALWAYS TELL US INDIVIDUALLY AS PART OF THIS PROCESS WHAT YOU BELIEVE. BUT IT IS OUR JOB. AND SOMETIMES THAT'S DIFFICULT IS TO MAKE SURE THAT EVERYONE'S ON THE SAME PAGE. SO WHAT WE HAVE, WHAT WE HAVE HEARD THUS FAR BEFORE WE GET INTO THE MENTIMETER, THERE IS A STRONG EMPHASIS ON REDEVELOPMENT AND REINVESTMENT, PARTICULARLY IN THE DOWNTOWN. YOU'VE ALREADY ESTABLISHED THAT TONIGHT, EXISTING PROPERTIES AND LOCAL BUSINESSES, YOU HAVE A PASSION FOR THE LOCAL BUSINESSES. THAT'S AWESOME. LAND AVAILABILITY AND FUNDING CAPACITY. WE'VE MENTIONED THAT TONIGHT SOME OF THE BIGGEST CONSTRAINTS EDC DOLLARS VIEWED AS MOST EFFECTIVE WHEN ADMINISTERED LOCALLY. YOU GUYS ARE PASSIONATE ABOUT THAT, INCLUDING LAND ACQUISITION, REDEVELOPMENT AND BUSINESS SUPPORT, ATTRACTION, RETENTION, REDEVELOPMENT. THEY ALL MATTER. BUT REDEVELOPMENT APPEARS TO BE THE MOST INTENTIONAL NEAR-TERM FOCUS, SO THAT WILL BE ONE OF THE PRIORITIES HOPEFULLY THAT COMES OUT OF THIS PLAN. YOU KNOW, BASED ON WHAT YOU TELL US AND WHAT YOUR STAKEHOLDERS TELL US. SO THERE'S SOME INCONSISTENCIES, WHICH WE WILL. IT IS OUR JOB TO SORT OF FLESH OUT IN THIS PROCESS AND HOW PROJECTS ARE PRIORITIZED. SO IT'S A PLACEMAKING, YOU KNOW, MURALS SORT OF LIKE THAT SOFT SIDE. LIKE I SAID, INTRINSIC THE THE MARKETING RIGHT, VERSUS DIRECT BUSINESS INCENTIVES. I'M GOING TO GIVE YOU MONEY, I'M GOING TO GIVE YOU A CHECK. 
          YOU'RE GOING TO GO BUILD THIS BUILDING OR BRING THIS BUSINESS IN AND YOU'RE GOING TO OPEN THE DOORS AND WE'RE GOING TO SEE JOBS AND SALES TAX COMING RIGHT IN. I BELIEVE IN BOTH. I BELIEVE IN AND IN BEING ABLE TO DO BOTH AND BEING ABLE TO PRIORITIZE THOSE PROJECTS. BUT YOU'VE DONE A GREAT JOB SO FAR IN THE DOWNTOWN. YOU KNOW, YOU ARE CREATING SOME REASON FOR PEOPLE TO DRIVE TO ALVARADO. THEY'RE GOING TO COME FOR UNIQUENESS, UNIQUE BUSINESSES, UNIQUE PRETTY MURALS TO STAND IN FRONT OF WHERE WE LIVE IN A VERY INSTAGRAM CULTURE. AND THAT'S JUST PART OF IT. SO IF THERE'S SOMETHING PRETTY, THERE'S GOING TO BE SOME SOCIAL MEDIA PERSON STANDING IN FRONT OF IT AND TAGGING ALVARADO. THAT'S A GOOD THING FOR YOU GUYS ULTIMATELY. SO THERE THE THE THREE RESPONSES. THERE IS A GENERAL, GENERAL PHILOSOPHICAL 
          [01:00:04]
ALIGNMENT. THAT'S GREAT. THEY MUST BE TESTED AND REFINED WITH THE FULL BOARD. SO IT'S YOUR PLAN. AND THEN WE JUST WANT TO CONFIRM THE PRIORITIES AND IF THERE'S ANY DIFFERENCES AND BUILD SHARED DIRECTION. SO ONE OF OUR ONE OF OUR THINGS THAT WE WANT TO CLARIFY TONIGHT IS DOES THIS STRATEGIC PLAN, IT HAS TO SUPPORT THE COMPREHENSIVE PLAN. AS YOU MENTIONED, MARK, YOU HAVE ALREADY GIVEN THE COMMUNITY HAS ALREADY GIVEN THEIR THEIR OPINIONS AND SET SOME EXPECTATION. SO WE HAVE TO DECIDE, YOU KNOW, HOW MUCH THIS PLAN, YOUR PLAN ALIGNS WITH THE COMP PLAN. YOU KNOW I HAVE MY THOUGHTS ABOUT IT, BUT WE WANT TO HEAR YOURS TOO. SO YOU HAVE SOME OPTIONS. IT'S OBVIOUSLY ACTIVELY DEVELOPING COMP PLAN. 
          IT'S NOT DONE YET. IT WOULD BE GREAT IF IT WAS DONE, BUT IT NEVER WORKS THAT WAY. YOU KNOW YOU GUYS ALREADY KNOW LONG TERM GOALS. LAND USE, IT'S THEIR CITIES. IT'S THE CITIES. SO THE GOOD GOOD TO DIFFERENTIATE CITIES GUIDING POLICY FRAMEWORK. YOU'RE THE CITY'S ECONOMIC DEVELOPMENT PARTNER. AND SO YOU HAVE AN OPPORTUNITY TO DO INTENTIONALLY ALIGN WITH THIS COMP PLAN OR NOT. I WOULD SUGGEST IT OBVIOUSLY, BUT THERE'S DIFFERENT WAYS YOU CAN GO ABOUT THAT. AND SO HERE ARE SOME OF THE OPTIONS THAT I'D LIKE YOU TO CONSIDER TONIGHT. 
          SO ONE WOULD BE TO FULLY ALIGN WITH THE CITY COMPLETELY FULLY ALIGNED WITH IT. YOU ADOPT THE CITY'S VISION AND MESSAGING, NO SEPARATE EDC TAGLINE OR MISSION. YOU ARE BASICALLY FUNCTION AS AN IMPLEMENTATION ARM OF THE CITY'S GOAL. OPTION TWO SHARED VISION. BUT YOU HAVE A DISTINCT EDC MISSION. CITY VISION REMAINS PRIMARY. EDC ADOPTS A CONCISE MISSION STATEMENT AND OR TAGLINE. MESSAGING TRANSLATES THE COMP COMPREHENSIVE PLAN INTO ECONOMIC ACTION AND THEN THREE DISTINCT BUT ALIGNED EDC IDENTITY. ANYBODY WANT TO GIVE THEIR FEELINGS ABOUT THESE OPTIONS? IT JUST DEPENDS ON WHAT THE CITY'S MISSION IS AND IS THAT MADE? I COULDN'T I WAS ON THE WEBSITE, THE COMP PLAN WEBSITE. HAS THAT BEEN FLUSHED OUT FROM A STAFF STANDPOINT? I AS YOU KNOW, I CONTACTED THE CONSULTANT TO TRY TO GET SOME CLARIFICATION ON THAT IS YES, IT HAS BEEN. I DON'T REMEMBER IT OFF THE TOP OF MY HEAD. I'D HAVE TO TAKE A LOOK, BUT IT IS IN THERE IN IN THE DRAFT PLAN, WHICH I JUST DON'T REMEMBER THE DETAILS. SO WE CAN TAKE A LOOK AT THAT. AND YOU LOOK AT OPTION TWO WHERE YOU'RE STILL YOU'RE SOMEWHAT STILL ALONG WITH THAT OPTION ONE, BUT YOU'RE STILL YOU KIND OF CREATE A LITTLE BIT OF YOUR OWN IDENTITY. AND SO WHENEVER YOU'RE LUCKY, YOUR MESSAGING TRANSLATES THE COMPREHENSIVE PLAN INTO ECONOMIC ACTION. THAT SHOULD BE WHAT OUR JOB IS. THAT SHOULD BE WHAT WE DO. AND SO THAT'S WHERE I THINK THAT OPTION THREE THEN WE'VE GONE ROGUE. SO I JUST YOU KNOW. YEAH, I MEAN I THINK OVERALL I MEAN IF WE'RE NUMBER ONE, THAT'S REALLY ONLY AN OPTION FOR ME IF WE AS A GROUP ALREADY ALIGN WITH THAT VISION. OPTION TWO I AGREE, MAKES MOST SENSE IN THAT WE'RE STILL DISTINCT AND WE'RE NOT ABDICATING OUR OWN ROLE BY BEING NUMBER ONE. AND WE'RE ALSO NOT GOING ROGUE BY BEING OPTION THREE. BUT IT REALLY JUST DEPENDS ON WHAT THE CITY'S VISION IS, IS TO KNOW YOU CAN'T HAVE A BIG VISION ON SMALL BUSINESS, RIGHT? CORRECT. WE GOT TO WORK ALONG WHERE WE ARE AND WE'VE GOT DECIDE HOW WE WANT TO SPEND THAT MONEY. AND AS WE GROW AND AS WE BUILD OUR FUND, THEN SOME OF THESE OTHER THINGS SHOULD BE TAKEN INTO ACCOUNT. YOU KNOW, WE DON'T WE DON'T HAVE THE KIND OF MONEY THAT IT WOULD TAKE TO DO A LOT OF OTHER THINGS. AND WE NEED TO REALIZE THAT. AND YEAH, KEEP DRINKING ALONG TOWARD THAT AND SOMEDAY WE'LL BE BIG ENOUGH TO DO THAT. YEAH. I MEAN, WHEN YOU WORK WITH THE CITY, YOU CAN BE PARTNERS, RIGHT? AND THEIR AND THEIR AND THEIR BUDGET IS BIGGER. AND THEY ALSO HAVE A WATER AND SEWER UTILITY. SO YOU KNOW ALL THAT WHEN WE TALK ABOUT SITE READINESS, YOU KNOW YOU NEED THE CITY AS A PARTNER. YEAH. YOU KNOW WE'VE DONE A LOT OF IN CITIES. WE'VE DONE DOWNTOWN GRANTS WHERE THE EDC PUTS A PORTION IN AND THE CITY PUTS A PORTION IN. WE'VE DONE THAT AS WELL. AND SO AND I'M HAPPY DOING THAT. IT'S GREAT BECAUSE, YOU KNOW, YOU PUT 50% IN THEY PUT 50% IN. YOU JUST GOT 100% PROFIT OR NOT PROFIT 100% MORE TOWARDS YOUR GOALS. RIGHT. YEAH. SO AND THAT'S THAT PARTNERSHIP THAT YOU HAVE TO WORK BECAUSE IT'S COMING OUT OF THE CITY BUDGET ANYWAY. RIGHT. BUT EXACTLY. YEAH. SO IT'S GOING TO DO WHAT HE'S GOING TO DO REGARDLESS OF WHAT WE DO. BUT PARTNERSHIPS ARE IMPORTANT RIGHT? I MEAN, YOU KNOW, WE WERE TALKING ABOUT, YOU KNOW, TEXDOT, YOU KNOW, ARE YOU ARE YOU PARTNERS WITH YOUR COUNTY, YOU KNOW, BECAUSE, YOU KNOW, I WAS THINKING AFTER YOU WERE TALKING ABOUT 35 IN DENTON COUNTY, YOU KNOW, THEY REALLY TAKE THE LEAD ON TRANSPORTATION. 
          I MEAN, THEY THEY ACTUALLY HAVE A TRANSPORTATION CONSULTANT THAT THEY USE THAT KIND OF 
          [01:05:05]
KNOWS ALL THE TEXDOT LEVERS. SO I WAS ACTUALLY THINKING ABOUT YOU SAID, HOW COULD YOU GET TEXT TO MOVE FASTER? I PROBABLY TALKED TO THAT TRANSPORTATION CONSULTANT BECAUSE THEY REALLY KNOW TEXDOT VERY WELL. AND I MEAN THIS JOHNSON COUNTY. DO WE HAVE COUNTY THAT WE WORK WITH? COMMISSION IS A GOOD PARTNER. YEAH, MORE THAN THE COMMISSIONER. THE COMMISSIONER A LOT FOR YOU. OKAY. BECAUSE LIKE THE COUNTY SEAT IS THE COUNTY SEAT, BUT KIND OF LOOKS LIKE ALL THE ROADS LEAD TO THE COUNTY SEAT, YOU KNOW? AND SO RELATIONSHIP WITH OUR JUDGE, WITH OUR COUNTY JUDGE. SO MAYBE IT'S LIKE, GIVE CHRIS ON THE PHONE. GET HIM HERE NOW. YES. 
          TALK TO HIM. WELL, I'M ALREADY PROUD OF YOU BECAUSE AS YOUR PAID CONSULTANT, I WOULD HAVE RECOMMENDED OPTION TWO. SO I'M ALREADY PROUD OF YOU. BUT IT IS MY JOB NOT TO TELL YOU. IT IS MY JOB TO LISTEN AND GUIDE YOU. BUT THAT IS ABSOLUTELY WHAT I WOULD RECOMMEND. I DO THINK THAT THE EDC HAS TO ESTABLISH ITS OWN IDENTITY AND ROLE. OF COURSE, BEING ALIGNED WITH THE CITY IS ABSOLUTELY IMPORTANT, BUT I THINK PART OF THIS DOCUMENT, YOU HAVE TO CLEARLY STATE YOUR VISION AND YOUR MISSION SO THAT AGAIN, PEOPLE, PEOPLE KNOW WHO YOU ARE AND WHO YOU WANT TO BE. AWESOME. HELLO. OKAY, I'M GOING TO GIVE YOU ALL A OUR VISION. WELL I KNOW WHAT YOU DO OKAY. AND I THANK YOU I THANK YOU I'M GOING TO GIVE YOU ALL A BREAK IF YOU NEED ONE. 
          AND THEN WE'RE GOING TO GET INTO THIS. THIS IS GOING TO BE THE ONLINE SURVEYING. AND WHY WE DO THIS IS SO THAT EVERYBODY CAN KIND OF INDIVIDUALLY ANSWER. BUT WE COULD START TO GET YOU GUYS MOVING IN THIS SHARED CONSENSUS MAJORITY. AND THEN HILLARY I NEED YOU TO CLICK IT. 
          YEAH. CLICK IT. IF Y'ALL DON'T NEED A BREAK WE CAN KEEP GOING. KEEP GOING OKAY. I'M GOOD. I'M GONNA GET YOU OUT OF HERE SOONER. YOU GO HOME. YOU STILL HAVE AN EXECUTIVE SESSION COMING, RIGHT? NO. I'M GREAT, I'M GOOD. I GOT MY WATER. I'M GOOD. CAN YOU HIT? HILLARY? CAN YOU HIT ESCAPE? OH, IT'S OKAY, IT'S OKAY. AND THEN I'M JUST NOT LISTENING. YOU'RE GOOD, YOU'RE GOOD, BUT NO BREAK. AND THEN I TOOK A BREAK. AND THEN YOU START PRESENTATION. THERE YOU GO. THANK YOU. SO WHAT'S AWESOME ABOUT THIS, LIKE I SAID, IS THAT YOU WILL SEE EVERYONE'S ANSWERS IN REAL TIME. WHAT I LIKE ABOUT IT IS THAT AGAIN, WE START TO ALL OF THIS DOES START TO REFINE OUR THOUGHTS AND PROCESSES FOR THE PLAN. SO IN THREE WORDS OR LESS, WHAT SHOULD ALVARADO EDC BE BEST KNOWN FOR IN THE NEXT FIVE YEARS? GO DOWN AND TALK TO EDC. 
          THEY'LL HATE YOU ALREADY DOWN THERE. OKAY, ONE MORE WORD. THREE WORDS WE NEED TO. HOLLY, WHO WAS OUR LAST? OH. AND SOME OF YOU ARE NOT PARTICIPATING. IS THERE A REASON? WHY DO YOU WANT TO SEND THIS LINK OUT? BECAUSE WE WE NEED EVERYBODY TO ANSWER THESE QUESTIONS. YEAH. 
          OKAY. YOU CONTEMPLATE OKAY. THANK YOU. RESPONSIBLE GROWTH UP THERE. WHICH IS KIND OF A WELL YOU GET ON YOUR PHONE AND THEN EVERYBODY CAN ANSWER INDIVIDUALLY. YOU CAN SEE IT POP UP. YEAH. MY PERSONAL PHONES IN MY VEHICLE BECAUSE I'M NOT GOING TO TAKE A CALL ANYWAY. AND THIS HERE IS JUST BECAUSE IF SOMETHING BLOWS UP THAT I HAVE TO MOVE. OTHER THAN THAT, I'VE BEEN PUTTING THESE PEOPLE OFF SO WELL, WE CAN HAVE HILLARY SEND IT OUT. WHAT? YEAH. 
          OKAY. WHAT? OR JESSICA, YOU CAN TAKE HIS ANSWER AND TYPE IT IN IF HE WANTS. SURE, IF THAT HELPS, BECAUSE YOU'RE POPPING UP A LOT HERE. AND I'M IN FOR THREE WORDS. OF COURSE, WE'RE ALL LOOKING FOR GROWTH HERE. I MEAN, THAT'S WHAT THIS HAS BEEN ABOUT. AND IF WE'VE PUT AN ADJECTIVE IN FRONT OF IT SUCH AS RESPONSIBLE OR SOMETHING, A DIRECTIVE KIND OF THING, WE WANT TO BE ABLE TO MANAGE THE DIRECTION. SO LIMITING US TO ONE WORD, YOU KNOW, YOU'RE GOING TO PRAISE THAT, YOU KNOW, WE'RE AN ADJECTIVE TO IT. GOOD CUSTOMER SERVICE AND SUPPORTED GROWTH I THINK IS THE MAIN THING BECAUSE THOSE ARE THE TWO THINGS THAT YOU HAVE, THOSE THEY WILL LEAD ON TO THE OTHER ONE. AND I WILL TELL YOU, THE DOWNTOWN AREA INTO A RELAXING, BEAUTIFUL PLACE TO DRAW PEOPLE IN. NO, I DON'T KNOW. OKAY. WITH OUR WATER FOUNTAIN, MY PHONE. YOU'D RATHER GET YOUR PHONE CALL TELLING ME I HAVE TO BRING MY PHONE? I'M SORRY. I'M 
          [01:10:06]
SITTING ON YEARLY BUDGET. OKAY, OKAY. THE MORE THE MERRIER I AM. YES, I KNOW WHAT. WHAT ABOUT YOU, TOM? WHAT OTHER IDEAS? 2020. WE LIVE DOWNTOWN. GET MY BEDTIME. OKAY. THAT'S MINE. 
          WHAT ARE YOU TALKING ABOUT? DRINKING. I KEEP Y'ALL OUT LATER. OFTEN I'M NOT, ARE WE? I DON'T WANT TO SAY THIS, BUT ATTRACTIONS. BUT YOU NEED SOMETHING. SITE TOURISM. SITE READY? I LIKE THAT WE'VE GOT THE HOTELS. WE JUST DON'T HAVE SOMETHING. I MEAN, IF THEY STAY IN THE HOTELS, IT'S JUST IN TRAVEL AND THEN HEADING SOMEWHERE ELSE. YES. KEEP PEOPLE HERE AND THEN COME AND STAY. AND THAT'S WHAT I WAS GETTING AT WITH THAT IS I MEAN, WHAT ARE THEY GOING TO STAY HERE FOR EXCEPT FOR A QUICK OVERNIGHT BECAUSE THEY'RE ON A LONG TRIP. SO HAVING SOME KIND OF TOURISM OR ENTERTAINMENT DISTRICT WOULD BE A GREAT IDEA DOWN, DOWN THE ROAD. BUT KIND OF LIKE WE'VE SAID, GET THE INFRASTRUCTURE THERE AND WE'LL. 
          AND THAT'LL COME. YEAH. MY MY DREAM FOREVER HAS BEEN A RIVERWALK. WE NEED A RIVER FIRST. WITHOUT THE RIVER. NO NO NO I GOT IT PLANNED. I HAD ENGINEERS AND ENGINEERS THAT I TALKED TO. OKAY. THE FLOOD ZONE. YOU GOT A DREAM BIG I LOVE IT. CLEAN IT OUT. CLEAN THE FLOOD ZONE INTO A RIVER. YEAH, CLEAN IT OUT. YOU KNOW, PUT SOME JAIL AND TAKE A BRICK WALL. HOW ABOUT A CREEK, A CREEK WALK? THERE WE GO. YOU GOT CONFERENCE CENTER ON THERE. YOU KNOW, PEOPLE WILL GO A LONG WAYS OR SOMETHING THAT SIMPLE. BUT WE HAD A THEATER HERE ONE AT ONE POINT. AND I'M GOING TO I'M GOING TO GO TO THE NEXT ONE. IS THAT OKAY. OKAY. SO WE'RE MOTOR HOME SPECIALTIES IS RIGHT HERE. THEY'RE EXTRA BUILDING. OH I DON'T 00A MOVIE THEATER. NO I ON OPEN FOR 90 DAYS I'M THINKING MORE OF A CONFERENCE THEATER. YEAH OKAY. SO HOW SHOULD ALVARADO EDC ALIGN ITS IDENTITY WITH THE CITY'S COMP PLAN? WE TALKED A LITTLE BIT ABOUT THIS. SO YOU GUYS ANSWERED IT ALREADY. BUT. AND IT'S THIS ONE. YEAH. YEAH, YEAH, I THINK WE'RE ALL IN AGREEMENT ON THAT. YEAH. WHICH IS GREAT. BUT IF YOU DON'T ALL AGREE, NOW'S YOUR CHANCE. OKAY. SO RANK THE FOCUS AREAS WHERE THE ALVARADO EDC SHOULD SPEND THE MOST TIME AND RESOURCES OVER THE NEXT 3 TO 5 YEARS. THIS IS PROBABLY ONE OF THE THE CRUCIAL SLIDES BECAUSE THIS IS WHEN WE START TO PRIORITIZE. SO THESE ARE THE BUCKETS THAT I MENTIONED. SO BUSINESS ATTRACTION IS YOU WILL SEE IN ANY EDC PRIORITY STRATEGIC PLAN. 
          BUSINESS ATTRACTION IS ALWAYS ONE OF THOSE BUCKETS. RETENTION AND EXPANSION OF EXISTING EXISTING BUSINESSES. BRAY TALK A LOT ABOUT BRAY IN THE EDC WORLD, A LOT OF ACRONYMS AND EDC WORLD REDEVELOPMENT AND REINVESTMENT INFRASTRUCTURE AND SITE READINESS, WHICH WE TALKED A BIT ABOUT WORKFORCE AVAILABILITY AND THEN EDC CAPACITY AND EFFECTIVENESS. 
          OKAY, SO YOU'RE ASKING US TO RANK LIKE FROM TOP TO BOTTOM OKAY. YOU GOT IT. BECAUSE YOU DID IT. IT'S ALL YOURS OKAY. OH. THE THE PLAN WILL ADDRESS. MOST OF THIS BUT PRIORITIZING AGAIN. 
          SO YOU HAVE A TIMELINE OF OVER THE NEXT 3 TO 5 YEARS IS IMPORTANT OKAY. AND WE HAVE INFRASTRUCTURE IN SITE READINESS AS A HIGH END. WHAT WHAT CAN WE CONTROL AS THE EDC OVER THAT COMPARED TO CITY COUNCIL? REALLY. WELL, I THINK FOR INSTANCE, AS A FOR INSTANCE TO THAT, YOU KNOW, WE TALKED ABOUT DOWNTOWN SQUARE, WE CAN HELP PARTNER WITH THE CITY TO PERHAPS RESURFACE IT, TO MAKE IT, REPAVE IT, MAKE IT ACTUALLY NICE TO DRIVE ON AGAIN. THAT'S SOMETHING THAT WOULD THAT WOULD BE LIKE A VERY QUICK THING THAT I THINK WE COULD FOCUS ON FOR THAT PURPOSE. THAT WAS PART OF INFRASTRUCTURE AND SITE READINESS, BUT ALSO SOMETHING THAT FALLS WITHIN OUR PURVIEW. UNLIKE 67, 67. THAT'S JUST AS AN ASIDE, ONE EXAMPLE THAT I'M THAT I'M THINKING OF WITH THAT, ANOTHER ANOTHER COMPLAINT DOING A CHAPTER ON DOWNTOWN. YES. SO AND THERE ARE SOME ACTIONABLE ITEMS FOR DOWNTOWN TOO, RIGHT? YES. THE DOWNTOWN. YEAH. THE DOWNTOWN PLAN HAS ACTIONABLE ITEMS. AND ANOTHER EXAMPLE OF INFRASTRUCTURES. A LOT OF TIMES TXDOT WILL REQUIRE A SEPARATE RIGHT HAND TURN LANE. SO IN MY EXPERIENCE, THE EDC HELPED PAY 
          [01:15:05]
FOR THAT. SO THAT'S A GREAT EXAMPLE OF YOU'VE GOT A GREAT JOBS AND SALES TAX PROJECT COME IN. BUT THEY NEED $100,000 FOR A RIGHT HAND TURN LANE THAT THEY DID NOT ANTICIPATE. THE TECH STOCKS REQUIRING SOME OF THE EDC CAN EASILY STEP IN AND HELP WITH. OKAY, ALEXIS, JASON IS THERE. IS THERE? HAVE Y'ALL EVER HIRED SOMEONE WHO CAN HELP NAVIGATE TEXDOT OR HAS ALL THE RIGHT FRIENDS? NO, THAT'S WHAT I WAS JUST I WAS JUST MENTIONING THAT WHEN YOU WERE KIND OF BRAINSTORMING AFTER LISTENING, THERE'S A THERE'S A COMPANY THAT SOME COUNTIES HAVE HIRED AS THEIR TRANSPORTATION CONSULTANT. IT'S A COMPANY CALLED IT'S GUY'S NAME IS JOHN POSTER. OKAY. AND HE SEEMS TO REALLY KNOW PEOPLE. OKAY. I'M JUST SAYING HE KNOWS THE RIGHT PEOPLE. AND HE I THINK HE UNDERSTANDS THE FUNDING BUCKETS A LOT TOO. SO WHETHER YOU KNOW WHERE THE MONEY, YOU KNOW, BECAUSE TEXTILE HAS DIFFERENT FUNDING BUCKETS AND STUFF. SO I CAN I CAN SEND YOU HIS CONTACT INFORMATION. THAT'D BE GREAT. I'VE HEARD I'VE HEARD OTHERS SAY THEY'VE HAD SUCCESS HIRING THE RIGHT PERSON, BUT I JUST DIDN'T KNOW WHO THAT WHO THAT IS. HE'S THE ONLY GUY I'VE EVER HEARD OF. OKAY. I MEAN, YOU WOULD THINK THAT WHEN THIS INTERSECTION IS RATED ONE OF THE WORST IN THE WHOLE METROPLEX, THAT TXDOT WOULD PERK UP A LITTLE BIT, BUT THAT DOESN'T WORK, DOES IT? RIGHT NOW THEY LOOK AT I MEAN, I MEAN, YOU KNOW, RIGHT NOW, TEXDOT, TO BE HONEST, THEY'RE REALLY FOCUSED ON AUSTIN RIGHT NOW WITH THE 35 CORRIDOR. AND THEY'RE SPENDING A LOT OF MONEY DOWN THERE. I DON'T KNOW HOW IT IS HERE. THE GOVERNOR LIVES THERE, BUT IN DENTON COUNTY, WHERE I DO A LOT OF WORK, THERE'S THREE MAIN CORRIDORS, US 377, FM 1385 AND FM 2931. THEY WERE ALL IN DESIGN. SOME OF THEM WERE BUYING RIGHT OF WAY, AND THEY ALL GOT PUT ON HOLD FOR TWO YEARS BECAUSE TXDOT HAS BEEN OVERSPENDING ON THE OTHER ROADS. AND SO THEY HAD THEY BASICALLY PUSHED EVERYTHING BACK LIKE FIVE YEARS. THAT'S WHAT HAPPENED IN 1917. AND SO GOT BACK 17, MAKING IT A THREE LANE ALL THE WAY FROM BURLESON. WELL, THEY WERE SUPPOSED TO TEAR OUT THAT BRIDGE AND PUT A NEW BRIDGE THERE. ARE THERE. THAT'S WHAT THEY GOT TO DO. THEY PUT A STOPLIGHT THERE. MADE IT WORSE. I DON'T WANT TO SPEAK OUT OF TURN BECAUSE I DON'T KNOW EXACTLY WHAT HAPPENED AT TECH STOCK. AND RUMORS ARE RUMORS, BUT THE RUMOR IS THAT THEY BASICALLY OVERSPENT THEIR BUDGET. THAT'S WHAT THE RUMOR IS, YOU KNOW, BY, LIKE $2 BILLION. OH, WOW. BUREAUCRACIES TEND TO BREAK THEIR BUDGETS, YOU KNOW? AND SO I DON'T KNOW HOW THAT HAPPENED OR WHAT. I'M SURE THERE'S A REASON THAT'S MORE EXPLAINABLE THAN THE RUMOR. 
          BUT YEAH, THEY PUT A LOT OF PROJECTS ON HOLD. THEY BACKED OFF A LOT OF A LOT OF. YEAH, BACKED OFF A LOT OF PROJECTS. AND IF YOU GO ANYWHERE IN TEXAS AND MOST OF SMALL TOWN TEXDOT GOT CONSTRUCTION WORK ON THE ROADS GOING DOWN THERE, THEY GOT CONSTRUCTION GOING ALL OVER THE PLACE AND NOW IT'S STOPPED. MOST OF IT STOPPED. WE HAVE A NEXT SLIDE, PLEASE. HOW DISCIPLINED SHOULD THE EDC BE IN SAYING NO TO OPPORTUNITIES THAT DO NOT ALIGN WITH AGREED UPON STRATEGIC PRIORITIES? SO VERY FLEXIBLE, VERY DISCIPLINED. OKAY. YEAH. THANK YOU. AND. NO BACK THE OTHER WAY FOR. I HAD MINE IN THERE AND IT WAS GOOD. AND THEN ALL OF A SUDDEN THEY MOVED ON OKAY. REAL TIME DATA OKAY. MINE WAS THE. FURTHER THIS THIS THIS QUESTION REALLY DOES HELP STAFF IN THE CITY TO. YEAH. WE CAN'T IT WON'T LET US I THINK IT'S YOU KNOW I THINK THAT'S WHERE IT COMES DOWN TO IS JUST LIKE, YES, STAY ON PLAN BUT LIKE YOU KNOW, BUT IF LIKE WHAT JERRY IS SAYING EARLIER, IF YOU HAVE SOMEBODY THAT COMES IN THAT'S LIKE, WELL, LET'S LOOK AT THIS. YEAH, YEAH. WE NEED TO. SO YOU'RE NOT SO RIGID AS TO SAY NO. WE GOT ENOUGH PEOPLE SAYING NO, WE NEED TO START SAYING YES. THEN. YEAH, MAYBE HE'S ALSO A GOOD ONE. I ONLY SAT THROUGH ONE MEETING. WE WERE SAYING NO ALL OURSELVES BECAUSE IT DIDN'T. YOU KNOW, WE WANT TO MAKE SURE IT'S GOING TO ALIGN AND THAT'S WHAT'S GOING TO MAKE HAPPEN. AND SOME PEOPLE GIVE US REALLY GOOD INFORMATION, WHICH IS GREAT. SO YEAH. SO THAT IT IS HARD TO BE THE BAD GUY OR BAD GIRL, YOU KNOW. AND I THINK IT MAKES IT EASIER WHEN YOU HAVE TO SAY NO, BECAUSE OCCASIONALLY YOU DO WHEN THERE'S A PLAN THAT BACKS THAT UP OR, YOU KNOW, HEY, IT'S NOT A PRIORITY RIGHT NOW, BUT, YOU KNOW, MAYBE SOMETHING WE REVISIT THAT'S A GOOD ANSWER TO, 
          [01:20:03]
OKAY. WHEN Y'ALL ARE THAT ANSWER FOR MOST THINGS BECAUSE THINGS CHANGE. YEAH, ABSOLUTELY. 
          WHEN Y'ALL ARE READY, WE CAN GO ON. OKAY. THANK YOU HILLARY. VANNA, WHAT IS ONE THING THE EDC SHOULD STOP DOING TO BETTER FOCUS ON ITS FUTURE PRIORITIES? AND MAYBE THAT'S NOTHING. OH, GOODNESS. BUT THIS IS YOUR TIME TO TELL US WHAT'S WORKING AND WHAT'S NOT WORKING. EVERYTHING COULD BE WORKING. JUST TO LET YOU KNOW, THIS WAS MY SECOND SESSION THAT I'VE. YOU'RE OFF THE HOOK, SIR. TOTALLY OFF THE HOOK. YOU KNOW, A LITTLE MORE. NO, I SOME OF IT'S APPLICABLE. 
          SOME OF IT'S NOT. THEY ALL ARE RELEVANT THOUGH TO THE PROCESS. YEAH. WHAT ARE YOU GUYS DOING THAT. GOLLY. WHY ARE YOU LOOKING AT ME? I'M WONDERING IF YOU'RE SHAKING YOUR HEAD. 
          YOU'RE SHAKING YOUR HEAD. NO, YOU CAN'T FIND ANYTHING TO GIVE, SO IT'S FINE. ARE YOU LOOKING AT ME BECAUSE I'M ON THAT OVERBOARD? MAYBE SOME OF THE SMALLER PROJECTS WE'VE BEEN DOING. I DON'T KNOW THAT WE NEED TO SPEND THEIR MONEY. YEAH. I MEAN. YEAH, I'M GOING TO PUT SOMETHING IN YOUR NOTES. ME AND I'M GOING TO GET YELLED AT. PUT IT IN. DO IT. STOP SAYING NO TO PURCHASING PROPERTY, PURCHASING. OKAY I DON'T I DON'T GOT THAT ONE THERE. PURCHASE PROPERTY. I JUST DON'T SEE WHERE THAT'S I MEAN, DO YOU HAVE AN EXAMPLE OF A SMALL WHAT YOU WOULD CONSIDER A SMALL PROJECT, SIR? OR DO YOU HAVE AN EXAMPLE OF WHAT YOU WOULD CONSIDER A SMALL PROJECT? WELL, WE HAVE A LOT OF THESE LITTLE OFFERS COMING IN HERE. YOU KNOW, GOING BACK TO $2,000. 
          I'M JUST SHOCKED, REALLY. IF YOU GIVE AWAY, FAR AS I'M CONCERNED, YOU KNOW, THAT WE COULD PROBABLY SPEND THAT $25,000 SOMEWHERE ELSE. AND WE HAVE, YOU KNOW, I DON'T HAVE ANYTHING AGAINST YOU, BUT WE HAVE BOTH PROPERTIES, YOU KNOW THAT MAYBE SOMEDAY THEY'LL PAY OFF. BUT WE I THINK WE DON'T NEED TO BE PROPERTY OWNERS. I THINK IT'S ALWAYS GOOD TO HAVE A REASON FOR WHY YOU'RE GIVING EVEN A SMALL ONE, YOU KNOW, BECAUSE, LIKE, SOMETIMES, LIKE DOWNTOWN GRANTS CAN BE SMALL, BUT SOMETIMES THERE MIGHT BE A REASON. LIKE, THE BUILDINGS ARE OLD AND, YOU KNOW, BASICALLY THE DIFFERENCE. YOU'RE LIKE THE GAP BETWEEN WHAT THE MARKET CAN DO, YOU KNOW, IN TERMS OF RENT VERSUS THE COST TO REHAB A BUILDING, THEN IT MIGHT MAKE SENSE. BUT IF IT'S A BRAND NEW BUILDING AND YOU'RE JUST DOING LIKE A TENANT FINISH HOUSE, IT MIGHT NOT MAKE SENSE. TO MOVE ON. THANK YOU. YES, A FEW MORE. WHAT IS ONE NEW INITIATIVE OR ROLE THAT EDC SHOULD START TO BETTER SUPPORT ALVARADO'S GROWTH? DO YOU HAVE ANYTHING THAT YOU'RE PASSIONATE ABOUT THAT YOU'RE NOT TALKING ABOUT? WE TALKED ABOUT A LITTLE BIT. 
          WE DID. I'M JUST GOING TO REITERATE WHAT I THINK WE'VE TALKED TALKED ABOUT, KEEP GOING TO DOWNTOWN. I THINK TRANSPORTATION IS PROBABLY NUMBER ONE. OH, TRANSPORTATION. 
          SO THAT'S OUR BIGGEST HOLDBACK RIGHT NOW. DON'T GO THROUGH ALVARADO DAY AT THAT RED LIGHT. 
          AND DON'T JUST LIKE GO BY MARTY'S ALL THE TIME NEW INITIATIVE MARTY. THAT'S WHY I GO BY YOUR HOUSE ALL THE TIME. BECAUSE YOU CUT BACK 1801. I DON'T KNOW IF ANYTHING NEW THIS THAT WE'RE NOT WORKING ON. I MEAN, JUST FOCUS ON WHAT WE'VE WHAT WE'VE BEEN DOING. THAT'S FAIR. YOU KNOW, WE'RE HANDICAPPED BECAUSE THERE'S THERE'S ONLY SO MUCH THAT WE CAN DO AND EVERYTHING ELSE. IS THERE ANYTHING ELSE? RIGHT. I'LL WAIT FOR YOU. WE CAN'T TELL HOW MUCH I LIKE FARMERS. DON'T TELL US WHAT THEY'RE DOING, YOU KNOW, SO WE JUST HANDICAPPED. AND SO ALL WE CAN DO IS TRY TO WORK WITH HIM AND TRY TO FIND OUT, IF POSSIBLE, AN ALTERNATE AVENUE. WELL, I THINK WHAT YOU ALL HAVE DONE PREVIOUSLY WITH THE FOOD TRUCKS, YOU KNOW, THERE'S THERE'S A LOT OF THINGS, SMALL THINGS, SMALL WINS, SUPPORTING ENTREPRENEURS. 
          THE FOOD TRUCK WAS A GREAT EXAMPLE OF WHAT YOU DID, WHERE YOU CAN MAKE THINGS HAPPEN WITHOUT A TON OF RESOURCES. SO THOSE ARE THINGS THAT WE'LL WE'LL BRING TO THE TABLE AS PART OF THIS PLAN. SO JUST SOME IDEAS THAT MAY STICK OR MAY NOT. OKAY. NOW IF ON THE DOWNTOWN SQUARE ROADS AND TRAFFIC PATTERN AND HIGHWAY INTERSECTION ARE BECAUSE I, I AGREE WITH THAT, THAT IF WE'RE COMING OFF AND I'M SORRY I'M NOT GOOD ON THE ROADS HERE, BUT 
          [01:25:06]
WE'RE GOING TO COME DOWN AND COLLEGE PARK ROAD, PARK ROAD, OKAY. FROM THE IN FRONT OF THE LIBRARY BUILDING THERE. OH THAT WOULD BE. THAT'S RIGHT OVER THERE, COLLEGE STREET COLLEGE I'M SORRY. BACK OVER HERE. AND THEN WE'RE GOING TO GO ALL THE WAY DOWN TO THE HIGHWAY. I MEAN, IF WE'VE GOT SOMETHING WITH THAT THAT COULD MAKE THAT, BECAUSE THAT'S ALSO A GOOD TRAFFIC PATTERN TO GET PEOPLE TO MOVE OFF THE HIGHWAY, COME DOWN THIS WAY AND THEY GO THROUGH DOWNTOWN, BUT THEN THEY CAN ALSO POP UP TO ANOTHER HIGHWAY AND GO SOUTH I-35, OR CUT BACK UP TO 67 AND GET BACK INTO TRAFFIC. BUT YOU DON'T HAVE TO 67. YOU CAN JUST CUT ACROSS 18 TO 18 WHEELERS ARE DOING THAT. OKAY. NO ONE'S COMING THROUGH CAMPBELL. THEY KNOW BETTER. SO THEY'RE DOING THAT ALL DAY. SO THEY'RE GOING AROUND. YEAH. SO THAT'S WHAT THEY'RE DOING. AND CUTTING THE WAY TO GO UPTOWN AND JUST TAKE YOUR FOUR AND COME DOWN PARKWAY. 
          I MEAN THEY NEED TO STAY OFF. SO THAT'S MY THAT'S MY THAT'S WHERE I LIVE. I'M YOU BE CAREFUL. I'M NICE AND SLOW. BUT WHAT WE'RE LOOKING AT IS. YEAH TO HAVE THAT NICE TRAFFIC PATTERN. BUT WE NEED, YOU KNOW, TO BE ABLE TO PULL, HAVE THEM PULLING OFF THERE BECAUSE OF SOMETHING. YES. AND THE TRUCKS WILL STOP IF YOU'VE GOT MORE TRAFFIC HERE AND THEY'RE HAVING TO SIT AND WAIT BECAUSE SOMEBODY'S GOING TO COME IN AND TURN LEFT, GO TO, YOU KNOW, A RESTAURANT OR THEY'RE GOING TO COME IN FOR SOMETHING HERE. THEN ALL OF A SUDDEN IT GETS TO BE A TRAFFIC PATTERN AND THEY GO, I DON'T WANT TO GO THROUGH THIS ANYMORE. THEY'LL PROBABLY JUST KEEP ON ON 67 AND SAY, OKAY, I GOT STUCK THERE LONGER THAN IF I JUST WAIT ON THE LIGHT 3 TO 5 TIMES. SO IT SOUNDS LIKE WE'VE TALKED ABOUT, I THINK IT WAS HILLARY MENTIONED IF WE PUT IF WE WERE ABLE TO INCENTIVIZE SOMETHING ON THE 6735 INTERSECTION, THAT FORCES TEXDOT TO SAY, HEY, WE DON'T NEED TO BUILD BUILD THE LOOP AROUND BECAUSE, HEY, SOMETHING'S HAPPENING THERE IN A SIMILAR WAY WITH DOWNTOWN. IF WE GET SOME, YOU KNOW, SOME RESTAURANT OR WHATEVER FOR DOWNTOWN, THAT CREATES THE KIND OF FOOT TRAFFIC WE WANT THAT WILL HELP INCENTIVIZE THE BETTER TRAFFIC, THE BETTER TRAFFIC THROUGH DOWNTOWN. THE WORST THING YOU WANT TO HAPPEN IS FOR THEM TO BUILD AN OVERPASS LIKE THEY DID IN WICHITA FALLS, ALL THE WAY ACROSS TOWN. OH YEAH. THAT KEEPS YEAH, YEAH. YES THEY DID. 
          I AGREE WITH THAT. LIKE WE JUST NEED SOMETHING TO GET OVER 35. THAT'S IT. GOOD. NO, WE NEED TO EXPAND AND WIDEN IT BUT WIDEN IT AND MOVE THEM UP. THAT'S LIKE GOING TO GO ABOVE THEM. 
          RIGHT. BUT LIKE WHAT IS IT. IS IT AT 380 AND DALLAS NORTH TOLLWAY WHERE THEY BUILT THAT OVERPASS OVER DALLAS NORTH TOLLWAY? I WORKED UP THERE WHEN THEY WERE DOING THAT. AS SOON AS THEY GOT THAT, FINISHED IT WAY OPENED UP THAT WHOLE AREA. SO THAT KIND OF AMAZING WHAT ROADS WILL DO FOR ECONOMIC DEVELOPMENT WAS WAY WORSE BEFORE. THE TUNNEL. EVERYTHING IN TEXAS LIKES US. COME ON, LET'S GET THIS DOG AND PONY SHOW GOING. OKAY, SO NEXT QUESTION. WHAT IS ONE THING THE EDC SHOULD CONTINUE BECAUSE IT'S DELIVERING CLEAR VALUE TODAY? SMALL BUSINESS SUPPORT. THAT'S WHERE WE'VE BEEN. WHAT KIND OF FOCUS? WELL, THAT'S WHERE WE DON'T WANT TO LOSE TRACK OF THAT. YEAH. I AGREE. I THINK THAT'S SOMETHING FROM MY EXPERIENCE. SMALL BUSINESS SUPPORT IS TRULY ONE OF THE BEST WAYS TO PROMOTE YOUR CITY BECAUSE THEY'RE REALLY, REALLY INVESTED. THEY'RE THE ONES THAT SPONSOR EVENTS. THEY'RE THE ONES THAT, AGAIN, YOU HAVE A RELATIONSHIP WITH. THEY'RE THE ONES THAT TELL THEIR FRIENDS AND NEIGHBORS HOW GREAT WHY THEY'RE INVESTING IN ALVARADO, HOW GREAT ALVARADO IS, HOW EASY IT WAS TO WORK WITH THE EDC BOARD AND THE STAFF THERE. YOUR BOOTS ON THE GROUND, THE THE BIGGER BOXES OF THE WORLD ARE A GREAT MECHANISM, BUT THEY WILL ONLY ADVANCE YOU SO FAR. BEING ABLE TO SUPPORT THE SMALL BUSINESSES EQUALLY WITH THE WITH THE BIG BOX OR THE NATIONAL I THINK IS VERY PARAMOUNT TO ANY CITY'S SUCCESS. AND I THINK THE BIG BOX IS ONE OF THEM IN. BUT THEY'RE GOING TO WANT TO COME IN TO 67. THEY'RE GOING TO TAKE THAT CONTROL. AND I DON'T THINK THEY'RE GOING TO REALLY EVEN LISTEN TO US IN SOME INSTANCES. 
          THAT'S ANOTHER THING. THAT PROBLEM IS THAT NEARLY ALL OF OUR BIG INDUSTRIES OUTSIDE THE CITY LIMIT IS NOT IN THE CITY LIMITS. SEE. YES. SO AS ROB SAYS, THERE'S A LOT OF 
          [01:30:04]
INCENTIVE RIGHT THERE BECAUSE WE NEED COUNCIL TO EXPAND THE CITY. LIKE WE'RE DOING IT SO MUCH. WE CAN DO. WE NEED WE NEED WE NEED COUNCIL TO GIVE US A MAP. SOME NEED COUNCIL TO GIVE US A MAP OF THE CITY OF BOLTON AND TO BE JUST AMAZING. I KNOW WE JUST DID THE ANNEX, DIDN'T WE, OVER HERE, A LOT OF IT AROUND 604. SO WE TOOK THAT. I DON'T KNOW WHAT WE CAN DO ON 67. RIGHT, RIGHT. THEY HAVE TO VOLUNTARILY DO IT. YEAH, YEAH. YOU CAN'T DO IT ANYMORE. I KNOW IT'S PART OF THE THE CITY CHARTER STATE DISAGREE WITH THE CITIES. UNFORTUNATELY YEAH. YES. 
          THE TITLE THE STATE DISAGREE I DON'T I DON'T YEAH. YES. YES MA'AM. OKAY. FIVE YEARS FIVE YEARS FROM NOW, WHAT OUTCOME WOULD, WOULD MAKE YOU SAY THE STRATEGIC PLAN WAS SUCCESSFUL? SO WE'RE STILL HERE. GOOD. YOU AS IN ON THE BOARD. A SEAT AT THE TABLE? YES, SIR. THAT MEANS I HAVE A BIG JOB TO DO. OKAY. YEAH, THE BUSINESS GROWTH IS. I'M LOOKING REVENUE GROWTH DEFINITELY TOO, YOU KNOW, WITH THE BUSINESS GROWTH, BECAUSE WE HAVE A LOT OF HOUSING ADDITIONS. 
          I THINK WE'VE GOT MORE TO SUPPORT. I MEAN, MORE PEOPLE IN FIVE YEARS TO BE SUPPORTING BECAUSE I THINK THAT WHOLE HOUSING ADDITION WILL PROBABLY BE DONE IN, WHAT, 3 OR 4 YEARS, YOU THINK, AND PRETTY WELL BUILT OUT IF EVERYTHING STAYS ON TRACK WITH THEM FOR FOUR. 
          OKAY. SO WE'RE LOOKING FOR THERE. SO WE'VE GOT PEOPLE WE NEED TO THAT'S GOING TO NEED BUSINESSES. THEY'RE GOING TO NEED RETAIL. THEY'RE GOING TO NEED RESTAURANTS. THEY'RE GOING TO WANT MORE. AND YOU WANT TO KEEP ALL OF THOSE RESIDENTS. I THINK A LOT OF PEOPLE WE I SPENT A LOT OF TIME REALLY EMPHASIZING THE SHOP LOCAL, BECAUSE I DON'T KNOW IF EVERYONE I DON'T KNOW IF THE AVERAGE CITIZEN UNDERSTANDS HOW IMPACTFUL THEIR THEIR SALES TAX DOLLARS TO THE CITY THAT THEY LIVE IN. SO IF YOU HAVE A CHOICE OF GOING OUTSIDE OF YOUR CITY OR STAYING IN YOUR CITY TO SHOP AND DINE AND RECREATE, I DON'T THINK, I DON'T THINK I DON'T KNOW IF THE AVERAGE CITIZEN MAKES THAT CONNECTION. I THINK THAT'S ONE OF THE ROLES OF THE EDC IN THE CITY, IS TO REALLY, REALLY, REALLY ACTIVELY. EMPHASIZE HOW IMPORTANT THAT IS, BECAUSE IT PAYS FOR POLICE AND FIRE IN A LOT OF CITIES, TAX DOLLARS WE LOSE BY GOING OUT OF TOWN. SALES TAX? WELL, WE KNOW HOW MUCH WE BLEED. WE BLEED A LOT. WE'VE DONE A LOT OF STUDIES ON THAT. I LOOK AT THE. WE LIKE WHEN WE DO THE, THE CHRISTMAS THING AND, AND PARKS OPEN AND YOU SEE THE PICTURES OF HOW THE DOWNTOWN SQUARE WAS BACK WHEN IT WAS HORSE AND BUGGY. AND THERE'S GUYS WITH COWBOY HATS BECAUSE THEY RODE THEIR HORSE INTO TOWN. AND IT'S LIKE THE DOWNTOWN WAS THE PLACE TO BE BACK THEN. YEAH. AND I WANT THAT AGAIN. BUT MODERNIZED. 
          YEAH. DO YOU REMEMBER WHAT CAUSED THAT? TWO THINGS. THE COTTON STRIPPER AND THE TELEVISION SET. I CAN SAY THAT. I CAN SEE THAT. BUT THE THING IS, IS LIKE. LIKE WE CAN TALK ABOUT HOW TO DO THAT. LIKE, THAT'S KIND OF MY OVERARCHING VIEW OF WHAT THE DOWNTOWN NEEDS TO BE. BUT AT THE SAME TIME, YOU KNOW, WE CAN TALK ABOUT HOW, YOU KNOW, HOW TO DO THAT WITH A RESTAURANT OR, YOU KNOW, WE'VE GOT HARDWARE AND GROCERY STORE IN DOWNTOWN. WHAT ELSE CAN WE PUT DOWN THERE THAT'S GOING TO MAKE IT THE PLACE TO GO TO? AND THE DOWNTOWN IS MORE WALKABLE. 
          YOU KNOW, PEOPLE CAN WALK TO WHEREVER. IT'S NOT SOFT RIGHT NOW. IT'S NOT SOFT. AND THAT'S WHERE YOUR COMPREHENSIVE PLAN IS STARTING TO COME IN. EXACTLY. AND YOU HAVE A DOWNTOWN PLAN. 
          EXACTLY. AND YOU HAVE REALLY GREAT CONSULTANTS WORKING ON THAT. SO AND WE'VE GOT A GREAT PLAN. YEAH. WE'VE GOT THAT'S REALLY PART OF THE PROCESS. YEAH I THINK WE'RE DONE WITH THAT ONE. RIGHT. OKAY. YES. NEXT DOWNTOWN WILL BE SOLD HOME. COME ON. LOOK. WE'RE DONE. I HAVE THREE MORE SLIDES FOR YOU. IF YOU CAN JUST WAIT A FEW MINUTES. I KNOW HILLARY'S GOT OTHER STUFF FOR YOU. I LOST ME. I THINK THAT IS A GREAT OKAY. RIGHT THERE. YES. THANK YOU. 
          ESPECIALLY IF WE HAD A LOT MORE PEOPLE IN THE ROOM, AND ESPECIALLY IF YOU HAVE A CONTENTIOUS ISSUE. A LOT OF PEOPLE DON'T WANT TO RAISE THEIR HANDS AND SAY ONE WAY OR THE OTHER, THIS GETS EVERYBODY, HEY, 80% OF THE PEOPLE IN THIS ROOM SAID THE SAME THING, BECAUSE THERE'S ALWAYS GOING TO BE THOSE OUTLIERS. AND SOMETIMES THOSE PEOPLE ARE VERY, VERY VOCAL. SO AS WE LOVE THIS TOOL, SO WHAT SUCCESS LOOKS LIKE FOR US AND HOPEFULLY FOR YOU GUYS IS A CLEAR FOCUS AND SHARED DIRECTION. IMPROVE DECISION MAKING CONFIDENCE FOR 
          [01:35:02]
YOU ALL AND STAFF AND THEN MEASURABLE ECONOMIC OUTCOMES OVER TIME. SO WE'VE ALL REALLY CLEAR ON THAT, WHICH IS AWESOME. SO THIS STRATEGIC PLAN WILL INCLUDE, AS I'VE ALREADY MENTIONED, GOALS, ACTIONS, METRICS THAT COME ALONG WITH ALL OF THAT AND THAT IT WILL ALIGN WITH YOUR BUDGET HOPEFULLY. SO OUR NEXT STEPS ARE WE'RE GOING TO REVIEW ALL OF THESE RESULTS. YOU OBVIOUSLY I WILL HAVE HILLARY SEND OUT THE LINK TO THIS. WE'LL KEEP IT UP FOR A LITTLE WHILE LONGER. BECAUSE IF THERE'S SOMETHING THAT YOU YOU WAKE UP AT 2:00 IN THE MORNING AND YOU'RE LIKE, ALEXIS, I SHOULD HAVE SAID THAT, YOU KNOW, YOU'LL STILL BE ABLE TO DO THAT BECAUSE WE WANT THAT. WE'RE GOING TO ENGAGE WITH THE STAKEHOLDERS THAT YOU IDENTIFY. 
          SO WE DO NEED A LIST OF THOSE. AND WE'LL WORK WITH HILLARY ON THAT. THE CITY MANAGER MAYOR, WHO DO YOU WANT US TO TALK TO IN PART OF THIS PROCESS? AND THEN WE'RE GOING TO START DRAFTING THIS PLAN. DOES ALL OF THAT SOUND GOOD? DOES ANY OF THAT SOUND BAD OR WRONG? NO. 
          SOUNDS LIKE IT'S GOING TO GIVE US SOME DIRECTION. OKAY. WONDERFUL. I REALLY, REALLY APPRECIATE YOUR TIME TONIGHT AND YOUR LEADERSHIP. YOU GUYS ARE VOLUNTEERING. YOU'RE TAKING TIME AWAY FROM YOUR FAMILIES. BUT IT IS REALLY IMPORTANT TO THE SUCCESS OF ALVARADO. SO THANK YOU VERY MUCH. THANK YOU VERY MUCH. THANK YOU, THANK YOU. AND CONGRATULATIONS ON SELENA BECOMING A5A SCHOOL NOW. OH NO. YES, YES. DID YOU SEE THAT? TOO BAD THEY KEEP BEATING US. IT'S GREAT FOR ALVARADO BECAUSE NOW WE DON'T HAVE TO MEET HIM AGAIN. TWICE IN A ROW NOW. YEAH, WE'RE NOT BITTER MUCH. AND ALITO MOVED UP. ALITO MOVED UP THE SUCCESS. YEAH, YEAH, THAT'S. 
          SALINAS GOT LOTS OF PROBLEMS TO WORRY ABOUT, RIGHT? YEAH. THEY DO. YOU KNOW WHAT I HEARD ABOUT. 
          WELL AND THEN NOT THE FACT THAT THEY ARE HEADLINING THE NEWS EVERY TIME IT COMES ON. IT'S A CABLE. WHATEVER KIND OF WORK HE DO, HE DID IT OUT OF TOWN OR WHATEVER. AND HE DIDN'T DO IT. 
          BUT HE ELABORATE. YEAH. ALRIGHT. PURSUANT TO TEXAS OPEN MEETINGS ACT, CHAPTER FIVE FIVE, ONE OF THE TEXAS GOVERNMENT CODE, THE BOARD MAY CONVENE AN EXECUTIVE SESSION TO DELIBERATE REGARDING THE FOLLOWING MATTERS 551.071 THE CONSULTATION WITH THE ATTORNEY ABC BOARD OF DIRECTORS MAY CONDUCT A PRIVATE CONSULTATION WITH THIS ATTORNEY WHEN THE BOARD SEEKS ADVICE FROM ITS ATTORNEY CONCERNING THE ITEMS ON THIS AGENDA ABOUT PENDING AND CONTEMPLATED LITIGATION OR A SETTLEMENT OFFER, OR A MATTER IN WHICH THE DUTY OF THE ATTORNEY TO THE BOARD. SO WE'VE GOT A COUPLE OF MATTERS WE WANT TO TALK ABOUT. WE WANT TO TALK ABOUT PROJECT HEARTH, THEN 551.087 WE'LL DELIBERATE REGARDING THE DEVELOPMENT NEGOTIATIONS WITH PROJECT LUMEN, PROJECT YELLOW SUBMARINE AND PROJECT HEARTH. SO WE WILL CONVENE INTO EXECUTIVE SESSION ATH, OH WELL,T OUT UNTIL SHE'S UNTIL HE SAYS MEETING. ALL RIGHT. SO WE RECONVENE INTO GENERAL SESSION AND WE'VE GOT A ITEM FOR. WILL YOU STATE THE TIME, MARTY. OH, I'M SORRY, I WAS 839 IS WHEN WE LEFT THAT ROOM. SO GIVE ME THE MICROPHONE. SO IF YOU WANT TO READ, IF YOU WANT TO GO AHEAD INTO FOR THIS ONE, IF YOU WANT TO JUST READ WHAT THAT SAYS TO MAKE THE MOTION FOR WHAT WE DISCUSSED IN EXECUTIVE SESSION. SO SO I MAKE A MOTION THAT THE EDC BOARD OF DIRECTORS APPROVED PROJECT YELLOW SUBMARINE AND AUTHORIZE THE ECONOMIC DEVELOPMENT DIRECTOR AND OR CITY MANAGER TO NEGOTIATE AND EXECUTE ALL NECESSARY DOCUMENTS TO ADVANCE THE PROJECT CONSISTENT WITH THE GUIDANCE RECEIVED IN EXECUTIVE SESSION. 
          ALL RIGHT. WE GOT A MOTION AND A SECOND. OKAY, OKAY. GOT A SECOND. SO WHOEVER WAIT. WHO SECONDED. EVERYBODY GIVE IT TO JERRY. WE'LL GIVE IT. HE DID IT THE LOUDEST. AND SO WE GOT A MOTION AND A SECOND. ALL IN FAVOR RAISE YOUR RIGHT HAND. ALL RIGHT. ALL IN FAVOR. SO MOVED AN
* This transcript was compiled from uncorrected Closed Captioning.